{"id":18577,"date":"2022-03-28T08:45:00","date_gmt":"2022-03-28T06:45:00","guid":{"rendered":"https:\/\/www.munich-business-school.de\/insights\/?p=18577"},"modified":"2023-06-26T16:13:28","modified_gmt":"2023-06-26T14:13:28","slug":"luxury-insight-talk-with-frederik-schreve-from-oktave","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/en\/2022\/luxury-insight-talk-with-frederik-schreve-from-oktave\/","title":{"rendered":"Luxury Insight Talk With Frederik Schreve From OKTAVE"},"content":{"rendered":"\n

At this year’s Luxury Insight Talk, Frederik Schreve, founder and CEO of OKTAVE, provided insight into the topic of luxury retail.<\/strong><\/p>\n\n\n\n

\n\n\n\n

This year’s Luxury Insight Talk in the master’s program in International Business<\/a> was all about luxury retail. Dr. Julia Riedmeier, module leader of the Luxury Management master’s focus at Munich Business School, invited Frederik Schreve, founder and CEO of the consulting company OKTAVE<\/a>, to talk about „Orchestrating the most memorable experiences on the store floor stage. Where the human dimension is at the heart of customer relations performance and business growth.“ The talk was organized digitally and exclusively for the luxury students of the second master’s semester.<\/p>\n\n\n\n

Frederik Schreve founded OKTAVE with the mission to help luxury retail teams reach the next octave of performance. His passion for music and his Nordic roots are reflected in OKTAVE’s brand name and energy. In his talk, he highlighted the parallels of luxury and hospitality and spoke about why „brick and mortar is immortal“, the principles of exceptional customer experiences, the power of team engagement, and the secrets of boutique orchestration. <\/p>\n\n\n\n

MBS student Zhihan (Isabella) Zhao was even inspired by Frederik Schreve to a new definition of luxury: \u201cI’ve always seen luxury as the beauty and the artistic side in the business world. Mr. Schreve gave an even better explanation: \u2018If selling is an art, then luxury retail selling is a masterpiece.\u2019\u201d<\/p>\n\n\n\n

The students could feel the power of energy and the importance of memorable souvenirs. Frederik Schreve let us dive into the world of emotions in luxury retail and gave the students valuable tips on how to transfer the elements of a unique store experience to their studies as well.<\/p>\n\n\n\n

\n

\u201cFrederik Schreve adapted his presentation to our needs by making relevant parallels between what he experienced and the reality of our industry. I loved his energy, the presentation’s content, and his talents as a storyteller! It was a privilege to have him with us at our luxury course.\u201d<\/p>\nMBS student Morgane Frain<\/cite><\/blockquote>\n\n\n\n

\n

„The presentation really let us dive into the retail experience of luxury houses. In class, we had learned about flagship stores and how the design of such boutiques is well-thought-out to attract customers. However, this presentation offered a new perspective focusing more on the \u2018inside\u2019 of these retail shops and the importance of good hospitality to create memorable experiences to the clients.“<\/p>\nMBS student Kenza Kareche<\/cite><\/blockquote>\n\n\n\n

Many thanks to Frederik Schreve for his time and valuable insights! It was a pleasure having you!<\/p>\n\n\n\n

The Luxury Insight Talk is a series where students of the Luxury Management concentration in the International Business master's program <\/a>can ask professionals and former students in respect to career advice, personal development or course related topics.<\/pre>\n\n\n\n
The author is responsible for the content and form of this article.<\/pre>\n","protected":false},"excerpt":{"rendered":"
At this year’s Luxury Insight Talk, Frederik Schreve, founder and CEO of OKTAVE, provided insight into the topic of luxury retail. 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Als Gr\u00fcnderin und Managing Director von CODE LUXE, einer Strategieberatung f\u00fcr Luxusmarken, arbeitet sie eng mit Unternehmenslenker*innen zusammen. Dies haupts\u00e4chlich im Bereich digitaler und Neo-Luxus-Strategien in der Automobil-, Schmuck- & Uhren- sowie Yachting-Industrie. Neben ihrer Beratungst\u00e4tigkeit hat sie einen Lehrauftrag f\u00fcr u.a. Marktforschung an der International University of Monaco und die Leitung des Luxusmoduls im Masterprogramm International Business der Munich Business School (MBS) inne. Ein besonderes Format ihres Moduls Luxury Management ist der Luxury Business Dialogue \u2013 eine Vortragsreihe, in der ausgew\u00e4hlte Luxus-Professionals ihr Wissen und ihre Erfahrung zu einem bestimmten Luxus-Thema teilen und sich mit zuk\u00fcnftigen Talenten vernetzen. Dar\u00fcber hinaus ist Dr. Julia Riedmeier Jurymitglied des j\u00e4hrlich in Monaco stattfindenden Pitching-Wettbewerbs f\u00fcr Luxusunternehmen \"The Mark Challenge\" und Think-Tank-Mitglied der digitalen Plattform f\u00fcr nachhaltigen Luxus \"Haus von Eden\". Die Kombination ihrer Beratungs- und Industrieerfahrung mit akademischen Kenntnissen und Praktiken ist ein wesentlicher Vorteil ihrer Kurse. In ihrer Doktorarbeit widmete sie sich der Rolle des Luxusmarkenmanagements in Zeiten der Co-Kreation. Vor ihrer Promotion studierte sie International Business in Berlin, M\u00fcnchen, Shanghai mit dem Schwerpunkt auf Luxusmarkenmanagement. Sie hat einen Master-Abschluss der MBS. Fr\u00fcher arbeitete Julia Riedmeier bei Inlux sowie bei Herm\u00e8s in den Bereichen Kommunikation und Retail.","url":"https:\/\/www.munich-business-school.de\/insights\/author\/julia-riedmeier\/"}]}},"_links":{"self":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts\/18577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/users\/60"}],"replies":[{"embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/comments?post=18577"}],"version-history":[{"count":6,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts\/18577\/revisions"}],"predecessor-version":[{"id":20753,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts\/18577\/revisions\/20753"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/media\/18572"}],"wp:attachment":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/media?parent=18577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/categories?post=18577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/tags?post=18577"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/coauthors?post=18577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}