{"id":18665,"date":"2022-04-11T15:32:22","date_gmt":"2022-04-11T13:32:22","guid":{"rendered":"https:\/\/www.munich-business-school.de\/insights\/?p=18665"},"modified":"2023-09-04T13:19:29","modified_gmt":"2023-09-04T11:19:29","slug":"vom-master-sports-business-and-communication-zum-director-marketing-operations-der-toni-kroos-academy","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/2022\/vom-master-sports-business-and-communication-zum-director-marketing-operations-der-toni-kroos-academy\/","title":{"rendered":"Vom Master Sports Business and Communication zum Director Marketing & Operations der Toni Kroos Academy"},"content":{"rendered":"\n

Im Rahmen eines Gastvortrags im Modul Digital Sports Management<\/em> gab SBC-Student Jakob von der Wense interessante Einblicke in seinen Weg vom SBC-Masterprogramm zum Director Marketing and Operations an der Toni Kroos Academy, die im vergangenen Jahr ver\u00f6ffentlicht wurde.<\/strong><\/p>\n\n\n\n

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So schnell kann es gehen: 2020 erh\u00e4lt Jakob von der Wense, Student des Masterstudiengangs Sports Business and Communication<\/a> (SBC) an der Munich Business School, eine E-Mail seines Dozenten Prof. Dr. David Wagner, dass er sich m\u00f6glichst schnell bei Prof. Dr. Sophie Hieke melden solle. Sie habe vielleicht eine M\u00f6glichkeit mit einem bekannten deutschen Fu\u00dfballer zusammenzuarbeiten. Wenig sp\u00e4ter findet das erste Treffen zwischen Jakob und dem Gr\u00fcnder der Toni Kroos Academy statt. \u00dcber seinen Weg vom SBC-Studenten zur Toni Kroos Academy und seine t\u00e4gliche Arbeit dort erz\u00e4hlte Jakob am sp\u00e4ten Nachmittag des 8. M\u00e4rz 2022 im Rahmen des SBC-Mastermoduls Digital Sports Management<\/em>. Organisiert und moderiert wurde der Gastvortrag vom Modulverantwortlichen Prof. Dr. David Wagner.<\/p>\n\n\n\n

Die Toni Kroos Academy<\/a> ist eine App f\u00fcr Fu\u00dfballspielende jeden Alters, die Videotutorials und Trainingseinheiten von Toni Kroos bietet und es den Nutzer*innen erm\u00f6glicht, eigene Videos hochzuladen und Feedback von professionellen Coaches zu erhalten. Zudem berichtete Jakob, wie das Team versucht, Nutzer*innen durch Challenges, Q&As und zuk\u00fcnftig auch physische Trainingscamps zu binden. Bereits zu Beginn seiner Zeit als Werkstudent bei der Academy war Jakob \u201ef\u00fcr alles, was angefallen ist\u201c zust\u00e4ndig und er merkte schnell, dass er sich in vielen Themen entscheidend einbringen kann. Inzwischen verantwortet er als Director Marketing and Operations eine Vielzahl an Bereichen. Darunter finden sich unter anderem die Pflege und Konzeptionierung des Academy-Contents, die Steuerung der technischen Entwicklung der App und nat\u00fcrlich die Kommunikation mit Toni Kroos pers\u00f6nlich. Im Rahmen seiner Verantwortlichkeiten begibt sich Jakob seitdem auch regelm\u00e4\u00dfig nach Madrid, um dort die Produktion neuer Inhalte zu unterst\u00fctzen.<\/p>\n\n\n

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\"Jakob<\/a><\/figure>\n<\/div>\n\n\n

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Au\u00dferdem erz\u00e4hlte der SBCler von den Herausforderungen, welche die Toni Kroos Academy bis zum Launch am 08.08.2021 meistern musste. Das Finden von passenden technischen Dienstleistern und die Identifikation der richtigen Plattformen zur Userakquise wurden hier explizit erw\u00e4hnt. Besonders bei der zweiten Fragestellung half Jakob von der Wense das Erlernte aus den SBC-Kursen. Nach einigem Testen konnte er mit seinem Team so TikTok als wichtigsten Partner identifizieren.<\/p>\n\n\n\n

Abschlie\u00dfend ging der baldige MBS-Alumnus noch auf die Zukunftspl\u00e4ne und die Vision der Toni Kroos Academy ein. Mittels der App und weiteren begleitenden Aktivit\u00e4ten m\u00f6chte das Team allen Kindern eine effektive M\u00f6glichkeit bieten, zu trainieren und besser Fu\u00dfball zu spielen.<\/p>\n\n\n\n

Im Anschluss an den Vortrag gab es f\u00fcr die aktuellen SBC-Studierenden noch die M\u00f6glichkeit, im kleinen, informelleren Rahmen weitere Fragen zu stellen sowie \u00fcber m\u00f6gliche Bewerbungen zu sprechen. \u201eEs ist immer cool, wenn sich Gastredner*innen und Absolvent*innen nachher pers\u00f6nlich noch Zeit nehmen.\u201c, so das Fazit der Studierenden.<\/p>\n\n\n\n

Wir danken Jakob f\u00fcr seine Zeit und w\u00fcnschen alles Gute f\u00fcr die Zukunft!<\/p>\n\n\n\n

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\"Banner<\/a><\/figure>\n\n\n\n


Du m\u00f6chtest nach dem Bachelorabschluss noch tiefer in die Prozesse der internationalen Betriebswirtschaft eintauchen und dich in einem bestimmten Bereich, wie etwa Finanzen, Marketing oder Sport Business spezialisieren?<\/strong>
Dann findest du an der Munich Business School eine breite Auswahl an BWL-Masterstudieng\u00e4ngen mit unterschiedlichen Schwerpunkten. In allen Programmen profitierst du von kleinen Klassen, Dozierenden aus der Wirtschaft und einem ergebnisorientierten Lernen, das den Jobeinstieg einfach macht. \u00dcberzeuge dich selbst:

Master International Business<\/a>
Master International Business I Finance<\/a>
Master Innovation and Entrepreneurship<\/a>
Master International Marketing and Brand Management<\/a>
Master Sports Business and Communication<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Im Rahmen eines Gastvortrags im Modul Digital Sports Management gab SBC-Student Jakob von der Wense interessante Einblicke in seinen Weg vom SBC-Masterprogramm zum Director Marketing and Operations an der Toni Kroos Academy, die im vergangenen […]<\/a><\/p>\n<\/div>","protected":false},"author":56,"featured_media":18669,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40,11990,5608,74,86,85,7130,95,16,103,30],"tags":[8412,2698,7238,355,361,11695,543,544,548,3814,6119,10829],"coauthors":[10828,10827],"class_list":["post-18665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni-erfolgsgeschichten","category-campus-life","category-homepage-de","category-karriere","category-master-sports-business-and-communication-de","category-master-international-business-de","category-master-international-marketing-and-brand-management-de","category-mbs-de","category-mbs-news-de","category-sports-business-communication-de","category-studierende","tag-content","tag-fussball","tag-gastvortrag","tag-karriere","tag-kommunikation","tag-master-sports-business-and-communications-de","tag-sport","tag-sportbusiness","tag-sportmanagement","tag-sportmarketing-de","tag-sportsponsoring","tag-toni-kroos-academy"],"yoast_head":"\n\u2713 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