{"id":19950,"date":"2023-01-19T14:35:56","date_gmt":"2023-01-19T13:35:56","guid":{"rendered":"https:\/\/www.munich-business-school.de\/insights\/?p=19950"},"modified":"2023-06-20T16:38:28","modified_gmt":"2023-06-20T14:38:28","slug":"professor-in-the-spotlight-3-fragen-an-prof-dr-david-wagner","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/2023\/professor-in-the-spotlight-3-fragen-an-prof-dr-david-wagner\/","title":{"rendered":"Professor in the Spotlight: 3 Fragen an Prof. Dr. David Wagner"},"content":{"rendered":"\n

In dieser Interviewserie stellen wir in regelm\u00e4\u00dfigen Abst\u00e4nden Dozierende der Munich Business School (MBS) vor, geben einen Einblick in ihre Forschungsprojekte und erl\u00e4utern, wie Unternehmenspraxis und Studierende davon profitieren. Heute an der Reihe ist der aktuelle MBS-Lehrpreistr\u00e4ger Prof. Dr. David Wagner. Der Professor f\u00fcr International Business und Digital Business unterrichtet zahlreiche Kurse in den Bachelor<\/a>-, Master<\/a>-, MBA<\/a>– und DBA<\/a>-Studieng\u00e4ngen der MBS und bekleidet dar\u00fcber hinaus die \u00c4mter als DBA-Studiengangsleiter sowie als Prodekan f\u00fcr Forschung. <\/strong><\/p>\n\n\n\n

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MBS Insights: Lieber Prof. Dr. David Wagner, zur Er\u00f6ffnung des Herbstsemesters 2022<\/a> wurden Sie mit dem MBS-Lehrpreis ausgezeichnet. Herzlichen Gl\u00fcckwunsch! Was ist Ihnen in der Lehre wichtig und was denken Sie, sch\u00e4tzen die MBS-Studierenden an Ihnen?<\/strong><\/p>\n\n\n

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\"MBS<\/a>
MBS-Lehrpreis-Gewinner Prof. Dr. David Wagner (Mitte) mit Prodekanin f\u00fcr Lernen und Lehre Prof. Dr. Anne Tryba und Dekan Prof. Dr. Stefan Baldi w\u00e4hrend der Semesterer\u00f6ffnung im Herbst 2022. <\/figcaption><\/figure>\n<\/div>\n\n\n

Prof. Dr. David Wagner: Herzlichen Dank. Ich habe mich sehr \u00fcber den Lehrpreis gefreut. Ich verstehe mich als Management-Professor mit Kopf, Herz und Hand. Ich denke, damit wird deutlich, wof\u00fcr ich in der Lehre stehe. Nat\u00fcrlich geht es bei Hochschulkursen zuallererst um Inhalte – das ist der Kopf. Das bedeutet, wir brauchen gute Texte, Medien und Artikel als Grundlagen f\u00fcr Pr\u00e4sentationen und Diskussionen. Dann kommt das Herz, die Leidenschaft: Ich brenne f\u00fcr die Kurse, die ich gebe und f\u00fcr die Inhalte, die ich vermittle. Das merken auch die Studierenden und melden es mir regelm\u00e4\u00dfig zur\u00fcck. Zuletzt kommt die Hand, das Machen und Ausprobieren. Experimentieren spielt ja gerade in digitalen Kontexten eine wichtige Rolle. Deshalb finde ich es wichtig, dass wir im Unterricht Prototypen und Webseiten bauen, Messen wie z. B. die ISPO<\/a> besuchen und Praktiker*innen in den Unterricht einladen (Spielerberater Christan Nerlinger<\/a> oder MBS-Alumnus Jakob von der Wense<\/a> als Beispiele). Dieses Erleben – und die damit verbundenen Erlebnisse – unterscheidet die MBS als Business School auch von vielen anderen Hochschulen, insbesondere klassischen Universit\u00e4ten.<\/p>\n\n\n\n

MBS Insights: Dar\u00fcber hinaus sind Sie seit Herbst 2022 auch Forschungsdekan der Munich Business School. Wof\u00fcr brennen Sie in der Forschung und was hat Sie dazu bewegt, dieses Amt zu \u00fcbernehmen?<\/strong><\/p>\n\n\n\n

Prof. Dr. David Wagner: Meine \u00dcbernahme dieses Amtes kam nicht aus dem Nichts. Ich bin schon seit 2018 im Forschungsausschuss der MBS, sodass ich mit vielen forschungsrelevanten Themen, etwa wichtigen internationalen Akkreditierungen wie der AACSB, bei denen u.a. die Forschungsleistungen von Hochschulen bewertet werden, bereits gut vertraut war. Nat\u00fcrlich ist es wichtig, dass Professor*innen an einer Business School auch selbst aktiv forschen. Das sorgt zum einen daf\u00fcr, dass sich die Professor*innen selbst inhaltlich weiterentwickeln und neue Erfahrungen sammeln, stellt zum anderen aber auch sicher, dass immer die aktuellsten Forschungsergebnisse in die Lehrveranstaltungen einflie\u00dfen und an die Studierenden weitergegeben werden.
Seit 2021 leite ich au\u00dferdem das berufsbegleitende Doktorandenprogramm der MBS, den Doctor of Business Administration<\/a>. Das ist ein starkes Programm mit vielen schlauen K\u00f6pfen, die aktiv in spannenden Management-Positionen arbeiten. Hier haben wir auch einen tollen Hebel, Forschungsergebnisse direkt f\u00fcr die Praxis verf\u00fcgbar zu machen bzw. diese durch unsere Arbeiten zu inspirieren.
Als Forschungsdekan kann ich nun die Aktivit\u00e4ten rund um das Thema Forschung<\/a> noch st\u00e4rker begleiten und formen, auch aus strategischer Perspektive. Ganz konkret positionieren wir uns als Business School mit den Themenfeldern und Inhalten, f\u00fcr die wir stehen. Die Auswahl ist kein Zufall, sondern das Ergebnis eines gemeinschaftlichen Prozesses, welcher von der gesamten Fakult\u00e4t \u2013 und letztlich der gesamten Hochschule mit allen ihren Stakeholder*innen \u2013 getragen werden muss. <\/p>\n\n\n\n

MBS Insights: An welchen spannenden Forschungsprojekten arbeiten Sie selbst derzeit und welchen Mehrwehrt sehen Sie darin f\u00fcr die Praxis?<\/strong><\/p>\n\n\n\n

Prof. Dr. David Wagner: Im Rahmen meiner Promotion habe ich zu Social Media und Online Communities geforscht. Der Aufbau von Communities und das Community Management durch Unternehmen fasziniert mich bis heute besonders. Diese Themen sind auch aktuell noch brandhei\u00df, sodass es sich lohnt, hier am Ball zu bleiben. Als Forschungsleiter beim Bundesverband f\u00fcr Community Management, Social Media und Digitale Kommunikation (BVCM)<\/a> habe ich in den letzten Jahren mit Kolleg*innen aus dem Verband wiederholt Studien ver\u00f6ffentlicht, die das neue Arbeitsumfeld und die T\u00e4tigkeiten von Social-Media- und Community-Manager*innen beleuchten. Ich finde es befriedigend zu sehen, dass diese Studien von wichtigen Wirtschaftsmedien, wie z.B. W&V oder HORIZIONT, aufgegriffen wurden – ein Beweis f\u00fcr deren praktische Relevanz. Auch durfte ich an der Entwicklung von neuen Social-Media-Studieng\u00e4ngen mitwirken und kann so die n\u00e4chste Generation von Praktiker*innen mit ausbilden.
Grunds\u00e4tzlich befasse ich mich seit einiger Zeit st\u00e4rker mit verschiedenen Aspekten der digitalen Transformation, also dem Einfluss von neuen Technologien auf Organisationen. In diesem Kontext spielen Social Media und Online Communities weiterhin einer Rolle, aber auch Themen wie innovative Gesch\u00e4ftsmodelle, Change Management in Unternehmen und das Entwickeln neuer organisationaler F\u00e4higkeiten – oft auch dynamische F\u00e4higkeiten genannt. Ich betreue diverse Doktorand*innen im DBA<\/a>, die in spannenden Managementpositionen arbeiten und dadurch oft auch einen einzigartigen Zugang zum Feld mitbringen. Hier bieten sich f\u00fcr mich nat\u00fcrlich die besten M\u00f6glichkeiten, um zuk\u00fcnftige Projekte auf den Weg zu bringen. Nicht zuletzt bin ich beratend aktiv und kann so Inhalte aus meinen Forschungst\u00e4tigkeiten in die Praxis transferieren.<\/p>\n","protected":false},"excerpt":{"rendered":"

In dieser Interviewserie stellen wir in regelm\u00e4\u00dfigen Abst\u00e4nden Dozierende der Munich Business School (MBS) vor, geben einen Einblick in ihre Forschungsprojekte und erl\u00e4utern, wie Unternehmenspraxis und Studierende davon profitieren. Heute an der Reihe ist der aktuelle […]<\/a><\/p>\n<\/div>","protected":false},"author":26,"featured_media":19968,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,47,51,53,56,3181,5608,72,86,2272,92,90,95,11,16],"tags":[8450,218,3628,231,239,9936,3332,10561,3334,9934,10891,524],"coauthors":[685],"class_list":["post-19950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bachelor-de","category-bachelor-international-business-de","category-dba-de","category-digital-business-operations-de","category-fakultaet-forschung","category-forschung","category-homepage-de","category-international-business-de","category-master-sports-business-and-communication-de","category-mba-de","category-mba-general-management-full-time-de","category-mba-general-management-part-time-de","category-mbs-de","category-mbs-business-blog-de","category-mbs-news-de","tag-community-management-de","tag-dba-de","tag-digital-business","tag-digitale-transformation-de","tag-doctor-of-business-administration-de","tag-fakultat","tag-forschung","tag-forschungsthemen","tag-lehre","tag-lehrpreis","tag-praxisrelevanz","tag-social-media-de"],"yoast_head":"\n\u2713 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