{"id":20332,"date":"2023-05-23T10:00:00","date_gmt":"2023-05-23T08:00:00","guid":{"rendered":"https:\/\/www.munich-business-school.de\/insights\/?p=20332"},"modified":"2023-05-16T15:55:17","modified_gmt":"2023-05-16T13:55:17","slug":"professor-in-the-spotlight-3-fragen-an-prof-dr-nancy-landrum","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/2023\/professor-in-the-spotlight-3-fragen-an-prof-dr-nancy-landrum\/","title":{"rendered":"Professor in the Spotlight: 3 Fragen an Prof. Dr. Nancy Landrum"},"content":{"rendered":"\n

In dieser Interviewserie stellen wir in regelm\u00e4\u00dfigen Abst\u00e4nden Dozierende der Munich Business School (MBS) vor, geben einen Einblick in ihre Forschungsprojekte und erl\u00e4utern, wie Unternehmenspraxis und Studierende davon profitieren.\u00a0Heute sprechen wir mit Prof. Dr. Nancy Landrum, die Anfang des Jahres zur Professorin f\u00fcr Sustainable Business Transformation an die Munich Business School berufen wurde.<\/strong><\/p>\n\n\n\n

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MBS Insights: Liebe Nancy Landrum, Anfang des Jahres haben Sie die neu geschaffene Professur f\u00fcr Sustainable Business Transformation an der Munich Business School angetreten – herzlichen Gl\u00fcckwunsch! Was fasziniert Sie an diesem Thema und was waren Ihre letzten beruflichen Stationen und Forschungsvorhaben in diesem Bereich?<\/strong><\/p>\n\n\n\n

Prof. Dr. Nancy Landrum: Unser wirtschaftliches Handeln f\u00fchrt zu gro\u00dfer Zerst\u00f6rung der Natur, die unser Lebenserhaltungssystem ist. Als Wirtschaftsprofessorin m\u00f6chte ich dazu beitragen, die Wirtschaft und die wirtschaftlichen Aktivit\u00e4ten in etwas zu verwandeln, das nachhaltig und nicht zerst\u00f6rerisch ist – etwas, das zum Aufbl\u00fchen der Menschen, unserer sozialen und wirtschaftlichen Systeme und der Natur f\u00fchrt. Es gibt viele M\u00f6glichkeiten f\u00fcr die Wirtschaft, einen positiven Einfluss auszu\u00fcben, und ich m\u00f6chte bei diesem Wandel helfen.
Bevor ich zur MBS-Professorin ernannt wurde, war ich fest angestellte Professorin an der Loyola University Chicago<\/a>, fest angestellte au\u00dferordentliche Professorin an der University of Arkansas in Little Rock<\/a> und Lehrbeauftragte an der Morehead State University<\/a>. Vor meiner Hochschulkarriere war ich jedoch zun\u00e4chst als Psychotherapeutin f\u00fcr Kinder t\u00e4tig. Ich habe immer noch den Wunsch, die Welt zu verbessern, aber jetzt m\u00f6chte ich dies \u00fcber die Wirtschaft zu tun. Meine Forschung konzentriert sich in erster Linie auf die verschiedenen Stufen der Nachhaltigkeit, die mit jeder Stufe verbundenen Aktivit\u00e4ten und die Frage, wie man Unternehmen helfen kann, die n\u00e4chste Stufe zu erreichen.<\/p>\n\n\n\n

MBS Insights: Wie bringen Sie Ihre Forschung und Expertise in die Lehre ein? Was denken Sie, welche Aspekte f\u00fcr die Studierenden besonders interessant sind?<\/strong><\/p>\n\n\n\n

Prof. Dr. Nancy Landrum: Ich baue meine Forschung durch Lekt\u00fcre und praktische Anwendung in den Unterricht ein. Die Studierenden lesen meine Zeitschriftenartikel und Buchkapitel, um etwas \u00fcber die Stufen der Nachhaltigkeit zu erfahren. Im Unterricht wenden wir die Informationen an, indem wir uns \u00fcber die Nachhaltigkeitsinitiativen eines Unternehmens kundig machen und dann das Unternehmen einer Nachhaltigkeitsphase zuordnen. Die Studierenden haben dann die Aufgabe, herauszufinden, was das Unternehmen tun muss, um die n\u00e4chste Stufe der Nachhaltigkeit zu erreichen.
Ich m\u00f6chte den Studierenden praktische F\u00e4higkeiten vermitteln, die ihren Lebenslauf aufwerten und zugleich den Unternehmen helfen k\u00f6nnen, Nachhaltigkeit voranzutreiben. Ich denke, dass die Studierenden die praktische Anwendung und die Entwicklung von F\u00e4higkeiten besonders interessant finden und dass dies f\u00fcr den Start ihrer Karriere im Bereich Nachhaltigkeit hilfreich ist. Deshalb lernen die Studierenden in meinen Kursen<\/p>\n\n\n\n

    \n
  1. einfache Energieaudits, Abfallaudits, Wasseraudits und Bestandsaufnahmen der Treibhausgasemissionen nach Scope 2 durchzuf\u00fchren,<\/li>\n\n\n\n
  2. anhand einer Simulation ein forschungsbasiertes 7-Schritte-Modell f\u00fcr das Ver\u00e4nderungsmanagement anzuwenden, um umfassende Ver\u00e4nderungen in einer Organisation herbeizuf\u00fchren, und<\/li>\n\n\n\n
  3. den Stand der Nachhaltigkeit eines Unternehmens zu bestimmen und festzustellen, was erforderlich ist, um das Unternehmen bei der Verbesserung seiner Nachhaltigkeitsaktivit\u00e4ten zu unterst\u00fctzen.<\/li>\n<\/ol>\n\n\n\n

    MBS Insights: Und wie profitiert die Praxis von Ihrer Forschung?<\/strong><\/p>\n\n\n\n

    Prof. Dr. Nancy Landrum: Meine Forschung hilft Unternehmen dabei, herauszufinden, wo sie sich auf dem Weg zur Nachhaltigkeit befinden und wie sie auf diesem Weg vorankommen k\u00f6nnen. Der Schwerpunkt meiner Forschung liegt darauf, zu ermitteln, wie Unternehmen von einer „schwachen“ Nachhaltigkeit zu einer „starken“ Nachhaltigkeit gelangen k\u00f6nnen. Zahlreiche Untersuchungen haben best\u00e4tigt, dass die Unternehmen derzeit eine schwache Nachhaltigkeit praktizieren, d. h. business as usual mit schrittweisen Verbesserungen. Auch Nachhaltigkeitsregelungen (Standards, Rahmenwerke, Leitlinien usw.) f\u00f6rdern und unterst\u00fctzen eine schwache Nachhaltigkeit. Tatsache ist, dass dieser schwache Ansatz in Wirklichkeit die Nicht-Nachhaltigkeit verl\u00e4ngert und die Sch\u00e4digung unserer Umwelt fortsetzt. Aus diesem Grund steigen die Treibhausgasemissionen weiter an und die Klimakrise versch\u00e4rft sich. Dieser schwache Ansatz ist \u00fcberhaupt nicht nachhaltig und wird uns niemals zu einer bl\u00fchenden Zukunft verhelfen. Die entgegengesetzte L\u00f6sung ist eine starke Nachhaltigkeit, die eine Abkehr vom business as usual erfordert. Eines der gr\u00f6\u00dften Probleme besteht jedoch darin, dass es keine Anleitung f\u00fcr Unternehmen gibt, wie sie eine starke Nachhaltigkeit erreichen k\u00f6nnen, und genau das ist das Ziel meiner Forschung. Im Zuge der Weiterentwicklung meines Modells f\u00fcr die Stufen der unternehmerischen Nachhaltigkeit werden wir mit Unternehmen zusammenarbeiten, um das Modell zu operationalisieren und zu testen, um den Unternehmen schlie\u00dflich konkretere Anleitungen zu geben.<\/p>\n","protected":false},"excerpt":{"rendered":"

    In dieser Interviewserie stellen wir in regelm\u00e4\u00dfigen Abst\u00e4nden Dozierende der Munich Business School (MBS) vor, geben einen Einblick in ihre Forschungsprojekte und erl\u00e4utern, wie Unternehmenspraxis und Studierende davon profitieren.\u00a0Heute sprechen wir mit Prof. Dr. Nancy […]<\/a><\/p>\n<\/div>","protected":false},"author":26,"featured_media":20333,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,47,8463,51,56,3181,5608,82,86,7138,85,7130,2272,92,90,95,11,16,100],"tags":[207,9936,3332,10561,7936,3334,434,10891,7096],"coauthors":[685],"class_list":["post-20332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bachelor-de","category-bachelor-international-business-de","category-conscious-business","category-dba-de","category-fakultaet-forschung","category-forschung","category-homepage-de","category-master-de","category-master-sports-business-and-communication-de","category-master-innovation-and-entrepreneurship-de","category-master-international-business-de","category-master-international-marketing-and-brand-management-de","category-mba-de","category-mba-general-management-full-time-de","category-mba-general-management-part-time-de","category-mbs-de","category-mbs-business-blog-de","category-mbs-news-de","category-soziale-verantwortung","tag-conscious-business","tag-fakultat","tag-forschung","tag-forschungsthemen","tag-klimaschutz","tag-lehre","tag-nachhaltigkeit","tag-praxisrelevanz","tag-transformation"],"yoast_head":"\nProfessor 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