{"id":2174,"date":"2015-03-13T22:23:41","date_gmt":"2015-03-13T17:17:21","guid":{"rendered":"http:\/\/services-campus.de\/mbs_blog\/?p=2174"},"modified":"2016-01-23T22:39:10","modified_gmt":"2016-01-23T21:39:10","slug":"mbs-master-international-week-2015-2","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/2015\/mbs-master-international-week-2015-2\/","title":{"rendered":"MBS Master International Week 2015"},"content":{"rendered":"

Die internationale Ausrichtung ist ein Grundprinzip des Studiums an der Munich Business School. Dass diese Internationalit\u00e4t an der Hochschule nicht nur gelehrt, sondern auch aktiv gelebt wird, zeigt allj\u00e4hrlich die MBS Master International Week. Die MBS organisiert das Event, das Anfang M\u00e4rz bereits zum dritten Mal stattfand, im Rahmen des Studienprogramms Master International Business.<\/b><\/p>\n

F\u00fcnf renommierte Gastdozenten aus Asien, Europa und den USA beehrten die MBS in diesem Jahr mit ihrem Besuch. Sie alle unterrichten an einer der \u00fcber 60 internationalen Partnerhochschulen und waren f\u00fcr eine Woche in die bayerische Landeshauptstadt gekommen. So erhielten die MBS Studenten die M\u00f6glichkeit, interessante Vortr\u00e4ge der Gastdozenten zu verschiedenen Schwerpunktthemen zu h\u00f6ren. Au\u00dferdem bestand bei zahlreichen Social Events reichlich Gelegenheit f\u00fcr die Studenten, mit den internationalen Experten ins Gespr\u00e4ch zu kommen. Auch die Dozenten der MBS freuten sich \u00fcber den professionellen Austausch mit ihren Kollegen.<\/p>\n

Von Luxury Management bis International Finance<\/b><\/p>\n

Im Master International Business w\u00e4hlen die Studierenden zwei aus sechs Studienschwerpunkten aus, in denen sie ihr Fachwissen vertiefen: International Marketing, International Finance, Luxury Management, International Family Firms, Corporate Strategy and Innovation sowie International Entrepreneurship. Zu diesen Themenfeldern hielten die f\u00fcnf internationalen Gastdozenten informative Vortr\u00e4ge.<\/p>\n

Dr. G\u00e9za Sebesty\u00e9n, Assistant Professor an der Corvinus University in Budapest, referierte zum Thema \u201eWhere, when and what \u2013 3 secret factors of financial success\u201d: Unter welchen \u00f6konomischen Umst\u00e4nden entstehen erfolgreiche Familienunternehmen?<\/p>\n

Chris Pickford reiste von der Regent\u2019s University aus London an. In seinem Workshop \u201eMapping the \u201aMetropolitan Mindset\u2018 for innovative brand positioning\u201d besch\u00e4ftigte sich der Marketingexperte mit dem Thema Markenpers\u00f6nlichkeit und ging dabei speziell auf das Luxussegment und den Standort M\u00fcnchen ein.<\/p>\n

Auch bei Dr. Peter Spier, Professor f\u00fcr Marketing und International Management an der Skema Business School in Frankreich, standen Marken im Mittelpunkt. Der Titel seines Vortrags: \u201eMaking your marque: connecting, telling tales and making sense in international branding\u201c.<\/p>\n

Dr. Song Chen, Professor an der Tongji University in Shanghai, gab interessante Einblicke in den sich rasant entwickelnden chinesischen Markt. In seinem Vortrag \u201cInnovation made in China: companies and products from China that are conquering the world market\u201d ging er unter anderem der Frage nach, wie chinesische Unternehmen Innovationen f\u00f6rdern und neue M\u00e4rkte erobern.<\/p>\n

Aus Miami war Dr. Dileep Rao angereist. Der Clinical Professor of Entrepreneurship der Florida International University stellte sein Konzept von Unternehmertum 2.0 vor und ging dabei besonders auf die Thematik Venture Capital ein. Zu seinem Vortrag \u201eEntrepreneurship 2.0: the future of venture development\u201c gibt es im MBS Business Blog einen ausf\u00fchrlichen Artikel von Dr. Rao.<\/p>\n

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Networking @ MBS<\/b><\/p>\n

Neben den Vortr\u00e4gen fanden w\u00e4hrend der MBS Master International Week zahlreiche Networking-Events statt: Beim \u201eLunch @ MBS\u201c \u2013 nat\u00fcrlich mit typisch bayerischen Schmankerln \u2013 beantworteten die Gastprofessoren zahlreiche Fragen der Studierenden; in einer \u201eEducation Methodology Session\u201c er\u00f6rterten sie gemeinsam mit den MBS Dozenten didaktische Fragen.<\/p>\n

Auch zwei Tagesausfl\u00fcge standen auf dem Programm: In der BMW Welt, auf Schloss Neuschwanstein und auf Schloss Linderhof lernten die internationalen G\u00e4ste noch mehr bayerisches Kulturgut kennen.<\/p>\n

\u201eDie MBS Master International Week hat sich innerhalb k\u00fcrzester Zeit zu einem sehr wichtigen Event an unserer Hochschule entwickelt, nicht nur f\u00fcr unsere Studenten. Auch f\u00fcr die Dozenten ist die Veranstaltung eine willkommene Gelegenheit, die Kollegen unserer Partnerhochschulen n\u00e4her kennenzulernen\u201c, res\u00fcmiert Prof. Dr. Christian Schmidkonz, Studiengangsleiter Master International Business an der MBS. \u201eWir bedanken uns bei unseren internationalen G\u00e4sten und freuen uns schon auf die International Week 2016.\u201c<\/p>\n

Die MBS betreibt einen regen Austausch mit ihren \u00fcber 60 internationalen Partnerhochschulen. Studierende der MBS k\u00f6nnen \u2013 je nach Studienprogramm \u2013 ihr Auslandssemester an diesen Hochschulen absolvieren. Master-Studenten haben au\u00dferdem die M\u00f6glichkeit, an bestimmten Partnerhochschulen einen internationalen Doppelabschluss zu erwerben.<\/p>\n","protected":false},"excerpt":{"rendered":"

Die internationale Ausrichtung ist ein Grundprinzip des Studiums an der Munich Business School. Dass diese Internationalit\u00e4t an der Hochschule nicht nur gelehrt, sondern auch aktiv gelebt wird, zeigt allj\u00e4hrlich die MBS Master International Week. Die […]<\/a><\/p>\n<\/div>","protected":false},"author":26,"featured_media":1006,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10430,10432],"tags":[209,280,342,476,519,598],"coauthors":[685,2663],"class_list":["post-2174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archiv","category-archive","tag-corvinus-university-de","tag-florida-international-university-de","tag-international-week-de","tag-regents-university-london-de","tag-skema-business-school-de","tag-tongji-university-de"],"yoast_head":"\nBlog Munich Business School<\/title>\n<meta name=\"description\" content=\"Blog Munich Business School\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.munich-business-school.de\/insights\/2015\/mbs-master-international-week-2015-2\/\" 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