{"id":2451,"date":"2015-02-03T23:46:30","date_gmt":"2015-02-03T22:46:30","guid":{"rendered":"http:\/\/services-campus.de\/mbs_blog\/?p=2451"},"modified":"2016-11-10T09:52:12","modified_gmt":"2016-11-10T08:52:12","slug":"sunny-food","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/2015\/sunny-food\/","title":{"rendered":"Sunny Food: Die Neuerfindung des Fast Foods"},"content":{"rendered":"

Philipp D\u00f6hmel, MBS Alumnus Bachelor International Business (2013), spricht \u00fcber sein Start-up „Sunny-Food<\/a>„. Am 29. November 2014 war die offizielle Er\u00f6ffnung von Philipps Smoothie- und Saftbar „Sunny-Food“.<\/p><\/blockquote>\n

Wie kamst Du auf die Idee, \u201cSunny-Food\u201d zu gr\u00fcnden?<\/b><\/p>\n

W\u00e4hrend meines Studiums an der MBS und meinen Praktika bemerkte ich, dass man sehr h\u00e4ufig unter Zeitdruck steht und nur ein geringes Zeitfenster hat, um zu essen. Da es immer schnell gehen muss, greift man h\u00e4ufig zu wenig nahrhaften Mahlzeiten. Da war die Idee mit Green Smoothies auch schon geboren. Neue Studien besagen \u00fcbrigens, dass entgegen der allgemein bekannten Faustregel \u201ef\u00fcnfmal Gr\u00fcn am Tag\u201c sieben gr\u00fcne Portionen am Tag das Wohlbefinden steigern.<\/p>\n

Was zeichnet Dein Produkt aus?<\/strong><\/p>\n

Ich gehe mit jedem Smoothie auf bestimmte Konzepte ein. So werden die Obst-, Gem\u00fcse- und Superfood-Variationen speziell f\u00fcr die jeweilige Funktion ausgew\u00e4hlt, die sie erf\u00fcllen sollen. So biete ich beispielsweise Smoothies als perfekten Fr\u00fchst\u00fccksersatz, zur St\u00e4rkung des Immunsystems oder als Wachmacher an. Da alle Smoothies vor den Augen der Kunden zubereitet werden, stehe ich f\u00fcr 100% Frische.<\/p>\n

W\u00fcrdest Du sagen, dass Du schon immer Unternehmergeist hattest?<\/b><\/p>\n

Nein (lacht). W\u00e4hrend den drei Jahren an der MBS ist dieser ma\u00dfgeblich gepr\u00e4gt worden. Ich wurde au\u00dferdem von Kommilitonen mit starkem Unternehmergeist angespornt.<\/p>\n

Wie viel Zeit musstest Du von der Planung bis zur Umsetzung investieren?<\/b><\/p>\n

Tats\u00e4chlich nur zwei Monate! Aber dieser Zeitraum ist sicherlich kein Ma\u00dfstab f\u00fcr andere Projekte. In dieser Zeit habe einen Businessplan geschrieben, das Logo entworfen, die Homepage erstellt, ein Factbook angelegt, einen Laden gefunden, Rezepte entworfen und noch mehr.<\/p>\n

Inwieweit hat Dir Dein Studium an der MBS bei der Gr\u00fcndung geholfen?<\/b><\/p>\n

Aus meiner Sicht gibt es vor allem zwei Gr\u00fcnde, warum Start-ups scheitern: Vertrieb und Finanzen. F\u00fcr den Vertrieb sind gute Unternehmenskontakte und ein pers\u00f6nliches Netzwerk essentiell \u2013 beides konnte ich an der MBS aufbauen. Bei der Erstellung des Businessplans und der Finanzplanung haben mir die Vorlesungen von Prof. Sch\u00e4ffner und Prof. Zirus auf jeden Fall weitergeholfen.<\/p>\n

Was w\u00fcrdest Du den MBS Studenten auf den Weg in die Selbst\u00e4ndigkeit mitgeben?<\/b><\/p>\n

Als Entrepreneur kann man sich nicht nur auf ein Fachgebiet beschr\u00e4nken, man muss vielmehr von allem Ahnung haben, wenn auch nicht bis ins kleinste Detail. Fehler werden einem nicht verziehen und man bekommt sofort die Konsequenzen seiner Entscheidungen zu sp\u00fcren. Wer sich vorstellen kann, 24\/7 f\u00fcr seine Idee zu k\u00e4mpfen, sollte einfach Mut zeigen und es versuchen. Je \u00e4lter man wird, desto schwieriger wird der Weg in die Selbst\u00e4ndigkeit. Es wird immer harte und gute Zeiten geben. Vor allem der Anfang ist von viel Ehrgeiz, Geduld und Willen gepr\u00e4gt.<\/p>\n

Wie w\u00fcrdest Du \u201eSunny-Food\u201c mit einem Satz beschreiben?<\/b><\/p>\n

\u201eSunny-Food\u201c ist die Neuerfindung des Fast Foods.<\/p>\n","protected":false},"excerpt":{"rendered":"

Philipp D\u00f6hmel, MBS Alumnus Bachelor International Business (2013), spricht \u00fcber sein Start-up „Sunny-Food„. Am 29. November 2014 war die offizielle Er\u00f6ffnung von Philipps Smoothie- und Saftbar „Sunny-Food“. Wie kamst Du auf die Idee, \u201cSunny-Food\u201d zu […]<\/a><\/p>\n<\/div>","protected":false},"author":26,"featured_media":2453,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10430,10432],"tags":[255,310,2675,552,2677],"coauthors":[685],"class_list":["post-2451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archiv","category-archive","tag-entrepreneurship-de","tag-gruenderinnen","tag-smoothies","tag-startup-de","tag-sunny-food"],"yoast_head":"\nBlog Munich Business School<\/title>\n<meta name=\"description\" content=\"Blog Munich Business School\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.munich-business-school.de\/insights\/2015\/sunny-food\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" 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