{"id":2457,"date":"2015-02-03T23:46:30","date_gmt":"2015-02-03T22:46:30","guid":{"rendered":"http:\/\/services-campus.de\/mbs_blog\/?p=2457"},"modified":"2016-02-03T23:52:40","modified_gmt":"2016-02-03T22:52:40","slug":"sunny-food-the-reinvention-of-fast-food","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/en\/2015\/sunny-food-the-reinvention-of-fast-food\/","title":{"rendered":"Sunny Food: The Reinvention of Fast Food"},"content":{"rendered":"

Philipp D\u00f6hmel, MBS Alumnus Bachelor International Business (2013) talks about his start-up „Sunny-Food<\/a>„. On November 2014, Philipp’s smoothie and juice bar „Sunny-Food“ was officially opened.<\/p><\/blockquote>\n

How did you come up with the idea for \u201cSunny-Food\u201d ?<\/strong><\/p>\n

During my studies at MBS and my internships I realized that I was always pressed for time when it came to eating. The less time I had, the worse my food choices got. That\u2018s when I had the idea with the Green Smoothies. By the way, latest studies show that seven green portions a day significantly increase your well-being.<\/p>\n

What makes your products special?<\/strong><\/p>\n

Every smoothie I make has a certain purpose. According to this purpose, we pick the right fruit, vegetables and superfoods. I offer smoothies as breakfast substitutes, immune boosters or pick-me-ups. Since all products are prepared right in front of our customers, I stand for 100% freshness.<\/p>\n

Have you always had an entrepreneurial spirit?<\/b><\/p>\n

No (laughs). It was definitely molded during my three years at MBS. And fellow students with a strong entrepreneurial spirit additionally spurred me on.<\/p>\n

How much time did you invest from planning until completion?<\/b><\/p>\n

Only two months! But I don\u2018t think that is a very common timeframe. In this time, I wrote a business plan, designed a logo, put up a website, created a factbook, found a shop, composed recipes and much more.<\/p>\n

How did your MBS studies help you?<\/b><\/p>\n

In my opinion, there are two reasons why start-ups fail: sales and finance. For a functioning sales strategy you need good company contacts and a personal network \u2013 both of which I could build at MBS. For my business plan and financial planning I could definitely use the knowledge I gained from Prof. Sch\u00e4ffner\u2018s and Prof. Zirus\u2018 lectures.<\/p>\n

What would you tell MBS students who want to start their own business?<\/b><\/p>\n

As an entrepreneur, you have to organize everything. Mistakes are not forgiven and you feel the impact of your decisions immediately. If you are willing to live for your idea 24\/7, then you should just be courageous and go for it. The older you get, the harder it is to become self-employed. There are always bad times and good times. Especially in the beginning you need lots of ambition, patience and willpower.<\/p>\n

\u201eSunny-Food\u201c in one sentence?<\/b><\/p>\n

\u201eSunny-Food\u201c is the reinvention of fast food.<\/p>\n","protected":false},"excerpt":{"rendered":"

Philipp D\u00f6hmel, MBS Alumnus Bachelor International Business (2013) talks about his start-up „Sunny-Food„. On November 2014, Philipp’s smoothie and juice bar „Sunny-Food“ was officially opened. How did you come up with the idea for \u201cSunny-Food\u201d […]<\/a><\/p>\n<\/div>","protected":false},"author":26,"featured_media":2453,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10430,10432],"tags":[2518,2555,2679],"coauthors":[685],"class_list":["post-2457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archiv","category-archive","tag-entrepreneurship","tag-start-up","tag-sunny-food-en"],"yoast_head":"\nBlog Munich Business School<\/title>\n<meta name=\"description\" content=\"Blog Munich Business School\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.munich-business-school.de\/insights\/en\/2015\/sunny-food-the-reinvention-of-fast-food\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" 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