{"id":26214,"date":"2024-12-16T16:00:00","date_gmt":"2024-12-16T15:00:00","guid":{"rendered":"https:\/\/www.munich-business-school.de\/insights\/?p=26214"},"modified":"2024-12-13T15:51:58","modified_gmt":"2024-12-13T14:51:58","slug":"igniting-the-entrepreneurial-spirit-at-mbs-introducing-the-startup-first-aider-initiative","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/en\/2024\/igniting-the-entrepreneurial-spirit-at-mbs-introducing-the-startup-first-aider-initiative\/","title":{"rendered":"Igniting the Entrepreneurial Spirit at MBS: Introducing the Startup First Aider Initiative"},"content":{"rendered":"\n<p><strong>This week, Munich Business School launched the Startup First Aider Initiative, led by Professor Chochoiek, Nadine. This new initiative invites faculty and professional staff to become the first point of contact for aspiring entrepreneurs in the MBS community.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Participants receive practical training to help guide budding innovators, offering resources, feedback, and encouragement to validate and grow their ideas.<\/p>\n\n\n\n<p>The kickoff meeting laid the groundwork for future initiatives, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reviving the <strong>Entrepreneurship Club<\/strong> and <strong>Impact Pitch Night<\/strong>.<\/li>\n\n\n\n<li>Organizing informal meet-ups for feedback and collaboration.<\/li>\n\n\n\n<li>Strengthening MBS\u2019s role in the Munich startup ecosystem, with an emphasis on internationalization.<\/li>\n<\/ul>\n\n\n\n<p>As an advocate for curiosity and creativity, Munich Business School is committed to transforming challenges into opportunities and ideas into impactful ventures. The <strong>Startup First Aider Initiative<\/strong> is an example of this commitment and an opportunity for everyone at MBS to play an active role in shaping the entrepreneurial future. Thanks to Nadine for the Initiative and to all supporters.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"784\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2024\/12\/Igniting-the-Entrepreneurial-Spirit-at-MBS-Startup-First-Aider-1400x784.png\" alt=\"\" class=\"wp-image-26190\" style=\"width:690px;height:auto\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2024\/12\/Igniting-the-Entrepreneurial-Spirit-at-MBS-Startup-First-Aider-1400x784.png 1400w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2024\/12\/Igniting-the-Entrepreneurial-Spirit-at-MBS-Startup-First-Aider-800x448.png 800w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2024\/12\/Igniting-the-Entrepreneurial-Spirit-at-MBS-Startup-First-Aider-678x381.png 678w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2024\/12\/Igniting-the-Entrepreneurial-Spirit-at-MBS-Startup-First-Aider.png 1419w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n<\/div>\n\n\n<br>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>This week, Munich Business School launched the Startup First Aider Initiative, led by Professor Chochoiek, Nadine. This new initiative invites faculty and professional staff to become the first point of contact for aspiring entrepreneurs in <a class=\"mh-excerpt-more\" href=\"https:\/\/www.munich-business-school.de\/insights\/en\/2024\/igniting-the-entrepreneurial-spirit-at-mbs-introducing-the-startup-first-aider-initiative\/\" title=\"Igniting the Entrepreneurial Spirit at MBS: Introducing the Startup First Aider Initiative\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":26,"featured_media":26211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5610,2336,2288,1623,11998,3183],"tags":[1633,2902,2518,8133,2430,2555],"coauthors":[685],"class_list":["post-26214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-homepage-en","category-mbs","category-mbs-campus-community","category-mbs-news-en","category-news-en","category-research","tag-career","tag-commitment","tag-entrepreneurship","tag-initiative","tag-innovation","tag-start-up"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Igniting the Entrepreneurial Spirit: Startup First Aider Initiative<\/title>\n<meta name=\"description\" content=\"This initiative invites faculty and professional staff to become the first point of contact for aspiring entrepreneurs in the MBS community.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.munich-business-school.de\/insights\/en\/2024\/igniting-the-entrepreneurial-spirit-at-mbs-introducing-the-startup-first-aider-initiative\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Igniting the Entrepreneurial Spirit: Startup First Aider Initiative\" \/>\n<meta property=\"og:description\" content=\"This initiative invites faculty and professional staff to become the first point of contact for aspiring entrepreneurs in the MBS community.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.munich-business-school.de\/insights\/en\/2024\/igniting-the-entrepreneurial-spirit-at-mbs-introducing-the-startup-first-aider-initiative\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Business School Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Munich.Business.School\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-16T15:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2024\/12\/Startup-First-Aider-Initiative.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"MBS\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MunichBSchool\" \/>\n<meta name=\"twitter:site\" content=\"@MunichBSchool\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"MBS\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"MBS\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2024\/igniting-the-entrepreneurial-spirit-at-mbs-introducing-the-startup-first-aider-initiative\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2024\/igniting-the-entrepreneurial-spirit-at-mbs-introducing-the-startup-first-aider-initiative\/\"},\"author\":{\"name\":\"MBS\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/69bdbdb2c808a1956492af2820a2a820\"},\"headline\":\"Igniting the Entrepreneurial Spirit at MBS: Introducing the Startup First Aider Initiative\",\"datePublished\":\"2024-12-16T15:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2024\/igniting-the-entrepreneurial-spirit-at-mbs-introducing-the-startup-first-aider-initiative\/\"},\"wordCount\":169,\"publisher\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2024\/igniting-the-entrepreneurial-spirit-at-mbs-introducing-the-startup-first-aider-initiative\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2024\/12\/Startup-First-Aider-Initiative.jpg\",\"keywords\":[\"Career\",\"Commitment\",\"Entrepreneurship\",\"Initiative\",\"Innovation\",\"Start-up\"],\"articleSection\":[\"Homepage EN\",\"MBS\",\"MBS Campus &amp; Community\",\"MBS News\",\"News\",\"Research\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2024\/igniting-the-entrepreneurial-spirit-at-mbs-introducing-the-startup-first-aider-initiative\/\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2024\/igniting-the-entrepreneurial-spirit-at-mbs-introducing-the-startup-first-aider-initiative\/\",\"name\":\"Igniting the Entrepreneurial Spirit: Startup First Aider Initiative\",\"isPartOf\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2024\/igniting-the-entrepreneurial-spirit-at-mbs-introducing-the-startup-first-aider-initiative\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2024\/igniting-the-entrepreneurial-spirit-at-mbs-introducing-the-startup-first-aider-initiative\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2024\/12\/Startup-First-Aider-Initiative.jpg\",\"datePublished\":\"2024-12-16T15:00:00+00:00\",\"description\":\"This initiative invites faculty and professional staff to become the first point of contact for aspiring entrepreneurs in the MBS community.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2024\/igniting-the-entrepreneurial-spirit-at-mbs-introducing-the-startup-first-aider-initiative\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.munich-business-school.de\/insights\/en\/2024\/igniting-the-entrepreneurial-spirit-at-mbs-introducing-the-startup-first-aider-initiative\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2024\/igniting-the-entrepreneurial-spirit-at-mbs-introducing-the-startup-first-aider-initiative\/#primaryimage\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2024\/12\/Startup-First-Aider-Initiative.jpg\",\"contentUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2024\/12\/Startup-First-Aider-Initiative.jpg\",\"width\":1400,\"height\":1000},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2024\/igniting-the-entrepreneurial-spirit-at-mbs-introducing-the-startup-first-aider-initiative\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.munich-business-school.de\/insights\/en\/home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Contribution Type\",\"item\":\"https:\/\/www.munich-business-school.de\/insights\/en\/category\/contribution-type\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"MBS News\",\"item\":\"https:\/\/www.munich-business-school.de\/insights\/en\/category\/contribution-type\/mbs-news-en\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Igniting the Entrepreneurial Spirit at MBS: Introducing the Startup First Aider Initiative\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#website\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/\",\"name\":\"Munich Business School Insights\",\"description\":\"Der Hochschulblog der Munich Business School: News zu Studium, Forschung, Lehre und Wirtschaft\",\"publisher\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.munich-business-school.de\/insights\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#organization\",\"name\":\"Munich Business School\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/02\/b_MBS.png\",\"contentUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/02\/b_MBS.png\",\"width\":567,\"height\":288,\"caption\":\"Munich Business School\"},\"image\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Munich.Business.School\/\",\"https:\/\/x.com\/MunichBSchool\",\"https:\/\/www.instagram.com\/munichbschool\/\",\"https:\/\/www.linkedin.com\/school\/388042\/\",\"https:\/\/www.youtube.com\/MunichBSchool\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/69bdbdb2c808a1956492af2820a2a820\",\"name\":\"MBS\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/image\/56172a01f644aa552b30b1fc7036db83\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2024\/11\/cropped-MBS-Munich-Business-School-Icon-96x96.png\",\"contentUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2024\/11\/cropped-MBS-Munich-Business-School-Icon-96x96.png\",\"caption\":\"MBS\"},\"url\":\"https:\/\/www.munich-business-school.de\/insights\/author\/mbs\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Igniting the Entrepreneurial Spirit: Startup First Aider Initiative","description":"This initiative invites faculty and professional staff to become the first point of contact for aspiring entrepreneurs in the MBS community.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.munich-business-school.de\/insights\/en\/2024\/igniting-the-entrepreneurial-spirit-at-mbs-introducing-the-startup-first-aider-initiative\/","og_locale":"de_DE","og_type":"article","og_title":"Igniting the Entrepreneurial Spirit: Startup First Aider Initiative","og_description":"This initiative invites faculty and professional staff to become the first point of contact for aspiring entrepreneurs in the MBS community.","og_url":"https:\/\/www.munich-business-school.de\/insights\/en\/2024\/igniting-the-entrepreneurial-spirit-at-mbs-introducing-the-startup-first-aider-initiative\/","og_site_name":"Munich Business School Insights","article_publisher":"https:\/\/www.facebook.com\/Munich.Business.School\/","article_published_time":"2024-12-16T15:00:00+00:00","og_image":[{"width":1400,"height":1000,"url":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2024\/12\/Startup-First-Aider-Initiative.jpg","type":"image\/jpeg"}],"author":"MBS","twitter_card":"summary_large_image","twitter_creator":"@MunichBSchool","twitter_site":"@MunichBSchool","twitter_misc":{"Verfasst von":"MBS","Gesch\u00e4tzte Lesezeit":"2\u00a0Minuten","Written by":"MBS"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2024\/igniting-the-entrepreneurial-spirit-at-mbs-introducing-the-startup-first-aider-initiative\/#article","isPartOf":{"@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2024\/igniting-the-entrepreneurial-spirit-at-mbs-introducing-the-startup-first-aider-initiative\/"},"author":{"name":"MBS","@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/69bdbdb2c808a1956492af2820a2a820"},"headline":"Igniting the Entrepreneurial Spirit at MBS: Introducing the Startup First Aider Initiative","datePublished":"2024-12-16T15:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2024\/igniting-the-entrepreneurial-spirit-at-mbs-introducing-the-startup-first-aider-initiative\/"},"wordCount":169,"publisher":{"@id":"https:\/\/www.munich-business-school.de\/insights\/#organization"},"image":{"@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2024\/igniting-the-entrepreneurial-spirit-at-mbs-introducing-the-startup-first-aider-initiative\/#primaryimage"},"thumbnailUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2024\/12\/Startup-First-Aider-Initiative.jpg","keywords":["Career","Commitment","Entrepreneurship","Initiative","Innovation","Start-up"],"articleSection":["Homepage EN","MBS","MBS Campus &amp; Community","MBS News","News","Research"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2024\/igniting-the-entrepreneurial-spirit-at-mbs-introducing-the-startup-first-aider-initiative\/","url":"https:\/\/www.munich-business-school.de\/insights\/en\/2024\/igniting-the-entrepreneurial-spirit-at-mbs-introducing-the-startup-first-aider-initiative\/","name":"Igniting the Entrepreneurial Spirit: Startup First Aider Initiative","isPartOf":{"@id":"https:\/\/www.munich-business-school.de\/insights\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2024\/igniting-the-entrepreneurial-spirit-at-mbs-introducing-the-startup-first-aider-initiative\/#primaryimage"},"image":{"@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2024\/igniting-the-entrepreneurial-spirit-at-mbs-introducing-the-startup-first-aider-initiative\/#primaryimage"},"thumbnailUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2024\/12\/Startup-First-Aider-Initiative.jpg","datePublished":"2024-12-16T15:00:00+00:00","description":"This initiative invites faculty and professional staff to become the first point of contact for aspiring entrepreneurs in the MBS community.","breadcrumb":{"@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2024\/igniting-the-entrepreneurial-spirit-at-mbs-introducing-the-startup-first-aider-initiative\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.munich-business-school.de\/insights\/en\/2024\/igniting-the-entrepreneurial-spirit-at-mbs-introducing-the-startup-first-aider-initiative\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2024\/igniting-the-entrepreneurial-spirit-at-mbs-introducing-the-startup-first-aider-initiative\/#primaryimage","url":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2024\/12\/Startup-First-Aider-Initiative.jpg","contentUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2024\/12\/Startup-First-Aider-Initiative.jpg","width":1400,"height":1000},{"@type":"BreadcrumbList","@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2024\/igniting-the-entrepreneurial-spirit-at-mbs-introducing-the-startup-first-aider-initiative\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.munich-business-school.de\/insights\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Contribution Type","item":"https:\/\/www.munich-business-school.de\/insights\/en\/category\/contribution-type\/"},{"@type":"ListItem","position":3,"name":"MBS News","item":"https:\/\/www.munich-business-school.de\/insights\/en\/category\/contribution-type\/mbs-news-en\/"},{"@type":"ListItem","position":4,"name":"Igniting the Entrepreneurial Spirit at MBS: Introducing the Startup First Aider Initiative"}]},{"@type":"WebSite","@id":"https:\/\/www.munich-business-school.de\/insights\/#website","url":"https:\/\/www.munich-business-school.de\/insights\/","name":"Munich Business School Insights","description":"Der Hochschulblog der Munich Business School: News zu Studium, Forschung, Lehre und Wirtschaft","publisher":{"@id":"https:\/\/www.munich-business-school.de\/insights\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.munich-business-school.de\/insights\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.munich-business-school.de\/insights\/#organization","name":"Munich Business School","url":"https:\/\/www.munich-business-school.de\/insights\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/logo\/image\/","url":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/02\/b_MBS.png","contentUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/02\/b_MBS.png","width":567,"height":288,"caption":"Munich Business School"},"image":{"@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Munich.Business.School\/","https:\/\/x.com\/MunichBSchool","https:\/\/www.instagram.com\/munichbschool\/","https:\/\/www.linkedin.com\/school\/388042\/","https:\/\/www.youtube.com\/MunichBSchool"]},{"@type":"Person","@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/69bdbdb2c808a1956492af2820a2a820","name":"MBS","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/image\/56172a01f644aa552b30b1fc7036db83","url":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2024\/11\/cropped-MBS-Munich-Business-School-Icon-96x96.png","contentUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2024\/11\/cropped-MBS-Munich-Business-School-Icon-96x96.png","caption":"MBS"},"url":"https:\/\/www.munich-business-school.de\/insights\/author\/mbs\/"}]}},"_links":{"self":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts\/26214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/comments?post=26214"}],"version-history":[{"count":1,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts\/26214\/revisions"}],"predecessor-version":[{"id":26217,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts\/26214\/revisions\/26217"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/media\/26211"}],"wp:attachment":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/media?parent=26214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/categories?post=26214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/tags?post=26214"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/coauthors?post=26214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}