{"id":2660,"date":"2014-11-18T18:48:17","date_gmt":"2014-11-18T17:48:17","guid":{"rendered":"http:\/\/services-campus.de\/mbs_blog\/?p=2660"},"modified":"2020-10-30T11:08:05","modified_gmt":"2020-10-30T10:08:05","slug":"quo-vadis-mittelstand-amcham-germany-veranstaltung-an-der-mbs","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/2014\/quo-vadis-mittelstand-amcham-germany-veranstaltung-an-der-mbs\/","title":{"rendered":"Courage News: Quo vadis Mittelstand? AmCham Germany-Veranstaltung an der MBS"},"content":{"rendered":"<p><strong>Als neues Mitglied der American Chamber of Commerce in Germany e.V. (AmCham Germany) pr\u00e4sentierte die Munich Business School am Dienstag, den 18.11.2014, erstmals ein Event aus der AmCham-Veranstaltungsreihe \u201eBusiness After Hours\u201c. In einem unterhaltsamen und intensiven Vortrag bot Prof. Dr. Marc-Michael Bergfeld spannende Einblicke zum Thema \u201eQuo vadis Mittelstand? Die Zukunft deutscher Familienunternehmen im globalen Kontext\u201c.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2665\" src=\"http:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/02\/IMG_5991.jpg\" alt=\"AmCham Vortrag\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/02\/IMG_5991.jpg 1024w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/02\/IMG_5991-300x200.jpg 300w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/02\/IMG_5991-600x400.jpg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Vor interessierten AmCham-Mitgliedern er\u00f6ffneten Andreas W\u00fcrtenberger, Bavaria Regional Commitee Co-Chair des Munich Chapter der AmCham, und Dr. Nadine Westphal, Kanzlerin der Munich Business School, die Veranstaltung am Dienstagabend in einem bis auf den letzten Platz besetzten Auditorium. W\u00e4hrend Dr. Westphal die zahlreichen G\u00e4ste im Namen der MBS als neues AmCham-Mitglied besonders herzlich begr\u00fc\u00dfte, wies W\u00fcrtenberger mit einem Schmunzeln darauf hin, dass es bei dem einen oder anderen Zuh\u00f6rer im Audimax der Hochschule ja schon eine Weile her sei, seit diese die Schulbank gedr\u00fcckt h\u00e4tten und diese\u00a0sich dementsprechend besonders auf einen spannenden und informativen Abend freuten.<\/p>\n<p>Und sie wurden nicht entt\u00e4uscht: Keynote-Sprecher Prof. Dr. Marc-Michael Bergfeld pr\u00e4sentierte den anwesenden Mitgliedern in einem hochinteressanten und dynamischen Vortrag einen kurzen Abriss \u00fcber die Situation der Familienunternehmen im deutschen Mittelstand und deren Zukunftsaussichten vor dem Hintergrund globaler Entwicklungen. Bergfeld, seines Zeichens Studiengangsleiter f\u00fcr das Executive MBA-Programm General Management+ und Dozent f\u00fcr den Studienschwerpunkt International Family Firms an der MBS, stellte die aufkommenden Herausforderungen an die deutschen Familienunternehmen dar: Flexibilit\u00e4t und Anpassungsf\u00e4higkeit an neue M\u00e4rkte und neue Gesch\u00e4ftsmodelle werden zu entscheidenden Erfolgsfaktoren werden:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2664\" src=\"http:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/02\/IMG_6026.jpg\" alt=\"AmCham Vortrag\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/02\/IMG_6026.jpg 1024w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/02\/IMG_6026-300x200.jpg 300w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/02\/IMG_6026-600x400.jpg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>\u201eUnsere Mittelst\u00e4ndler m\u00fcssen sich so schnell wie m\u00f6glich an die neuen globalen Gegebenheiten anpassen\u201c, so die durchaus provokativ gemeinte Kernaussage des MBS Professors. &#8222;Die Tatsache, dass unsere hochwertigen Produkte und Systeme in der Vergangenheit erfolgreich funktioniert haben und uns weltweit bekannt gemacht haben, hei\u00dft nicht, dass das auf dem Weltmarkt mit neu entstehenden Wettbewerbern und sich rasch \u00e4ndernden Rahmenbedingungen zuk\u00fcnftig reichen wird. Schlankere Prozesse, tiefere Empathie zu Emerging Markets und die Entwicklung einfacherer, neuer Dienstleistungsangebote sind ein Muss, um beispielsweise in Asien, Lateinamerika oder auch den USA weiter bestehen zu k\u00f6nnen. Manchmal denken wir zu kompliziert, engstirnig und hochm\u00fctig. Das muss sich \u00e4ndern.&#8220;<\/p>\n<p>Beim anschlie\u00dfenden Get Together im Study Center wurden diese und weitere Thesen zwischen den Teilnehmern angeregt diskutiert und gemeinsam auf diese gelungene Premiere einer AmCham-Veranstaltung an der MBS angesto\u00dfen.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Als neues Mitglied der American Chamber of Commerce in Germany e.V. (AmCham Germany) pr\u00e4sentierte die Munich Business School am Dienstag, den 18.11.2014, erstmals ein Event aus der AmCham-Veranstaltungsreihe \u201eBusiness After Hours\u201c. In einem unterhaltsamen und <a class=\"mh-excerpt-more\" href=\"https:\/\/www.munich-business-school.de\/insights\/2014\/quo-vadis-mittelstand-amcham-germany-veranstaltung-an-der-mbs\/\" title=\"Courage News: Quo vadis Mittelstand? AmCham Germany-Veranstaltung an der MBS\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":26,"featured_media":2666,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10430,10432],"tags":[2813,2815,275,2823,421],"coauthors":[685],"class_list":["post-2660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archiv","category-archive","tag-amcham","tag-american-chamber-of-commerce","tag-familienunternehmen","tag-kmu","tag-mittelstand-de"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Courage News: Quo vadis Mittelstand? 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