{"id":2673,"date":"2014-11-11T19:03:41","date_gmt":"2014-11-11T18:03:41","guid":{"rendered":"http:\/\/services-campus.de\/mbs_blog\/?p=2673"},"modified":"2016-02-13T19:02:04","modified_gmt":"2016-02-13T18:02:04","slug":"14-munchner-wissenschaftstage-internet-und-e-commerce-in-china","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/2014\/14-munchner-wissenschaftstage-internet-und-e-commerce-in-china\/","title":{"rendered":"14. M\u00fcnchner Wissenschaftstage \u2013 Internet und E-Commerce in China"},"content":{"rendered":"

Im Rahmen der 14. M\u00fcnchner Wissenschaftstage unter dem Motto \u201eDigitale Welten\u201c lud Prof. Dr. Christian Schmidkonz Interessenten zu seinem Vortrag \u201eInternet und E-Commerce in China\u201c an die Munich Business School ein.<\/strong><\/p>\n

Der Studiengangsleiter Master International Business an der MBS begann seine Ausf\u00fchrungen mit der Vorstellung des \u201eSingle\u2018s Day\u201c in China, einem Tag f\u00fcr Alleinstehende, der am 11. November gefeiert wird. Er gibt allen Singles in China Anlass sich selbst etwas zu g\u00f6nnen und ist inzwischen zum gr\u00f6\u00dften Onlineshopping-Tag der Welt geworden. Die Tatsache, dass China ein gro\u00dfer E-Commerce Markt ist, ist an sich nichts Neues. Wie genau jedoch das Internet in China funktioniert und genutzt wird, erl\u00e4uterte Prof. Schmidkonz anhand von ausf\u00fchrlichen und zahlreichen Beispielen.<\/p>\n

Nicht nur das Land sondern auch das \u201echinesische Internet\u201c ist gigantisch gro\u00df. Mit rund 640 Millionen Zug\u00e4ngen hat es die meisten Nutzer auf der Welt und das mit steigender Tendenz. Zunehmend verwenden Chinesen mobile Endger\u00e4te wie Smartphones und Tablets, um das Internet zu nutzen. Doch einen unbeschr\u00e4nkt freien Zugang haben sie nicht: Die Regierung ist sehr aktiv im sogenannten \u201eSmart Censorship\u201c und ruft auch zur Selbstzensur auf. Am deutlichsten ist die Zensur wahrscheinlich in den Social Media-Kan\u00e4len zu sp\u00fcren. Zun\u00e4chst gibt es in China kein Facebook oder Twitter, stattdessen aber u. a. Sina Weibo, den gr\u00f6\u00dften chinesischen Mikroblogging-Dienst. Au\u00dferdem werden bestimmte Worte blockiert und Inhalte \u00fcberwacht. \u201eNichtsdestotrotz wissen Chinesen sehr gut mit diesen Bedingungen umzugehen und das Internet zu nutzen bzw. zu steuern,\u201c so Prof. Schmidkonz.<\/p>\n

Im zweiten Teil des Vortrags erl\u00e4uterte er erstaunliche Fakten \u00fcber E-Commerce in China. Im Jahr 2013 hat der elektronische Handel in China den der Vereinigten Staaten \u00fcberholt und ist damit der gr\u00f6\u00dfte E-Commerce Markt der Welt. 6,3 Prozent aller Eink\u00e4ufe in China werden heutzutage im Internet get\u00e4tigt. In Deutschland sind es gerade mal 5 Prozent. Sogar Autos sind \u00fcber Online Shopping Malls zu kaufen.<\/p>\n

Den Einblick in das chinesische Internet beendete Prof. Schmidkonz mit der Vorstellung westlicher Unternehmen, die Webportale oder Apps f\u00fcr chinesische Konsumenten entworfen haben und mit dieser Gesch\u00e4ftsstrategie erfolgreich sind. Im Anschluss an den Vortrag wurden von den Teilnehmern zahlreiche Fragen gestellt und diverse Themen diskutiert.<\/p>\n","protected":false},"excerpt":{"rendered":"

Im Rahmen der 14. M\u00fcnchner Wissenschaftstage unter dem Motto \u201eDigitale Welten\u201c lud Prof. Dr. Christian Schmidkonz Interessenten zu seinem Vortrag \u201eInternet und E-Commerce in China\u201c an die Munich Business School ein. Der Studiengangsleiter Master International […]<\/a><\/p>\n<\/div>","protected":false},"author":26,"featured_media":2675,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10430,10432],"tags":[199,243],"coauthors":[685],"class_list":["post-2673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archiv","category-archive","tag-china-de","tag-e-commerce-de"],"yoast_head":"\nBlog Munich Business School<\/title>\n<meta name=\"description\" content=\"Blog Munich Business School\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.munich-business-school.de\/insights\/2014\/14-munchner-wissenschaftstage-internet-und-e-commerce-in-china\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog Munich Business School\" \/>\n<meta property=\"og:description\" content=\"Blog Munich Business School\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.munich-business-school.de\/insights\/2014\/14-munchner-wissenschaftstage-internet-und-e-commerce-in-china\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Business School Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Munich.Business.School\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-11-11T18:03:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-02-13T18:02:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2015\/11\/SAM_2483.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"496\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"MBS\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MunichBSchool\" \/>\n<meta name=\"twitter:site\" content=\"@MunichBSchool\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"MBS\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"MBS\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2014\/14-munchner-wissenschaftstage-internet-und-e-commerce-in-china\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2014\/14-munchner-wissenschaftstage-internet-und-e-commerce-in-china\/\"},\"author\":{\"name\":\"MBS\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/69bdbdb2c808a1956492af2820a2a820\"},\"headline\":\"14. 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