{"id":2752,"date":"2014-10-29T18:10:55","date_gmt":"2014-10-29T17:10:55","guid":{"rendered":"http:\/\/services-campus.de\/mbs_blog\/?p=2752"},"modified":"2016-02-14T18:10:45","modified_gmt":"2016-02-14T17:10:45","slug":"gastvortrag-zum-thema-automotive-marketing-facebook","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/2014\/gastvortrag-zum-thema-automotive-marketing-facebook\/","title":{"rendered":"Gastvortrag zum Thema \u201eAutomotive Marketing &#038; Facebook\u201c"},"content":{"rendered":"<p><strong>Christoph Stadeler, Vertical Auto Lead EMEA bei Facebook, hielt am 29. Oktober 2014 einen Gastvortrag an der Munich Business School zum Thema \u201eAutomotive Marketing &amp; Facebook\u201c. Er sprach dabei im Besonderen \u00fcber die Ver\u00e4nderungen von Facebook und deren Bedeutung f\u00fcr die Automobilindustrie. Stadeler ist bei Facebook f\u00fcr den Bereich Automotive in der Region EMEA verantwortlich und leitet Facebooks weltweite Zusammenarbeit mit den f\u00fchrenden Automobilherstellern. Facebook, das erst vor 10 Jahren gegr\u00fcndet wurde, bietet mit seinen 1,32 Milliarden Mitgliedern vielz\u00e4hlige M\u00f6glichkeiten f\u00fcr das Marketing der Automobilhersteller.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2754 alignleft\" src=\"http:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/02\/Facebook-2-300x200.jpg\" alt=\"Facebook 2\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/02\/Facebook-2-300x200.jpg 300w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/02\/Facebook-2-1024x683.jpg 1024w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/02\/Facebook-2-600x400.jpg 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Gebannt folgten die Zuh\u00f6rer den Vortrag \u00fcber die digitale Revolution im Auto und die zuk\u00fcnftigen Kooperationsm\u00f6glichkeiten von Autobauern und Internetfirmen. Connectivity war das zentrale Stichwort des Vortrags: Die Welt ist mobil und die Bedeutung der mobilen Ger\u00e4te steigt stetig. Sie ver\u00e4ndern den Alltag von uns allen. Dies zeigt auch der rapide steigende Video-Konsum auf mobilen Endger\u00e4ten. Auf Facebook gibt es z.B. jeden Tag eine Milliarde Views.<\/p>\n<p>Stadeler hilft seinen Gesch\u00e4ftskunden zu verstehen, dass viele neue Autok\u00e4ufer auf Facebook zu finden sind. Eine gezielte Ansprache der User ist f\u00fcr die Automobilunternehmen essentiell \u2013 anhand von Fallbeispielen zeigte er, welche M\u00f6glichkeiten Facebook hierbei bietet.<\/p>\n<p>Weiterhin betonte er, dass von der Markteinf\u00fchrung eines neuen Fahrzeuges \u00fcber die Generierung der Kundenkontakte bis zum Aufbau der Kundenbindung Facebook als wertvolles Hilfsmittel eingesetzt und f\u00fcr pers\u00f6nliches und relevantes Marketing genutzt werden kann. Neben den Analysen und Fakten erl\u00e4uterte Stadeler auch die \u00c4nderungen der Betrachtung von Kunden als Nutzer. Die Veranstaltung endete mit einer ausgiebigen Frage- und Antwortrunde mit Studenten der Munich Business School.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Christoph Stadeler, Vertical Auto Lead EMEA bei Facebook, hielt am 29. Oktober 2014 einen Gastvortrag an der Munich Business School zum Thema \u201eAutomotive Marketing &amp; Facebook\u201c. Er sprach dabei im Besonderen \u00fcber die Ver\u00e4nderungen von <a class=\"mh-excerpt-more\" href=\"https:\/\/www.munich-business-school.de\/insights\/2014\/gastvortrag-zum-thema-automotive-marketing-facebook\/\" title=\"Gastvortrag zum Thema \u201eAutomotive Marketing &#038; Facebook\u201c\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":26,"featured_media":2753,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10430,10432],"tags":[140,268,394,2867,2869],"coauthors":[685],"class_list":["post-2752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archiv","category-archive","tag-automobilindustrie","tag-facebook","tag-marketing","tag-online-marketing-de","tag-social-media-marketing-de"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blog Munich Business School<\/title>\n<meta name=\"description\" content=\"Blog Munich Business School\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.munich-business-school.de\/insights\/2014\/gastvortrag-zum-thema-automotive-marketing-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog Munich Business School\" \/>\n<meta property=\"og:description\" content=\"Blog Munich Business School\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.munich-business-school.de\/insights\/2014\/gastvortrag-zum-thema-automotive-marketing-facebook\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Business School Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Munich.Business.School\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-10-29T17:10:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-02-14T17:10:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/02\/Facebook-1-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"MBS\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MunichBSchool\" \/>\n<meta name=\"twitter:site\" content=\"@MunichBSchool\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"MBS\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"MBS\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2014\/gastvortrag-zum-thema-automotive-marketing-facebook\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2014\/gastvortrag-zum-thema-automotive-marketing-facebook\/\"},\"author\":{\"name\":\"MBS\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/69bdbdb2c808a1956492af2820a2a820\"},\"headline\":\"Gastvortrag zum Thema \u201eAutomotive Marketing &#038; Facebook\u201c\",\"datePublished\":\"2014-10-29T17:10:55+00:00\",\"dateModified\":\"2016-02-14T17:10:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2014\/gastvortrag-zum-thema-automotive-marketing-facebook\/\"},\"wordCount\":276,\"publisher\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2014\/gastvortrag-zum-thema-automotive-marketing-facebook\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/02\/Facebook-1.jpg\",\"keywords\":[\"Automobilindustrie\",\"Facebook\",\"Marketing\",\"Online Marketing\",\"Social Media Marketing\"],\"articleSection\":[\"Archiv\",\"Archive\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2014\/gastvortrag-zum-thema-automotive-marketing-facebook\/\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/2014\/gastvortrag-zum-thema-automotive-marketing-facebook\/\",\"name\":\"Blog Munich Business School\",\"isPartOf\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2014\/gastvortrag-zum-thema-automotive-marketing-facebook\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2014\/gastvortrag-zum-thema-automotive-marketing-facebook\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/02\/Facebook-1.jpg\",\"datePublished\":\"2014-10-29T17:10:55+00:00\",\"dateModified\":\"2016-02-14T17:10:45+00:00\",\"description\":\"Blog Munich Business School\",\"breadcrumb\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2014\/gastvortrag-zum-thema-automotive-marketing-facebook\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.munich-business-school.de\/insights\/2014\/gastvortrag-zum-thema-automotive-marketing-facebook\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2014\/gastvortrag-zum-thema-automotive-marketing-facebook\/#primaryimage\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/02\/Facebook-1.jpg\",\"contentUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/02\/Facebook-1.jpg\",\"width\":4272,\"height\":2848},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2014\/gastvortrag-zum-thema-automotive-marketing-facebook\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.munich-business-school.de\/insights\/en\/home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Archiv\",\"item\":\"https:\/\/www.munich-business-school.de\/insights\/category\/archiv\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Gastvortrag zum Thema \u201eAutomotive Marketing &#038; Facebook\u201c\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#website\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/\",\"name\":\"Munich Business School Insights\",\"description\":\"Der Hochschulblog der Munich Business School: News zu Studium, Forschung, Lehre und Wirtschaft\",\"publisher\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.munich-business-school.de\/insights\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#organization\",\"name\":\"Munich Business School\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/02\/b_MBS.png\",\"contentUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/02\/b_MBS.png\",\"width\":567,\"height\":288,\"caption\":\"Munich Business School\"},\"image\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Munich.Business.School\/\",\"https:\/\/x.com\/MunichBSchool\",\"https:\/\/www.instagram.com\/munichbschool\/\",\"https:\/\/www.linkedin.com\/school\/388042\/\",\"https:\/\/www.youtube.com\/MunichBSchool\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/69bdbdb2c808a1956492af2820a2a820\",\"name\":\"MBS\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/image\/56172a01f644aa552b30b1fc7036db83\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2024\/11\/cropped-MBS-Munich-Business-School-Icon-96x96.png\",\"contentUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2024\/11\/cropped-MBS-Munich-Business-School-Icon-96x96.png\",\"caption\":\"MBS\"},\"url\":\"https:\/\/www.munich-business-school.de\/insights\/author\/mbs\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Blog Munich Business School","description":"Blog Munich Business School","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.munich-business-school.de\/insights\/2014\/gastvortrag-zum-thema-automotive-marketing-facebook\/","og_locale":"de_DE","og_type":"article","og_title":"Blog Munich Business School","og_description":"Blog Munich Business School","og_url":"https:\/\/www.munich-business-school.de\/insights\/2014\/gastvortrag-zum-thema-automotive-marketing-facebook\/","og_site_name":"Munich Business School Insights","article_publisher":"https:\/\/www.facebook.com\/Munich.Business.School\/","article_published_time":"2014-10-29T17:10:55+00:00","article_modified_time":"2016-02-14T17:10:45+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/02\/Facebook-1-1024x683.jpg","type":"image\/jpeg"}],"author":"MBS","twitter_card":"summary_large_image","twitter_creator":"@MunichBSchool","twitter_site":"@MunichBSchool","twitter_misc":{"Verfasst von":"MBS","Gesch\u00e4tzte Lesezeit":"1\u00a0Minute","Written by":"MBS"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.munich-business-school.de\/insights\/2014\/gastvortrag-zum-thema-automotive-marketing-facebook\/#article","isPartOf":{"@id":"https:\/\/www.munich-business-school.de\/insights\/2014\/gastvortrag-zum-thema-automotive-marketing-facebook\/"},"author":{"name":"MBS","@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/69bdbdb2c808a1956492af2820a2a820"},"headline":"Gastvortrag zum Thema \u201eAutomotive Marketing &#038; Facebook\u201c","datePublished":"2014-10-29T17:10:55+00:00","dateModified":"2016-02-14T17:10:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.munich-business-school.de\/insights\/2014\/gastvortrag-zum-thema-automotive-marketing-facebook\/"},"wordCount":276,"publisher":{"@id":"https:\/\/www.munich-business-school.de\/insights\/#organization"},"image":{"@id":"https:\/\/www.munich-business-school.de\/insights\/2014\/gastvortrag-zum-thema-automotive-marketing-facebook\/#primaryimage"},"thumbnailUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/02\/Facebook-1.jpg","keywords":["Automobilindustrie","Facebook","Marketing","Online Marketing","Social Media Marketing"],"articleSection":["Archiv","Archive"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/www.munich-business-school.de\/insights\/2014\/gastvortrag-zum-thema-automotive-marketing-facebook\/","url":"https:\/\/www.munich-business-school.de\/insights\/2014\/gastvortrag-zum-thema-automotive-marketing-facebook\/","name":"Blog Munich Business School","isPartOf":{"@id":"https:\/\/www.munich-business-school.de\/insights\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.munich-business-school.de\/insights\/2014\/gastvortrag-zum-thema-automotive-marketing-facebook\/#primaryimage"},"image":{"@id":"https:\/\/www.munich-business-school.de\/insights\/2014\/gastvortrag-zum-thema-automotive-marketing-facebook\/#primaryimage"},"thumbnailUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/02\/Facebook-1.jpg","datePublished":"2014-10-29T17:10:55+00:00","dateModified":"2016-02-14T17:10:45+00:00","description":"Blog Munich Business School","breadcrumb":{"@id":"https:\/\/www.munich-business-school.de\/insights\/2014\/gastvortrag-zum-thema-automotive-marketing-facebook\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.munich-business-school.de\/insights\/2014\/gastvortrag-zum-thema-automotive-marketing-facebook\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.munich-business-school.de\/insights\/2014\/gastvortrag-zum-thema-automotive-marketing-facebook\/#primaryimage","url":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/02\/Facebook-1.jpg","contentUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/02\/Facebook-1.jpg","width":4272,"height":2848},{"@type":"BreadcrumbList","@id":"https:\/\/www.munich-business-school.de\/insights\/2014\/gastvortrag-zum-thema-automotive-marketing-facebook\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.munich-business-school.de\/insights\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Archiv","item":"https:\/\/www.munich-business-school.de\/insights\/category\/archiv\/"},{"@type":"ListItem","position":3,"name":"Gastvortrag zum Thema \u201eAutomotive Marketing &#038; Facebook\u201c"}]},{"@type":"WebSite","@id":"https:\/\/www.munich-business-school.de\/insights\/#website","url":"https:\/\/www.munich-business-school.de\/insights\/","name":"Munich Business School Insights","description":"Der Hochschulblog der Munich Business School: News zu Studium, Forschung, Lehre und Wirtschaft","publisher":{"@id":"https:\/\/www.munich-business-school.de\/insights\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.munich-business-school.de\/insights\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.munich-business-school.de\/insights\/#organization","name":"Munich Business School","url":"https:\/\/www.munich-business-school.de\/insights\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/logo\/image\/","url":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/02\/b_MBS.png","contentUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/02\/b_MBS.png","width":567,"height":288,"caption":"Munich Business School"},"image":{"@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Munich.Business.School\/","https:\/\/x.com\/MunichBSchool","https:\/\/www.instagram.com\/munichbschool\/","https:\/\/www.linkedin.com\/school\/388042\/","https:\/\/www.youtube.com\/MunichBSchool"]},{"@type":"Person","@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/69bdbdb2c808a1956492af2820a2a820","name":"MBS","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/image\/56172a01f644aa552b30b1fc7036db83","url":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2024\/11\/cropped-MBS-Munich-Business-School-Icon-96x96.png","contentUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2024\/11\/cropped-MBS-Munich-Business-School-Icon-96x96.png","caption":"MBS"},"url":"https:\/\/www.munich-business-school.de\/insights\/author\/mbs\/"}]}},"_links":{"self":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts\/2752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/comments?post=2752"}],"version-history":[{"count":1,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts\/2752\/revisions"}],"predecessor-version":[{"id":2755,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts\/2752\/revisions\/2755"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/media\/2753"}],"wp:attachment":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/media?parent=2752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/categories?post=2752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/tags?post=2752"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/coauthors?post=2752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}