{"id":2767,"date":"2014-10-22T18:49:20","date_gmt":"2014-10-22T16:49:20","guid":{"rendered":"http:\/\/services-campus.de\/mbs_blog\/?p=2767"},"modified":"2016-02-14T18:47:12","modified_gmt":"2016-02-14T17:47:12","slug":"audi-dialog-mit-thomas-rottgermann-vfl-wolfsburg","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/2014\/audi-dialog-mit-thomas-rottgermann-vfl-wolfsburg\/","title":{"rendered":"Audi Dialog mit Thomas R\u00f6ttgermann (VFL Wolfsburg)"},"content":{"rendered":"

Unter dem Motto \u201eManager im Profi-Fu\u00dfball: Beruf, Berufung oder Begabung?\u201c hatte Gastgeber Prof. Dr. Dr. h.c. Josef Hackforth im Rahmen der Reihe \u201eAudi Dialog\u201c den Gesch\u00e4ftsf\u00fchrer des VfL Wolfsburg, Thomas R\u00f6ttgermann, als Diskussionspartner an das Audi Institut f\u00fcr Sportkommunikation an die Munich Business School eingeladen.<\/strong><\/p>\n

Der geb\u00fcrtige Westfale studierte an der Universit\u00e4t M\u00fcnster Publizistik, Soziologie und Politikwissenschaften. R\u00f6ttgermann durchlief verschiedene berufliche Stationen beim SC Preu\u00dfen M\u00fcnster, bei Borussia M\u00f6nchengladbach, bei der Sportrechte Agentur SPORTFIVE GmbH, bevor er im M\u00e4rz 2010 nach Wolfsburg kam. In seiner Funktion als Gesch\u00e4ftsf\u00fchrer befasst er sich mit vielen unterschiedlichen Aufgaben- und Gesch\u00e4ftsfeldern, welche von Fernsehrechten und Frauenfu\u00dfball, \u00fcber Sponsoring bis hin zu Social Responsibility Aktivit\u00e4ten reichen.<\/p>\n

Was den Alltag im Fu\u00dfball betrifft, sieht R\u00f6ttgermann eine sehr starke Ann\u00e4herung an den Alltag eines Unternehmens. \u201cFr\u00fcher lag die Konzentration auf dem Kerngesch\u00e4ft Fu\u00dfball. Heute hat ein Verein ganz andere Aufgaben und muss sich ganz anderen Themen widmen\u201c. Sei es die Wahrnehmung der gesellschaftlichen Verantwortung je nach Region, sei es die Entwicklung eines Markenprofils f\u00fcr den Verein \u2013 dar\u00fcber hat fr\u00fcher kein Mensch nachgedacht.<\/p>\n

In seinem Arbeitsalltag versucht Thomas R\u00f6ttgermann ganz gezielt strategisch voranzugehen und die gesamte Arbeit des Vereins systematischer zu gestalten.\u00a0Eine sehr wichtige Grundlage dabei ist, die Werte des Vereins zu verstehen, und zu wissen, wie man sich zu ihnen verhalten soll. Die DNA eines Vereins einfach so\u00a0 ver\u00e4ndern zu wollen, weil sie einem nicht gef\u00e4llt, sei unm\u00f6glich. \u201eDie wenigsten verstehen, dass man auch zu diesem Bild stehen muss, auch wenn es polarisiert und nicht nur positive Facetten hat. Wir in Wolfsburg sind eben anders, und wir agieren auch anders. Das ist gut so und dazu stehen wir.\u201c<\/p>\n

100 G\u00e4ste beim Audi Dialog erlebten einen entspannten und offenen Thomas R\u00f6ttgermann, der einen interessanten Einblick in die vielseitigen Aufgaben seines Alltags als Gesch\u00e4ftsf\u00fchrers gab. Im Gespr\u00e4ch mit Prof. Dr. Dr. Josef Hackforth und der anschlie\u00dfenden Fragerunde wurden weitere Themen \u2013 wie zum Beispiel die Zukunft des Sponsorings von Sportveranstaltungen oder die Vermarktungspotentiale im chinesischen Markt\u2013 diskutiert.<\/p>\n","protected":false},"excerpt":{"rendered":"

Unter dem Motto \u201eManager im Profi-Fu\u00dfball: Beruf, Berufung oder Begabung?\u201c hatte Gastgeber Prof. Dr. Dr. h.c. Josef Hackforth im Rahmen der Reihe \u201eAudi Dialog\u201c den Gesch\u00e4ftsf\u00fchrer des VfL Wolfsburg, Thomas R\u00f6ttgermann, als Diskussionspartner an das […]<\/a><\/p>\n<\/div>","protected":false},"author":26,"featured_media":2769,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10430,10432],"tags":[130,133,183,544,548,2882,2880],"coauthors":[685],"class_list":["post-2767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archiv","category-archive","tag-audi-dialog-de","tag-audi-institut-fur-sportkommunikation-de","tag-bundesliga","tag-sportbusiness","tag-sportmanagement","tag-thomas-rottgermann","tag-vfl-wolfsburg"],"yoast_head":"\nBlog Munich Business School<\/title>\n<meta name=\"description\" content=\"Blog Munich Business School\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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