{"id":288,"date":"2015-11-19T05:40:55","date_gmt":"2015-11-19T04:40:55","guid":{"rendered":"http:\/\/www.munich-business-school.de\/insights\/?p=288"},"modified":"2015-11-19T05:40:55","modified_gmt":"2015-11-19T04:40:55","slug":"using-the-business-model-canvas-as-a-tool","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/en\/2015\/using-the-business-model-canvas-as-a-tool\/","title":{"rendered":"Using the Business Model Canvas as a Tool"},"content":{"rendered":"<p>Last week, the creators and developers of the tool \u201cBusiness Model Canvas\u201d, Alexander Osterwalder und Yves Pigneur, got the <a href=\"http:\/\/www.harvardbusinessmanager.de\/blogs\/elite-der-managementforschung-gekuert-a-1062096.html\">Strategy Award from the Thinkers50-Organisation<\/a>.<\/p>\n<p>Of course, the tool is also taught and applied at MBS. Here you see some impressions from this semester&#8217;s strategy course of Prof. Dr. Patricia Kraft. The students did a great job in understanding and applying the business model instrument.<\/p>\n<div id='gallery-1' class='gallery galleryid-288 gallery-columns-1 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.munich-business-school.de\/insights\/en\/2015\/using-the-business-model-canvas-as-a-tool\/img_4419-jpg\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2015\/12\/IMG_4419-1024x768.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2015\/12\/IMG_4419-1024x768.jpg 1024w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2015\/12\/IMG_4419-267x200.jpg 267w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2015\/12\/IMG_4419-600x450.jpg 600w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2015\/12\/IMG_4419-326x245.jpg 326w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2015\/12\/IMG_4419-80x60.jpg 80w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2015\/12\/IMG_4419.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.munich-business-school.de\/insights\/en\/2015\/using-the-business-model-canvas-as-a-tool\/img_4418-jpg\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2015\/12\/IMG_4418-1024x768.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2015\/12\/IMG_4418-1024x768.jpg 1024w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2015\/12\/IMG_4418-267x200.jpg 267w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2015\/12\/IMG_4418-600x450.jpg 600w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2015\/12\/IMG_4418-326x245.jpg 326w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2015\/12\/IMG_4418-80x60.jpg 80w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2015\/12\/IMG_4418.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Last week, the creators and developers of the tool \u201cBusiness Model Canvas\u201d, Alexander Osterwalder und Yves Pigneur, got the Strategy Award from the Thinkers50-Organisation. Of course, the tool is also taught and applied at MBS. <a class=\"mh-excerpt-more\" href=\"https:\/\/www.munich-business-school.de\/insights\/en\/2015\/using-the-business-model-canvas-as-a-tool\/\" title=\"Using the Business Model Canvas as a Tool\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":26,"featured_media":287,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10430,10432],"tags":[2132],"coauthors":[685,2663],"class_list":["post-288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archiv","category-archive","tag-business-model-canvas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blog Munich Business School<\/title>\n<meta name=\"description\" content=\"Blog Munich Business School\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.munich-business-school.de\/insights\/en\/2015\/using-the-business-model-canvas-as-a-tool\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog Munich Business School\" \/>\n<meta property=\"og:description\" content=\"Blog Munich Business School\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.munich-business-school.de\/insights\/en\/2015\/using-the-business-model-canvas-as-a-tool\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Business School Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Munich.Business.School\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-19T04:40:55+00:00\" \/>\n<meta property=\"og:image\" 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