{"id":28800,"date":"2026-02-06T16:00:00","date_gmt":"2026-02-06T15:00:00","guid":{"rendered":"https:\/\/www.munich-business-school.de\/insights\/?p=28800"},"modified":"2026-02-04T16:34:35","modified_gmt":"2026-02-04T15:34:35","slug":"family-business-special-milena-fritz-between-tradition-responsibility-and-new-impulses","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/en\/2026\/family-business-special-milena-fritz-between-tradition-responsibility-and-new-impulses\/","title":{"rendered":"Family Business Special: Milena Fritz \u2013 Between Tradition, Responsibility, and New Impulses"},"content":{"rendered":"\n<p><strong>How do you find your own path into the family business\u2014without being seen as just \u201cthe daughter of\u201d? In this interview, MBS alumna Milena Fritz talks about her journey from psychology to management, her role as Co-CEO, balancing family tradition with innovation, and why open conversations are the key to successful succession.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2026\/02\/1-1.jpg\" alt=\"\" class=\"wp-image-28716\" style=\"width:371px;height:auto\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2026\/02\/1-1.jpg 1080w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2026\/02\/1-1-800x1000.jpg 800w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>Name:<\/strong> Milena Fritz<br><strong>Studies at MBS:<\/strong> MBA General Management (part-time), graduated in 2025<br><strong>Current Position:<\/strong> Co-CEO of a family business together with Alexander Weigl<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Did you always plan to join the family business, or did that develop over time?<\/strong><\/h2>\n\n\n\n<p>It actually developed over time. My parents founded the company while my mother was pregnant with me. I grew up with the business\u2014it was always something like a second home. Still, I first chose to follow my own path and studied psychology because for a long time I wanted to keep my options open as to whether I would work in a therapeutic or a business-related field.<\/p>\n\n\n\n<p>Only through various internships in companies and clinics did it become clear that I was more drawn to the business side. After that, I worked as an HR Business Partner at a financial institution, where I gained many insights into strategy and organizational development. The final decision to join the family business came when my father retired and stepped down from his role as managing director.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>After making that decision, you chose to pursue an MBA at MBS. What aspects of the program helped you most in preparing for your role?<\/strong><\/h2>\n\n\n\n<p>My previous background was not very business-focused\u2014especially in finance, I had some catching up to do. This is exactly where MBS supported me very well. Many of the modules were highly practice-oriented, which allowed me to apply what I learned directly in the company.<\/p>\n\n\n\n<p>In general, this practical focus helped me a lot. At many universities, a lot of theory is taught, but not necessarily how to apply it in your own professional environment. At MBS, it was different. The small class sizes were also a major advantage for me, as they allowed time for exchange, discussions, and real networking.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What makes working in a family business particularly appealing to you?<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1960\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2026\/02\/SAT_Milena-Fritz0553-1400x1960.jpeg\" alt=\"\" class=\"wp-image-28728\" style=\"aspect-ratio:0.7142856866667479;width:379px;height:auto\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2026\/02\/SAT_Milena-Fritz0553-1400x1960.jpeg 1400w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2026\/02\/SAT_Milena-Fritz0553-800x1120.jpeg 800w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2026\/02\/SAT_Milena-Fritz0553-1097x1536.jpeg 1097w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2026\/02\/SAT_Milena-Fritz0553-1463x2048.jpeg 1463w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2026\/02\/SAT_Milena-Fritz0553.jpeg 1829w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n<\/div>\n\n\n<p>Above all, the flat hierarchies and short decision-making paths. Communication is everything for us. No one is just an employee number\u2014the person and their story matter. I know all our employees and also their families. At celebrations or company events, we always invite partners as well, because a stable family environment has a strong influence on motivation and performance.<\/p>\n\n\n\n<p>In addition, there\u2019s entrepreneurial flexibility: ideas can be introduced at any time and are often implemented quickly, without long decision-making processes. Another important aspect is that short-term profit maximization is not our top priority. We consciously reinvest to strengthen the company and our employees in the long term.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What challenges do you experience when working with family members, and how do you deal with them?<\/strong><\/h2>\n\n\n\n<p>Family and work naturally overlap a lot. Sometimes business topics come up even at breakfast or dinner. That\u2019s why it\u2019s important to consciously create times when you are simply family.<\/p>\n\n\n\n<p>Conflicts are part of it\u2014there are also discussions between my father and me. What matters is that we both know how to differentiate well. Once an issue is resolved, it\u2019s emotionally closed. Respect is the key value here: taking the other person\u2019s opinion seriously\u2014on both sides, between the senior and junior generation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How do you balance family tradition with new ideas and innovation?<\/strong><\/h2>\n\n\n\n<p>For me, that\u2019s not a contradiction. My father has always believed that standing still means falling behind. We continue that mindset. The phrase \u201cWe\u2019ve always done it this way\u201d doesn\u2019t exist for us.<\/p>\n\n\n\n<p>Of course, change takes time, and not everyone immediately embraces it. That\u2019s why it\u2019s important for us to involve our employees and communicate transparently.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>To what extent can you make your own decisions, and where are family structures more noticeable?<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1960\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2026\/02\/SAT_LinkedIn_05-1400x1960.jpg\" alt=\"\" class=\"wp-image-28731\" style=\"aspect-ratio:0.7142857248061151;width:359px;height:auto\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2026\/02\/SAT_LinkedIn_05-1400x1960.jpg 1400w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2026\/02\/SAT_LinkedIn_05-800x1120.jpg 800w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2026\/02\/SAT_LinkedIn_05-1097x1536.jpg 1097w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2026\/02\/SAT_LinkedIn_05-1463x2048.jpg 1463w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2026\/02\/SAT_LinkedIn_05.jpg 1786w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n<\/div>\n\n\n<p>In principle, I can make decisions freely. At the same time, I\u2019m very glad that I can still draw on my father\u2019s experience in certain areas\u2014especially technical topics. He is an important sparring partner for me.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Was there a moment when you had to redefine your role within the company?<\/strong><\/h2>\n\n\n\n<p>Yes, especially at the beginning. Some employees have known me since I was a child. I had to clearly redefine my role\u2014from the founders\u2019 daughter to managing director.<\/p>\n\n\n\n<p>It helped that roles within the company were clearly communicated. The senior generation was no longer responsible for decisions. That clarity made many things easier. Where this is not clearly defined, it can become much more difficult.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Is there a plan for future succession or transition within the family?<\/strong><\/h2>\n\n\n\n<p>Yes, the transition has already been formally arranged. On paper, everything has been handed over. At the same time, my parents are still welcome to remain active in the company for as long as they wish. We work closely and trustfully together.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What advice would you give to other MBS students who are considering joining a family business?<\/strong><\/h2>\n\n\n\n<p>First, you should be honest with yourself: Do I really want to work with my family? That\u2019s not the right choice for every person or every family.<\/p>\n\n\n\n<p>Open conversations are also extremely important\u2014about expectations on both sides. Who takes on which responsibilities and when? How much decision-making freedom is there? Which values are central? Financial topics such as salary and shares should also be discussed. That can feel uncomfortable, but it\u2019s essential.<\/p>\n\n\n\n<p>External support, for example from tax advisors or succession consultants, can also be very helpful.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"949\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2026\/02\/SAT_Stock_Werkstatt_01-1400x949.jpg\" alt=\"\" class=\"wp-image-28740\" style=\"aspect-ratio:1.4752370284219722;width:716px;height:auto\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2026\/02\/SAT_Stock_Werkstatt_01-1400x949.jpg 1400w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2026\/02\/SAT_Stock_Werkstatt_01-800x543.jpg 800w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2026\/02\/SAT_Stock_Werkstatt_01-1536x1042.jpg 1536w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2026\/02\/SAT_Stock_Werkstatt_01.jpg 1600w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n<\/div>\n\n\n<br>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Which stages of your career have been particularly influential, and what role did MBS play in that?<\/strong><\/h2>\n\n\n\n<p>I completed a bachelor\u2019s degree in psychology followed by a double-degree master\u2019s in Psychology &amp; Management as well as General Management in Munich and Scotland. After that, I pursued an MBA at MBS. Professionally, I most recently worked as an HR Business Partner at HVB\/UniCredit, with positions in Italy and England.<\/p>\n\n\n\n<p>MBS particularly helped me deepen my business knowledge in a practical way and refine my individual development path.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Was there a key insight from your studies that still influences you today?<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1067\" height=\"1600\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-01-23-at-13.40.28.jpeg\" alt=\"\" class=\"wp-image-28752\" style=\"aspect-ratio:0.6668783870127108;width:422px;height:auto\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-01-23-at-13.40.28.jpeg 1067w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-01-23-at-13.40.28-800x1200.jpeg 800w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-01-23-at-13.40.28-1024x1536.jpeg 1024w\" sizes=\"auto, (max-width: 1067px) 100vw, 1067px\" \/><\/figure>\n<\/div>\n\n\n<p>Yes: diversity matters. Different perspectives\u2014across generations, genders, and cultural backgrounds\u2014come together to form a bigger whole. For me, that\u2019s a decisive success factor for companies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Are you still in contact with other alumni today?<\/strong><\/h2>\n\n\n\n<p>Yes, and for me, that\u2019s one of the most valuable aspects of an MBA. The network lasts far beyond graduation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What tips do you have for successful networking during and after your studies?<\/strong><\/h2>\n\n\n\n<p>Take advantage of every opportunity and approach people openly and respectfully. If you stay curious and go through life with open eyes, many opportunities arise naturally.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What advice would you give to students who want to enter your industry?<\/strong><\/h2>\n\n\n\n<p>In electronics manufacturing, a strong network is extremely important. It\u2019s a very complex field\u2014almost like a small world of its own. Mentors are particularly valuable in making it easier to get started.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Which qualities are especially in demand among young graduates today?<\/strong><\/h2>\n\n\n\n<p>Initiative and proactivity. Not just pointing out problems, but thinking through solutions yourself and approaching supervisors with concrete suggestions. That\u2019s how real development happens within a company.<\/p>\n\n\n\n<p>For me, succession does not just mean taking on responsibility, but also carrying forward trust\u2014in people, in shared values, and in the future of the company.<\/p>\n\n\n\n<br>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>How do you find your own path into the family business\u2014without being seen as just \u201cthe daughter of\u201d? In this interview, MBS alumna Milena Fritz talks about her journey from psychology to management, her role <a class=\"mh-excerpt-more\" href=\"https:\/\/www.munich-business-school.de\/insights\/en\/2026\/family-business-special-milena-fritz-between-tradition-responsibility-and-new-impulses\/\" title=\"Family Business Special: Milena Fritz \u2013 Between Tradition, Responsibility, and New Impulses\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":26,"featured_media":28749,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"[]"},"categories":[2334,1743,1531,12004,5610,2340,89,1669,2336,1539,2288,1623,11998,2229,1657],"tags":[2446,1633,3581,1581,1533,1589,2377,2755],"coauthors":[685],"class_list":["post-28800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni-success-stories","category-career","category-europe","category-guide-for-students","category-homepage-en","category-international","category-mba","category-mba-general-management-part-time","category-mbs","category-mbs-business-blog","category-mbs-campus-community","category-mbs-news-en","category-news-en","category-regions","category-students","tag-alumni","tag-career","tag-family-business","tag-family-firms","tag-germany","tag-leadership","tag-mba","tag-munich-business-school-en"],"yoast_head":"<!-- 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