{"id":30994,"date":"2026-10-30T14:46:21","date_gmt":"2026-10-30T13:46:21","guid":{"rendered":"https:\/\/www.munich-business-school.de\/insights\/?p=30994"},"modified":"2026-10-30T14:46:53","modified_gmt":"2026-10-30T13:46:53","slug":"wirtschaftswoche-ranking-munich-business-school-zaehlt-zu-den-besten-digitalen-bildungsanbietern-2026","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/2026\/wirtschaftswoche-ranking-munich-business-school-zaehlt-zu-den-besten-digitalen-bildungsanbietern-2026\/","title":{"rendered":"WirtschaftsWoche-Ranking: Munich Business School z\u00e4hlt zu den besten digitalen Bildungsanbietern 2026"},"content":{"rendered":"\n

MBS punktet mit digitalen Lernangeboten und gezieltem KI-Einsatz in der Lehre<\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n

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Das Ranking der WirtschaftsWoche hat die besten digitalen Bildungsangebote 2026 gek\u00fcrt. Unter den Wirtschaftshochschulen \u00fcberzeugt die Munich Business School (MBS) mit einer Verbindung aus digitaler Lehre und pers\u00f6nlichem Austausch. F\u00fcr das Ranking hat das Marktforschungsinstitut ServiceValue mehr als 13.000 Nutzerbewertungen zu 135 Anbietern ausgewertet. Wer hier gut abschneidet, hat also die Menschen \u00fcberzeugt, die tats\u00e4chlich mit digitalen Angeboten lernen.<\/p>\n\n\n\n

Hauchd\u00fcnner Vorsprung in starkem Umfeld<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n

Wie dicht das Feld beieinanderliegt, zeigen die Mittelwerte. Die MBS erreicht 2,49. Die Frankfurt School of Finance & Management und die ESMT Berlin folgen mit jeweils 2,50; die Mannheim Business School kommt auf 2,51. Zwischen den vier Hochschulen liegen damit gerade einmal zwei Hundertstel. Das zeigt: Die MBS befindet sich in guter Gesellschaft und ist auf Augenh\u00f6he mit Hochschulen, die in Deutschland zu den bekanntesten Adressen f\u00fcr die Managementausbildung geh\u00f6ren.<\/p>\n\n\n

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Digitale Werkzeuge erg\u00e4nzen den pers\u00f6nlichen Austausch<\/strong><\/strong><\/h2>\n\n\n\n

Das Lehrkonzept der MBS verbindet physische und virtuelle Lernr\u00e4ume ganz bewusst. Plattformen wie Moodle, der Virtual Campus und Microsoft Teams b\u00fcndeln die Lernmaterialien und erleichtern die Kommunikation zwischen Studierenden und Lehrenden. Die digitalen Werkzeuge erg\u00e4nzen dabei den pers\u00f6nlichen Austausch und das anwendungsorientierte Lernen, das die Ausbildung an der MBS pr\u00e4gt.<\/p>\n\n\n\n

Digitale Kompetenzen sind dar\u00fcber hinaus fester Bestandteil des Curriculums. Schon im Bachelor besch\u00e4ftigen sich die Studierenden mit Themen wie Statistik, Datenanalyse, Big Data, Business Intelligence oder digitaler Ethik. In den Masterprogrammen sind Data Analytics, digitale Gesch\u00e4ftsmodelle und technologische Transformation fest im Lehrplan verankert.<\/p>\n\n\n\n

Auch K\u00fcnstliche Intelligenz im Curriculum<\/strong><\/strong><\/h2>\n\n\n\n

Mit dem \u00fcberarbeiteten MBA-Curriculum ber\u00fccksichtigt die Munich Business School seit diesem Jahr K\u00fcnstliche Intelligenz programm\u00fcbergreifend. KI spielt dort etwa bei Predictive Analytics, Finanzprognosen und Customer Analytics eine Rolle. Wer tiefer einsteigen m\u00f6chte, belegt das Wahlmodul \u201eAI in Business\u201c. Hier geht es unter anderem um die Entwicklung und Implementierung betrieblicher KI-Anwendungen. Der Master Innovation & Entrepreneurship greift Themen wie KI-gest\u00fctzte Ideenentwicklung, Prototyping, neue Gesch\u00e4ftsmodelle und verantwortliche F\u00fchrung auf.<\/p>\n\n\n\n

Wie KI die Lehre selbst ver\u00e4ndern kann, zeigt Prof. Dr. Sophie Hieke. In ihrem Lehrkonzept \u201eHow ChatGPT Became My Co-Lecturer\u201c wird das Sprachmodell zum Sparringspartner, an dem Studierende ihr kritisches Denken sch\u00e4rfen. Auch international fand der Ansatz Beachtung: Bei den Innovation in Teaching of Research Methodology Excellence Awards belegte er 2024 den zweiten Platz.<\/p>\n\n\n\n

Lehrende und Forschung treiben Digitalisierung voran<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n
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\"Portrait<\/figure>\n<\/div>\n\n\n

Gute digitale Lehre steht und f\u00e4llt mit den Lehrenden. Die MBS f\u00f6rdert deshalb gezielt ihre Weiterbildung und den Austausch untereinander. Beim letzten MBS Teaching Day ging es zum Beispiel um ChatGPT, digitale Lehrvideos, Moodle und simulationsbasiertes Lernen.<\/p>\n\n\n\n

Und auch in der Forschung besch\u00e4ftigt sich die Hochschule mit der digitalen Transformation. Im Projekt ELDiCo, das das Bayerische Forschungsinstitut f\u00fcr Digitale Transformation (bidt) f\u00f6rdert, untersucht die MBS, wie F\u00fchrung und Zusammenarbeit im virtuellen Raum funktionieren und wie sich digitale Kommunikationstechnologien verantwortungsvoll einsetzen lassen.<\/p>\n\n\n\n

\u201eDie Munich Business School verbindet innovative digitale Lernangebote und den gezielten Einsatz K\u00fcnstlicher Intelligenz mit den St\u00e4rken einer pers\u00f6nlich gepr\u00e4gten, praxisorientierten Managementausbildung. Dabei geht es nicht nur darum, neue Technologien anzuwenden, sondern Studierende zu bef\u00e4higen, deren M\u00f6glichketen und Grenzen kritisch zu beurteilen und die digitale Transformation verantwortungsvoll mitzugestalten\u201c, sagt Prof. Dr. Stefan Baldi, Dekan der Munich Business School.<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

MBS punktet mit digitalen Lernangeboten und gezieltem KI-Einsatz in der Lehre Das Ranking der WirtschaftsWoche hat die besten digitalen Bildungsangebote 2026 gek\u00fcrt. Unter den Wirtschaftshochschulen \u00fcberzeugt die Munich Business School (MBS) mit einer Verbindung aus 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