{"id":3636,"date":"2016-04-15T18:46:59","date_gmt":"2016-04-15T16:46:59","guid":{"rendered":"http:\/\/www.munich-business-school.de\/insights\/?p=3636"},"modified":"2016-04-15T20:41:11","modified_gmt":"2016-04-15T18:41:11","slug":"ttip","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/ttip\/","title":{"rendered":"TTIP \u2013 a Fact-Based Analysis"},"content":{"rendered":"<p><em>MBS hosted the post-graduate workshop titled \u201cEurope and the world\u201d within the DBA program. Pressing issues around the European Union were the subjects of a scientific, profoundly fact-based examination of imminent challenges. One of the topics the postgraduates discussed was the planned transatlantic free trade agreement TTIP. <\/em><\/p>\n<p>If the largest free trade area in the world between Europe and the United States was ratified, it would affect 800 million citizens. Advocates see great opportunities for the two economic areas, since the agreement promises economic growth and higher wages. Opponents of the Transatlantic Trade and Investment Partnership, in short TTIP, complain about its lack of transparency during non-public negotiations, threats to medium-sized businesses, the environment and consumers.<\/p>\n<p><strong>Negotiations since 2013 <\/strong><\/p>\n<p>Negotiations around TTIP have been going on since 2013. The plan is to facilitate trade between the US and Europe. The European Commission, led by chief negotiator Ignacio Garcia Bercero, is discussing in various professional and interest groups how to remove obstacles and hindrances to trade.<br \/>\nThe US experts, led by Dan Mullaney, he himself a member of the Office of the United States Trade Representative, also want to remove barriers. But often, both sides get in each other\u2019s way thematically. Sensitive issues during adaptation are about food regulations and environment certificates which have to be brought to a common standard.<\/p>\n<p><a href=\"http:\/\/www.munich-business-school.de\/insights\/2016\/04\/ttip-2\/mbs-ttip-1\/\" rel=\"attachment wp-att-3629\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-large wp-image-3629\" src=\"http:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/04\/MBS-TTIP-1-1024x768.jpg\" alt=\"MBS TTIP\" width=\"1024\" height=\"768\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/04\/MBS-TTIP-1-1024x768.jpg 1024w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/04\/MBS-TTIP-1-267x200.jpg 267w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/04\/MBS-TTIP-1-600x450.jpg 600w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/04\/MBS-TTIP-1-326x245.jpg 326w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/04\/MBS-TTIP-1-80x60.jpg 80w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/04\/MBS-TTIP-1.jpg 1152w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><strong>Profitable exchange of goods<\/strong><\/p>\n<p>What do politicians expect from TTIP? Currently, many products cannot be traded profitably because customs, bureaucracy and differing technical standards are an obstacle to the exchange of goods between the continents. Examples are car blinkers or food packaging. There is a demand for both products in Europe as well as in the US. But since these goods are subject to different regulations and standards, it is not profitable for companies to adapt their products.<br \/>\nSuch differences make it difficult for companies to specialize in specific production steps, and thus the potential cost saving is not achieved. TTIP aims at removing these problems by aligning the markets of the world (see <a href=\"http:\/\/www.swp.de\/ulm\/nachrichten\/wirtschaft\/TTIP-Das-Freihandelsabkommen-schnell-und-einfach-erklaert;art4325,2744072\" target=\"_blank\">Johannes Sill, Ulm, 2014<\/a>).\u00a0 <strong><br \/>\n<\/strong><\/p>\n<p><strong>Free and fair trade is possible with TTIP<\/strong><\/p>\n<p>The current public debate with the opponents and supporters of TTIP has produced an atmosphere which the MBS postgraduates intuitively evaluated as rather negative. Above all, the non-transparent negotiating of the TTIP partners behind closed doors has led to distrust for the trade agreement. To get an unbiased idea about the process, scientific methods should be used for investigation without allowing for prejudiced opinions.<\/p>\n<p>Once they had managed to get insight into the contents of the treaty text via a TTIP leak, the postgraduates methodically analyzed potential consequences of the planned free trade agreement between the US and the EU. The result was a surprise to all: It is possible to combine free trade and fair trade on the basis of the contents of TTIP. To ensure that this is possible in any situation, however, a &#8222;living agreement&#8220; is required which must be adaptable to counter undesired effects jeopardizing social progress that threaten to get out of control.<br \/>\nEconomic advantages alone must never be the highest objective of TTIP, but above all social progress, for example by preserving the already achieved high standards for food, healthcare and in the field of ecology and environmental friendliness.<\/p>\n<p><strong>Social progress vs. economic interests <\/strong><\/p>\n<p>TTIP may further be seen as a stabilizing factor for the Western world. Altogether, the treaty would establish a significant free trade and investment partnership which would include roughly 50 percent of all global trade. On the other hand, it would create an imbalance that would put countries of other regions at a disadvantage. Capital concentration could be reinforced, thus causing even worse social inequality, which in turn \u2013 due to reduced competitiveness of developing countries \u2013 could lead to increased migration.<br \/>\nIt is absolutely necessary to consider a mechanism to reduce such disparities in the wake of TTIP, for example in the form of &#8222;Foreign Direct Investments&#8220; of economically strong states in these developing countries. Correspondingly, the agreements of the World Climate Treaty of Paris should be integrated in TTIP so that further economic growth can take place without harming the environment.<br \/>\nAnother important critical point that remained unsolved in the workshop is the investor protection ISDS (Investor-State Dispute Settlement) according to which investors can sue states if their legislation leads to economic disadvantages for the respective investor. Therefore, there is the risk that states will avoid \u2013 for example \u2013 the enactment of important laws for fear of lawsuits.<br \/>\nIn closing, the postgraduates came to the conclusion that an agreement that is acceptable to a broad majority is thinkable for the TTIP negotiations if based on facts, and if social progress was prioritized over merely economic interests.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>MBS hosted the post-graduate workshop titled \u201cEurope and the world\u201d within the DBA program. Pressing issues around the European Union were the subjects of a scientific, profoundly fact-based examination of imminent challenges. One of the <a class=\"mh-excerpt-more\" href=\"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/ttip\/\" title=\"TTIP \u2013 a Fact-Based Analysis\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":27,"featured_media":3630,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10430,10432],"tags":[2935,3432,3445,3450,1867],"coauthors":[2929,678],"class_list":["post-3636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archiv","category-archive","tag-eu","tag-free-trade","tag-free-trade-treaty","tag-ttip-en","tag-usa-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blog Munich Business School<\/title>\n<meta name=\"description\" content=\"Blog Munich Business School\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/ttip\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog Munich Business School\" \/>\n<meta property=\"og:description\" content=\"Blog Munich Business School\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/ttip\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Business School Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Munich.Business.School\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-15T16:46:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-04-15T18:41:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/04\/MBS-TTIP-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1152\" \/>\n\t<meta property=\"og:image:height\" content=\"864\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Prof. Dr. Wolfgang Zirus, Prof. Dr. Heiko Seif\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MunichBSchool\" \/>\n<meta name=\"twitter:site\" content=\"@MunichBSchool\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Prof. Dr. Wolfgang Zirus\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"4\u00a0Minuten\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Prof. Dr. Wolfgang Zirus, Prof. Dr. Heiko Seif\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/ttip\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/ttip\/\"},\"author\":{\"name\":\"Prof. Dr. Wolfgang Zirus\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/c4567655d2c227531a352bbac715965b\"},\"headline\":\"TTIP \u2013 a Fact-Based Analysis\",\"datePublished\":\"2016-04-15T16:46:59+00:00\",\"dateModified\":\"2016-04-15T18:41:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/ttip\/\"},\"wordCount\":781,\"publisher\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/ttip\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/04\/MBS-TTIP-2.jpg\",\"keywords\":[\"EU\",\"Free Trade\",\"Free Trade Treaty\",\"TTIP\",\"USA\"],\"articleSection\":[\"Archiv\",\"Archive\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/ttip\/\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/ttip\/\",\"name\":\"Blog Munich Business School\",\"isPartOf\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/ttip\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/ttip\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/04\/MBS-TTIP-2.jpg\",\"datePublished\":\"2016-04-15T16:46:59+00:00\",\"dateModified\":\"2016-04-15T18:41:11+00:00\",\"description\":\"Blog Munich Business School\",\"breadcrumb\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/ttip\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/ttip\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/ttip\/#primaryimage\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/04\/MBS-TTIP-2.jpg\",\"contentUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/04\/MBS-TTIP-2.jpg\",\"width\":1152,\"height\":864,\"caption\":\"\u00a9 Zerbor - Fotolia.com\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/ttip\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.munich-business-school.de\/insights\/en\/home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Archiv\",\"item\":\"https:\/\/www.munich-business-school.de\/insights\/category\/archiv\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"TTIP \u2013 a Fact-Based Analysis\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#website\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/\",\"name\":\"Munich Business School Insights\",\"description\":\"Der Hochschulblog der Munich Business School: News zu Studium, Forschung, Lehre und Wirtschaft\",\"publisher\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.munich-business-school.de\/insights\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#organization\",\"name\":\"Munich Business School\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/02\/b_MBS.png\",\"contentUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/02\/b_MBS.png\",\"width\":567,\"height\":288,\"caption\":\"Munich Business School\"},\"image\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Munich.Business.School\/\",\"https:\/\/x.com\/MunichBSchool\",\"https:\/\/www.instagram.com\/munichbschool\/\",\"https:\/\/www.linkedin.com\/school\/388042\/\",\"https:\/\/www.youtube.com\/MunichBSchool\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/c4567655d2c227531a352bbac715965b\",\"name\":\"Prof. Dr. Wolfgang Zirus\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/image\/c587de3760ecc103b1a6863408d32cc6\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/02\/MBS-Wolfgang-Zirus-96x96.gif\",\"contentUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/02\/MBS-Wolfgang-Zirus-96x96.gif\",\"caption\":\"Prof. Dr. Wolfgang Zirus\"},\"description\":\"Prof. Dr. Zirus studierte Betriebswirtschaft in Regensburg. Er arbeitete einige Jahre f\u00fcr die Dresdner Bank (Kreditrevision) und machte sich dann als freier Dozent selbst\u00e4ndig. In dieser Funktion arbeitete er auch f\u00fcr die Munich Business School, zun\u00e4chst selbst\u00e4ndig, dann als angestellter Dozent. Er promovierte berufsbegleitend an der LMU M\u00fcnchen \u00fcber problemorientierte Lernumgebungen. Heute ist Prof. Zirus an der MBS Modulleiter und Dozent f\u00fcr finanzwirtschaftliche F\u00e4cher. Er arbeitet daneben weiter als selbst\u00e4ndiger Dozent.\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/author\/wzirus\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Blog Munich Business School","description":"Blog Munich Business School","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/ttip\/","og_locale":"de_DE","og_type":"article","og_title":"Blog Munich Business School","og_description":"Blog Munich Business School","og_url":"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/ttip\/","og_site_name":"Munich Business School Insights","article_publisher":"https:\/\/www.facebook.com\/Munich.Business.School\/","article_published_time":"2016-04-15T16:46:59+00:00","article_modified_time":"2016-04-15T18:41:11+00:00","og_image":[{"width":1152,"height":864,"url":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/04\/MBS-TTIP-2.jpg","type":"image\/jpeg"}],"author":"Prof. Dr. Wolfgang Zirus, Prof. Dr. Heiko Seif","twitter_card":"summary_large_image","twitter_creator":"@MunichBSchool","twitter_site":"@MunichBSchool","twitter_misc":{"Verfasst von":"Prof. Dr. Wolfgang Zirus","Gesch\u00e4tzte Lesezeit":"4\u00a0Minuten","Written by":"Prof. Dr. Wolfgang Zirus, Prof. Dr. Heiko Seif"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/ttip\/#article","isPartOf":{"@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/ttip\/"},"author":{"name":"Prof. Dr. Wolfgang Zirus","@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/c4567655d2c227531a352bbac715965b"},"headline":"TTIP \u2013 a Fact-Based Analysis","datePublished":"2016-04-15T16:46:59+00:00","dateModified":"2016-04-15T18:41:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/ttip\/"},"wordCount":781,"publisher":{"@id":"https:\/\/www.munich-business-school.de\/insights\/#organization"},"image":{"@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/ttip\/#primaryimage"},"thumbnailUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/04\/MBS-TTIP-2.jpg","keywords":["EU","Free Trade","Free Trade Treaty","TTIP","USA"],"articleSection":["Archiv","Archive"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/ttip\/","url":"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/ttip\/","name":"Blog Munich Business School","isPartOf":{"@id":"https:\/\/www.munich-business-school.de\/insights\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/ttip\/#primaryimage"},"image":{"@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/ttip\/#primaryimage"},"thumbnailUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/04\/MBS-TTIP-2.jpg","datePublished":"2016-04-15T16:46:59+00:00","dateModified":"2016-04-15T18:41:11+00:00","description":"Blog Munich Business School","breadcrumb":{"@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/ttip\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.munich-business-school.de\/insights\/en\/2016\/ttip\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/ttip\/#primaryimage","url":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/04\/MBS-TTIP-2.jpg","contentUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/04\/MBS-TTIP-2.jpg","width":1152,"height":864,"caption":"\u00a9 Zerbor - Fotolia.com"},{"@type":"BreadcrumbList","@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/ttip\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.munich-business-school.de\/insights\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Archiv","item":"https:\/\/www.munich-business-school.de\/insights\/category\/archiv\/"},{"@type":"ListItem","position":3,"name":"TTIP \u2013 a Fact-Based Analysis"}]},{"@type":"WebSite","@id":"https:\/\/www.munich-business-school.de\/insights\/#website","url":"https:\/\/www.munich-business-school.de\/insights\/","name":"Munich Business School Insights","description":"Der Hochschulblog der Munich Business School: News zu Studium, Forschung, Lehre und Wirtschaft","publisher":{"@id":"https:\/\/www.munich-business-school.de\/insights\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.munich-business-school.de\/insights\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.munich-business-school.de\/insights\/#organization","name":"Munich Business School","url":"https:\/\/www.munich-business-school.de\/insights\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/logo\/image\/","url":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/02\/b_MBS.png","contentUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/02\/b_MBS.png","width":567,"height":288,"caption":"Munich Business School"},"image":{"@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Munich.Business.School\/","https:\/\/x.com\/MunichBSchool","https:\/\/www.instagram.com\/munichbschool\/","https:\/\/www.linkedin.com\/school\/388042\/","https:\/\/www.youtube.com\/MunichBSchool"]},{"@type":"Person","@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/c4567655d2c227531a352bbac715965b","name":"Prof. Dr. Wolfgang Zirus","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/image\/c587de3760ecc103b1a6863408d32cc6","url":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/02\/MBS-Wolfgang-Zirus-96x96.gif","contentUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/02\/MBS-Wolfgang-Zirus-96x96.gif","caption":"Prof. Dr. Wolfgang Zirus"},"description":"Prof. Dr. Zirus studierte Betriebswirtschaft in Regensburg. Er arbeitete einige Jahre f\u00fcr die Dresdner Bank (Kreditrevision) und machte sich dann als freier Dozent selbst\u00e4ndig. In dieser Funktion arbeitete er auch f\u00fcr die Munich Business School, zun\u00e4chst selbst\u00e4ndig, dann als angestellter Dozent. Er promovierte berufsbegleitend an der LMU M\u00fcnchen \u00fcber problemorientierte Lernumgebungen. Heute ist Prof. Zirus an der MBS Modulleiter und Dozent f\u00fcr finanzwirtschaftliche F\u00e4cher. Er arbeitet daneben weiter als selbst\u00e4ndiger Dozent.","url":"https:\/\/www.munich-business-school.de\/insights\/author\/wzirus\/"}]}},"_links":{"self":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts\/3636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/comments?post=3636"}],"version-history":[{"count":3,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts\/3636\/revisions"}],"predecessor-version":[{"id":3656,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts\/3636\/revisions\/3656"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/media\/3630"}],"wp:attachment":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/media?parent=3636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/categories?post=3636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/tags?post=3636"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/coauthors?post=3636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}