{"id":3685,"date":"2016-04-22T15:44:29","date_gmt":"2016-04-22T13:44:29","guid":{"rendered":"http:\/\/www.munich-business-school.de\/insights\/?p=3685"},"modified":"2016-04-22T21:39:21","modified_gmt":"2016-04-22T19:39:21","slug":"marketing-conference-afm-tagung","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/marketing-conference-afm-tagung\/","title":{"rendered":"MBS @ Marketing Conference AfM Tagung in Berlin"},"content":{"rendered":"<p>Prof. Dr. Andrea Bookhagen, lecturer for Marketing, Luxury and Brand Management at MBS, is currently taking part in the marketing conference <a href=\"http:\/\/arbeitsgemeinschaft.marketing\/afm-tagung\/43-afm-tagung-in-berlin\" target=\"_blank\">AfM Tagung 2016<\/a> in Berlin. The AfM (Arbeitsgemeinschaft f\u00fcr Marketing) is an association for Marketing Professors of German universities of applied science, the conference serves as a platform for scientific exchange between university and company representatives.<\/p>\n<p>The venue for today\u2019s expert talks is the renowned Gr\u00fcner Salon in the Volksb\u00fchne Berlin theater, featuring talks led by university lecturers as well as company representatives of concept m, Volkswagen et al. The experts are scrutinizing topics such as &#8222;Marketing in the Digital Age&#8220;, &#8222;Corporate Affairs \u2013 Campaigning by and for Politics&#8220; and &#8222;Real-time Marketing&#8220;, amongst others. Another part of the program are company visits.<\/p>\n<div id='gallery-1' class='gallery galleryid-3685 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.munich-business-school.de\/insights\/en\/2016\/marketing-conference-afm-tagung\/mbs-afm-5\/'><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/04\/MBS-AfM-5.jpg\" class=\"attachment-full size-full\" alt=\"MBS AfM Tagung\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/04\/MBS-AfM-5.jpg 640w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/04\/MBS-AfM-5-267x200.jpg 267w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/04\/MBS-AfM-5-600x450.jpg 600w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/04\/MBS-AfM-5-326x245.jpg 326w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/04\/MBS-AfM-5-80x60.jpg 80w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.munich-business-school.de\/insights\/en\/2016\/marketing-conference-afm-tagung\/mbs-afm-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/04\/MBS-AfM-2.jpg\" class=\"attachment-full size-full\" alt=\"MBS AfM Tagung\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/04\/MBS-AfM-2.jpg 640w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/04\/MBS-AfM-2-267x200.jpg 267w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/04\/MBS-AfM-2-600x450.jpg 600w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/04\/MBS-AfM-2-326x245.jpg 326w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/04\/MBS-AfM-2-80x60.jpg 80w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.munich-business-school.de\/insights\/en\/2016\/marketing-conference-afm-tagung\/mbs-afm-4\/'><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/04\/MBS-AfM-4.jpg\" class=\"attachment-full size-full\" alt=\"MBS AfM Tagung\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/04\/MBS-AfM-4.jpg 640w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/04\/MBS-AfM-4-267x200.jpg 267w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/04\/MBS-AfM-4-600x450.jpg 600w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/04\/MBS-AfM-4-326x245.jpg 326w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/04\/MBS-AfM-4-80x60.jpg 80w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.munich-business-school.de\/insights\/en\/2016\/marketing-conference-afm-tagung\/mbs-afm-6\/'><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/04\/MBS-AfM-6.jpg\" class=\"attachment-full size-full\" alt=\"MBS AfM Tagung\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/04\/MBS-AfM-6.jpg 640w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/04\/MBS-AfM-6-267x200.jpg 267w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/04\/MBS-AfM-6-600x450.jpg 600w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/04\/MBS-AfM-6-326x245.jpg 326w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/04\/MBS-AfM-6-80x60.jpg 80w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Prof. Dr. Andrea Bookhagen, lecturer for Marketing, Luxury and Brand Management at MBS, is currently taking part in the marketing conference AfM Tagung 2016 in Berlin. The AfM (Arbeitsgemeinschaft f\u00fcr Marketing) is an association for <a class=\"mh-excerpt-more\" href=\"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/marketing-conference-afm-tagung\/\" title=\"MBS @ Marketing Conference AfM Tagung in Berlin\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":26,"featured_media":3762,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10430,10432],"tags":[3471,3477,3473,3475,1797],"coauthors":[685],"class_list":["post-3685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archiv","category-archive","tag-afm","tag-arbeitsgemeinschaft-fur-marketing","tag-berlin","tag-conference","tag-marketing-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blog Munich Business School<\/title>\n<meta name=\"description\" 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