{"id":397,"date":"2015-11-06T22:24:31","date_gmt":"2015-11-06T21:24:31","guid":{"rendered":"http:\/\/www.munich-business-school.de\/insights\/?p=397"},"modified":"2023-06-30T12:10:26","modified_gmt":"2023-06-30T10:10:26","slug":"conscious-business-2","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/en\/2015\/conscious-business-2\/","title":{"rendered":"Why the Future Must Belong to „Conscious Business“"},"content":{"rendered":"\n

Prof. Dr. Christian Schmidkonz explains what „Conscious Business“ is or what it is not and why, in his opinion, this approach must be the business model of the future.<\/strong><\/p>\n\n\n\n

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What „Conscious Business“ is not<\/h2>\n\n\n\n

Let me first give examples of „Un-Conscious Business“, i.e. what „Conscious Business“ is not. Presently, negative headlines are troubling two icons of Germany\u2019s economy: Volkswagen deceived millions of its customers, thousands of employees and additional millions of people in the „Diesel affair“. The U.S. see public health endangered by the higher exhaust fumes: MIT calculated in a study<\/a> that in the U.S. alone, 60 to 130 people will die a premature death as a consequence of the fumes. The Deutsche Bank is another candidate in distress. In 2015\/ 16, the company will suffer a loss of several billions. In both cases, the crises have been self-made: Greed, ignorance, arrogance and a complete absence of consciousness on the top management level have led to the largest crises in the recent history of both enterprises.<\/p>\n\n\n\n

The facts that the top managers responsible for the crises are no longer in their positions and that some of them regularly are summoned before a court illustrate that a completely different approach of entrepreneurial acting and thinking is long overdue, if sustainable success of a company is to be achieved. It is quite amazing how little some companies have learned from the financial crisis in 2008.<\/p>\n\n\n\n

„Concious Business“: Alert, conscious and mindful<\/h2>\n\n\n\n

The mistakes that have led up to these crises would not have happened in a „Conscious Business“. In the U.S. at least, the principles behind this concept have recently gained quite some popularity \u2013 also due to the publications by John Mackey und Raj Sisodias on the topic.<\/p>\n\n\n\n

In companies where the management and the employees have understood the principles of „Conscious Business“ as centerpiece of all entrepreneurial activities, all action is guided by the principles of alertness, consciousness and mindfulness. This approach does not assume that profit-making is an organization\u2019s primary purpose, but aims for sustainable economic success by the uncompromising implementation of the four principles of a „Conscious Business“: Orientation at a higher purpose and the core values, conscious leadership, conscious culture and management, plus the integration of all stakeholders.<\/p>\n\n\n\n

\"image\"<\/a>Source: Mackey, John and Raj Sisodia (2014): Conscious Capitalism \u2013 Liberating the Heroic Spirit of Business<\/p>\n\n\n\n

Here is a quote from the book The Conscious Capitalist Credo<\/em> by John Mackey:<\/p>\n\n\n\n

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„Conscious businesses are galvanized by higher purposes that serve, align, and integrate the interests of all their major stakeholders. Their higher state of consciousness makes visible to them the interdependencies that exist across all stakeholders, allowing them to discover and harvest synergies from situations that otherwise seem replete with trade-offs. They have conscious leaders who are driven by service to the company\u2019s purpose, all the people the business touches and the planet we all share together. Conscious businesses have trusting, authentic, innovative and caring cultures that make working there a source of both personal growth and professional fulfillment. They endeavor to create financial, intellectual, social, cultural, emotional, spiritual, physical and ecological wealth for all their stakeholders.“<\/p>\n<\/blockquote>\n\n\n\n

„Conscious Companies“ are also financially successful<\/h2>\n\n\n\n

Quite a number of enterprises are already implementing these principles with much success. One example is Southwest Airlines (abbreviation at the stock exchange: „LUV“!). This airline was the one that transported the most passengers within the U.S. in 2014 and has never suffered a loss in any year since its establishment 44 years ago. The company\u2019s founder and former CEO, Herbert D. Kelleher, was even occasionally encountered loading luggage.<\/p>\n\n\n\n

Another example is Whole Foods Market. The company was founded in 1980 and, with an annual turnover of approx. 13 billion USD, is the world\u2019s largest ecological super market chain. Its founder and CEO, John Mackey, is presently shaping the \u201cConscious Business\u201d trend in a game-changing manner. And Fred Kofman, LinkedIn\u2019s „philosopher and vice president“ is one of the most important pioneers of the \u201cConscious Business\u201d concept.<\/p>\n\n\n\n

But what about the financial success of these companies that declared it their goal to maximize their value for society as a whole \u2013 and not only for the shareholders alone? In his survey \u201cFirms of Endearment\u201d, published as a book, Raj Sisodia and his co-authors prove that \u201chumanistic companies\u201d \u2013 as he calls them \u2013 are also much more successful financially than the companies listed in the Standard & Poor’s 500 Index (see table). And they only refer to the investors\u2019 profits. Overall societal profit, as they result from environmental awareness, for example, happy employees and long-lasting and particularly stable supplier relationships were not even considered.<\/p>\n\n\n\n

\"image\"<\/a><\/em><\/p>\n\n\n\n

Notes:<\/p>\n\n\n\n