{"id":5056,"date":"2016-10-14T11:12:46","date_gmt":"2016-10-14T09:12:46","guid":{"rendered":"http:\/\/www.munich-business-school.de\/insights\/?p=5056"},"modified":"2016-10-14T21:05:12","modified_gmt":"2016-10-14T19:05:12","slug":"ubx-2016","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/ubx-2016\/","title":{"rendered":"MBS @ Useful Brand Experience Conference"},"content":{"rendered":"

\"MBS<\/a>MBS lecturer Prof. Dr. Patricia Kraft visited the UBX (Useful Brand Experience) Conference 2016 to discuss customer-focused brand communication together with marketing decision makers of companies such as Google, BMW, Johnson & Johnson and IBM. The credo: State-of-the-art marketing serves the customer, as well.<\/p>\n","protected":false},"excerpt":{"rendered":"

MBS lecturer Prof. Dr. Patricia Kraft visited the UBX (Useful Brand Experience) Conference 2016 to discuss customer-focused brand communication together with marketing decision makers of companies such as Google, BMW, Johnson & Johnson and IBM. […]<\/a><\/p>\n<\/div>","protected":false},"author":26,"featured_media":5057,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10430,10432],"tags":[4336,1797,4334],"coauthors":[685],"class_list":["post-5056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archiv","category-archive","tag-brand-experience","tag-marketing-en","tag-ubx"],"yoast_head":"\nBlog Munich Business School<\/title>\n<meta name=\"description\" content=\"Blog Munich Business School\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/ubx-2016\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog Munich Business School\" \/>\n<meta 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