{"id":5297,"date":"2016-11-10T09:39:39","date_gmt":"2016-11-10T08:39:39","guid":{"rendered":"http:\/\/www.munich-business-school.de\/insights\/?p=5297"},"modified":"2016-11-15T22:19:13","modified_gmt":"2016-11-15T21:19:13","slug":"stronger-together-gymder","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/2016\/stronger-together-gymder\/","title":{"rendered":"Stronger. Together. GYMDER"},"content":{"rendered":"

Zwei Schwestern und MBS Alumnae gr\u00fcnden Social Fitness-Startup <\/strong><\/p>\n

Wichtiger Bestandteil des Selbstverst\u00e4ndnisses der Munich Business School (MBS) ist die perfekte Vorbereitung ihrer Absolventen f\u00fcr den globalen Arbeitsmarkt; aber auch, sie zur Gr\u00fcndung eines eigenen Unternehmens zu ermutigen, wenn denn eine passendee Idee auftaucht. Deneb Moosmeier und Rut Sarai Abril, zwei Schwestern aus Ecuador und beide Absolventinnen des Studiengangs BACHELOR International Business an der MBS, haben genau das gemacht \u2013 und das Social-Fitness-Start-up GYMDER<\/a> gegr\u00fcndet. Ihre gleichnamige App ist bereits im App Store sowie bei Google Play erh\u00e4ltlich und schaffte es sogar auf Platz #1 der App-Trends. <\/strong><\/p>\n

\"MBS<\/a>Im Jahr 2003 machte sich Deneb als erste der beiden Schwestern auf den weiten Weg von S\u00fcdamerika nach Deutschland. Sie wollte eine neue Sprache lernen und ein einj\u00e4hriges Austauschprogramm an der MBS belegen: \u201eIch hatte mich f\u00fcr die MBS entschieden, weil sie als eine der f\u00fchrenden Business Schools in Europa gilt, mit erfahrenen Dozenten, internationaler Atmosph\u00e4re, kleinen, individuellen Kursen und einem praxisorientierten Ansatz, bei dem es nicht nur darum geht, aus B\u00fccher zu lernen\u201c, erinnert sich Deneb an ihre Entscheidung, an der MBS zu studieren. \u201eW\u00e4hrend meines Studiums verliebte ich mich in Deutschland und beschloss, hier zu bleiben. Schlie\u00dflich bietet Deutschland ein tolles Umfeld f\u00fcr gesch\u00e4ftliche M\u00f6glichkeiten.\u201c<\/p>\n

Im Jahr 2011 folgte Rut ihrer Schwester: \u201eW\u00e4hrend ihres Studiums habe ich meine Schwester regelm\u00e4\u00dfig besucht und mich selbst in M\u00fcnchen verliebt. Das, plus die Tatsache, dass Deneb bereits hier lebte, waren Grund genug f\u00fcr mich, es ihr nachzutun und mein Bachelor-Studium ebenfalls an der MBS zu beginnen\u201c, schildert Rut ihren Weg nach M\u00fcnchen und an die MBS.<\/p>\n

Die Entstehung von GYMDER <\/strong><\/p>\n

Nachdem die Geschwister aus Ecuador ihre Bachelor-Studien erfolgreich abgeschlossen hatten, begannen beide unabh\u00e4ngig voneinander \u201eklassische\u201c Karrieren und arbeitet seitdem f\u00fcr renommierte Unternehmen im Automobilbereich bzw. in der Software-Branche.<\/p>\n

Anfang des Jahres 2016 kamen ihnen eine Idee, w\u00e4hrend sie im Fitnessstudio trainierten: \u201eWir gehen unheimlich gern ins Studio, um gemeinsam zu trainieren. Eines Tages sahen wir eine junge Frau, die sich beinahe den Arm gebrochen hatte, weil sie eine \u00dcbung falsch ausf\u00fchrte. Wir fingen an zu \u00fcberlegen: \u201aWas, wenn es eine Plattform g\u00e4be, auf der man sich einen Trainingspartner mit denselben Interessen suchen k\u00f6nnte \u2013 und zwar genau dann, wenn man ihn braucht?\u2018 Wir wissen aus eigener Erfahrung, dass Training mit Gleichgesinnten wirklich hilfreich ist. Man lernt nicht nur, wie man einzelne \u00dcbungen richtig ausf\u00fchrt, es ist auch extrem motivierend und bereitet eine Menge Spa\u00df, wenn man gemeinsam trainiert\u201c, erz\u00e4hlt Deneb. \u201eWir fanden die Idee so gut, das wir beschlossen, sie umzusetzen!\u201d<\/p>\n

Die Idee war geboren und die Schwestern machten sich daran, eine App zu entwickeln: \u201eWir betrieben gr\u00fcndliche Marktforschung, redeten mit Experten und den Top-Entscheidern der Fitnessbranche. Sie alle sahen riesiges Potenzial in dieser Idee. Wir waren ohnehin von ihr \u00fcberzeugt, und deshalb entschieden wir uns zum Start\u201d, beschreibt Rut die Anfangsphase der Unternehmung.<\/p>\n

\"MBS<\/a><\/p>\n

Social Media trifft echte Fitness <\/strong><\/p>\n

Das Ergebnis findet sich seit Ende Oktober im App Store sowie in Google Play, und zwar in 150 L\u00e4ndern weltweit: GYMDER, eine kostenlose Fitness-App, mit der Sportbegeisterte Trainingspartner finden und mit anderen kommunizieren k\u00f6nnen, die ihre Fitnessinteressen teilen.<\/p>\n

Dar\u00fcber hinaus k\u00f6nnen User unter anderem anderen Leuten folgen, um bei ihren Fitnessaktivit\u00e4ten immer auf dem neuesten Stand zu sein, sich in Chatgruppen austauschen und in ihrem eigenen Fitnessprofil \u00fcber sich berichten. \u201eMit all diesen Features k\u00f6nnen Menschen, egal ob Anf\u00e4nger oder Profi, ihr Training mit mehr Spa\u00df, Motivation und Effektivit\u00e4t angehen\u201d, fassen die Schwestern die Vorteile der GYMDER-App zusammen.<\/p>\n

Derzeit ist GYMDER noch keine profitorientierte Unternehmung: \u201eGYMDER ist jetzt unser Baby. Es ist ein Traum, der wahr wird, und wir wissen noch nicht so genau, wie es weitergehen wird.\u201c<\/p>\n

Support vom MBS Netzwerk <\/strong><\/p>\n

F\u00fcr die Weiterentwicklung ihres Startups kehrten Rut und Deneb zu ihrer Alma Mater zur\u00fcck: Eine Gruppe MASTER International Business-Studenten hat ihr Business-Projekt<\/a>, einen Pflichtkurs des Programms, f\u00fcr das Unternehmen der beiden Alumnae gemacht: \u201eDie Studenten fungieren als Berater und steuern Ideen zur Expansion der Marke bei. Der Auftrag an die Studenten ist zweigeteilt: Im B2C-Bereich konzentriert sich alles auf die Steigerung der Nutzerzahlen und die Aufmerksamkeit f\u00fcr die Marke; im B2B-Bereich auf eine Branchenbewertung und die Erstellung einer Interessentenliste. Die Studenten k\u00f6nnen jede Methode anwenden, die sie f\u00fcr sinnvoll halten, und wir alle sind Teil eines Scrum-Prozesses.\u201c<\/p>\n

Auch die MBS Dozenten sowie die Abteilungen Alumni Relations<\/a> und das Career Center<\/a> sehr unterst\u00fctzen die beiden ecuadorianischen Schwestern und ihr Start-up gerne: \u201eSchon w\u00e4hrend des Studiums ist die MBS unser zweites Zuhause geworden. Wir sind sehr dankbar, das MBS Netzwerk nutzen und auf unsere MBS Familie zur\u00fcckgreifen zu k\u00f6nnen\u201c, beschreiben Rut und Deneb die Zusammenarbeit und f\u00fcgen hinzu: \u201eWir freuen uns schon darauf, bekannte Gesichter aus der MBS im GYMDER-Netzwerk zu begegnen und mit ihnen gemeinsam zu trainieren.\u201c<\/p>\n

Weitere Informationen \u00fcber GYMDER finden Sie auf der Website<\/a> des Unternehmens oder auf den Social-Media-Kan\u00e4len: Facebook<\/a>, Instagram<\/a> und YouTube<\/a>.<\/p>\n

Die GYMDER-App ist f\u00fcr Apple iOS<\/a> und Android<\/a>-Ger\u00e4te verf\u00fcgbar.<\/p>\n","protected":false},"excerpt":{"rendered":"

Zwei Schwestern und MBS Alumnae gr\u00fcnden Social Fitness-Startup Wichtiger Bestandteil des Selbstverst\u00e4ndnisses der Munich Business School (MBS) ist die perfekte Vorbereitung ihrer Absolventen f\u00fcr den globalen Arbeitsmarkt; aber auch, sie zur Gr\u00fcndung eines eigenen Unternehmens […]<\/a><\/p>\n<\/div>","protected":false},"author":26,"featured_media":5279,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10430,10432],"tags":[121,4487,4501,310,4489,4491,4493,552],"coauthors":[685],"class_list":["post-5297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archiv","category-archive","tag-app-de","tag-deneb-moosmeier-de","tag-fitness","tag-gruenderinnen","tag-gymder-de","tag-rut-sarai-abril-de","tag-social-fitness-de","tag-startup-de"],"yoast_head":"\nBlog Munich Business School<\/title>\n<meta name=\"description\" content=\"Blog Munich Business School\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.munich-business-school.de\/insights\/2016\/stronger-together-gymder\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog Munich Business School\" \/>\n<meta property=\"og:description\" content=\"Blog Munich Business School\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.munich-business-school.de\/insights\/2016\/stronger-together-gymder\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Business School Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Munich.Business.School\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-10T08:39:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-11-15T21:19:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/11\/MBS-gymder-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"678\" \/>\n\t<meta property=\"og:image:height\" content=\"381\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"MBS\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MunichBSchool\" \/>\n<meta name=\"twitter:site\" content=\"@MunichBSchool\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"MBS\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"4\u00a0Minuten\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"MBS\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2016\/stronger-together-gymder\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2016\/stronger-together-gymder\/\"},\"author\":{\"name\":\"MBS\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/69bdbdb2c808a1956492af2820a2a820\"},\"headline\":\"Stronger. 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