{"id":5381,"date":"2016-11-18T13:28:12","date_gmt":"2016-11-18T12:28:12","guid":{"rendered":"http:\/\/www.munich-business-school.de\/insights\/?p=5381"},"modified":"2016-11-18T16:26:54","modified_gmt":"2016-11-18T15:26:54","slug":"mystery-shopping","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/mystery-shopping\/","title":{"rendered":"Mystery Shopping in Munich Luxury Boutiques"},"content":{"rendered":"<p>As part of their Luxury Management course, the MBS Master students were sent out by lecturer Prof. Dr. Andrea Bookhagen to experience luxury brands at the point of sale via &#8222;mystery shopping&#8220;, an important market research tool, in Munich&#8217;s luxury boutiques. In doing so, the students applied their theoretical learnings of the recent semester into practice.<\/p>\n<p>In teams of two, the students visited the stores of various brands such as Dior, Louis Vuitton and Miu Miu to measure the appearance, quality of service and other aspects, to get an impression of the customer experience at the point of sale.<\/p>\n<p>The Master students Anne Gl\u00f6tzinger (left) and Victoria Erdbr\u00fcgger took some photos to provide impressions of their in-store experiences.<\/p>\n<div id='gallery-1' class='gallery galleryid-5381 gallery-columns-3 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.munich-business-school.de\/insights\/en\/2016\/mystery-shopping\/mbs-mystery-shopping-5\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/11\/MBS-mystery-shopping-5-1024x768.jpg\" class=\"attachment-large size-large\" alt=\"MBS Mystery Shopping\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/11\/MBS-mystery-shopping-5-1024x768.jpg 1024w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/11\/MBS-mystery-shopping-5-267x200.jpg 267w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/11\/MBS-mystery-shopping-5-326x245.jpg 326w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/11\/MBS-mystery-shopping-5-80x60.jpg 80w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/11\/MBS-mystery-shopping-5.jpg 1152w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.munich-business-school.de\/insights\/en\/2016\/mystery-shopping\/mbs-mystery-shopping-7\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/11\/MBS-mystery-shopping-7-1024x768.jpg\" class=\"attachment-large size-large\" alt=\"MBS Mystery Shopping\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/11\/MBS-mystery-shopping-7-1024x768.jpg 1024w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/11\/MBS-mystery-shopping-7-267x200.jpg 267w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/11\/MBS-mystery-shopping-7-326x245.jpg 326w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/11\/MBS-mystery-shopping-7-80x60.jpg 80w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/11\/MBS-mystery-shopping-7.jpg 1152w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.munich-business-school.de\/insights\/en\/2016\/mystery-shopping\/mbs-mystery-shopping-6\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/11\/MBS-mystery-shopping-6-1024x768.jpg\" class=\"attachment-large size-large\" alt=\"MBS Mystery Shopping\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/11\/MBS-mystery-shopping-6-1024x768.jpg 1024w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/11\/MBS-mystery-shopping-6-267x200.jpg 267w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/11\/MBS-mystery-shopping-6-326x245.jpg 326w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/11\/MBS-mystery-shopping-6-80x60.jpg 80w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/11\/MBS-mystery-shopping-6.jpg 1152w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.munich-business-school.de\/insights\/en\/2016\/mystery-shopping\/mbs-mystery-shopping-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/11\/MBS-mystery-shopping-2-768x1024.jpg\" class=\"attachment-large size-large\" alt=\"MBS Mystery Shopping\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/11\/MBS-mystery-shopping-2-768x1024.jpg 768w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/11\/MBS-mystery-shopping-2-150x200.jpg 150w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/11\/MBS-mystery-shopping-2.jpg 864w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.munich-business-school.de\/insights\/en\/2016\/mystery-shopping\/mbs-mystery-shopping-3\/'><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/11\/MBS-mystery-shopping-3-768x1024.jpg\" class=\"attachment-large size-large\" alt=\"MBS Mystery Shopping\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/11\/MBS-mystery-shopping-3-768x1024.jpg 768w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/11\/MBS-mystery-shopping-3-150x200.jpg 150w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/11\/MBS-mystery-shopping-3.jpg 864w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.munich-business-school.de\/insights\/en\/2016\/mystery-shopping\/mbs-mystery-shopping-4\/'><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/11\/MBS-mystery-shopping-4-768x1024.jpg\" class=\"attachment-large size-large\" alt=\"MBS Mystery Shopping\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/11\/MBS-mystery-shopping-4-768x1024.jpg 768w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/11\/MBS-mystery-shopping-4-150x200.jpg 150w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/11\/MBS-mystery-shopping-4.jpg 864w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>As part of their Luxury Management course, the MBS Master students were sent out by lecturer Prof. Dr. Andrea Bookhagen to experience luxury brands at the point of sale via &#8222;mystery shopping&#8220;, an important market <a class=\"mh-excerpt-more\" href=\"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/mystery-shopping\/\" title=\"Mystery Shopping in Munich Luxury Boutiques\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":26,"featured_media":5384,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10430,10432],"tags":[4522,4520,1575,1797,4518],"coauthors":[685],"class_list":["post-5381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archiv","category-archive","tag-customer-experience","tag-luxury-brand","tag-luxury-management-en","tag-marketing-en","tag-mystery-shopping"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blog Munich Business School<\/title>\n<meta name=\"description\" content=\"Blog Munich Business School\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/mystery-shopping\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog Munich Business School\" \/>\n<meta property=\"og:description\" content=\"Blog Munich Business School\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/mystery-shopping\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Business School Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Munich.Business.School\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-18T12:28:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-11-18T15:26:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/11\/MBS-mystery-shopping-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"678\" \/>\n\t<meta property=\"og:image:height\" content=\"381\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"MBS\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MunichBSchool\" \/>\n<meta name=\"twitter:site\" content=\"@MunichBSchool\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"MBS\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"MBS\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/mystery-shopping\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/mystery-shopping\/\"},\"author\":{\"name\":\"MBS\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/69bdbdb2c808a1956492af2820a2a820\"},\"headline\":\"Mystery Shopping in Munich Luxury Boutiques\",\"datePublished\":\"2016-11-18T12:28:12+00:00\",\"dateModified\":\"2016-11-18T15:26:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/mystery-shopping\/\"},\"wordCount\":131,\"publisher\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/mystery-shopping\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/11\/MBS-mystery-shopping-1.jpg\",\"keywords\":[\"Customer Experience\",\"Luxury Brand\",\"Luxury Management\",\"Marketing\",\"Mystery Shopping\"],\"articleSection\":[\"Archiv\",\"Archive\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/mystery-shopping\/\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/mystery-shopping\/\",\"name\":\"Blog Munich Business School\",\"isPartOf\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/mystery-shopping\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/mystery-shopping\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/11\/MBS-mystery-shopping-1.jpg\",\"datePublished\":\"2016-11-18T12:28:12+00:00\",\"dateModified\":\"2016-11-18T15:26:54+00:00\",\"description\":\"Blog Munich Business School\",\"breadcrumb\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/mystery-shopping\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/mystery-shopping\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/mystery-shopping\/#primaryimage\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/11\/MBS-mystery-shopping-1.jpg\",\"contentUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/11\/MBS-mystery-shopping-1.jpg\",\"width\":678,\"height\":381,\"caption\":\"MBS Mystery Shopping\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/mystery-shopping\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.munich-business-school.de\/insights\/en\/home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Archiv\",\"item\":\"https:\/\/www.munich-business-school.de\/insights\/category\/archiv\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Mystery Shopping in Munich Luxury Boutiques\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#website\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/\",\"name\":\"Munich Business School Insights\",\"description\":\"Der Hochschulblog der Munich Business School: News zu Studium, Forschung, Lehre und Wirtschaft\",\"publisher\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.munich-business-school.de\/insights\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#organization\",\"name\":\"Munich Business School\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/02\/b_MBS.png\",\"contentUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/02\/b_MBS.png\",\"width\":567,\"height\":288,\"caption\":\"Munich Business School\"},\"image\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Munich.Business.School\/\",\"https:\/\/x.com\/MunichBSchool\",\"https:\/\/www.instagram.com\/munichbschool\/\",\"https:\/\/www.linkedin.com\/school\/388042\/\",\"https:\/\/www.youtube.com\/MunichBSchool\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/69bdbdb2c808a1956492af2820a2a820\",\"name\":\"MBS\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/image\/56172a01f644aa552b30b1fc7036db83\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2024\/11\/cropped-MBS-Munich-Business-School-Icon-96x96.png\",\"contentUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2024\/11\/cropped-MBS-Munich-Business-School-Icon-96x96.png\",\"caption\":\"MBS\"},\"url\":\"https:\/\/www.munich-business-school.de\/insights\/author\/mbs\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Blog Munich Business School","description":"Blog Munich Business School","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/mystery-shopping\/","og_locale":"de_DE","og_type":"article","og_title":"Blog Munich Business School","og_description":"Blog Munich Business School","og_url":"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/mystery-shopping\/","og_site_name":"Munich Business School Insights","article_publisher":"https:\/\/www.facebook.com\/Munich.Business.School\/","article_published_time":"2016-11-18T12:28:12+00:00","article_modified_time":"2016-11-18T15:26:54+00:00","og_image":[{"width":678,"height":381,"url":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/11\/MBS-mystery-shopping-1.jpg","type":"image\/jpeg"}],"author":"MBS","twitter_card":"summary_large_image","twitter_creator":"@MunichBSchool","twitter_site":"@MunichBSchool","twitter_misc":{"Verfasst von":"MBS","Gesch\u00e4tzte Lesezeit":"1\u00a0Minute","Written by":"MBS"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/mystery-shopping\/#article","isPartOf":{"@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/mystery-shopping\/"},"author":{"name":"MBS","@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/69bdbdb2c808a1956492af2820a2a820"},"headline":"Mystery Shopping in Munich Luxury Boutiques","datePublished":"2016-11-18T12:28:12+00:00","dateModified":"2016-11-18T15:26:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/mystery-shopping\/"},"wordCount":131,"publisher":{"@id":"https:\/\/www.munich-business-school.de\/insights\/#organization"},"image":{"@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/mystery-shopping\/#primaryimage"},"thumbnailUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/11\/MBS-mystery-shopping-1.jpg","keywords":["Customer Experience","Luxury Brand","Luxury Management","Marketing","Mystery Shopping"],"articleSection":["Archiv","Archive"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/mystery-shopping\/","url":"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/mystery-shopping\/","name":"Blog Munich Business School","isPartOf":{"@id":"https:\/\/www.munich-business-school.de\/insights\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/mystery-shopping\/#primaryimage"},"image":{"@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/mystery-shopping\/#primaryimage"},"thumbnailUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/11\/MBS-mystery-shopping-1.jpg","datePublished":"2016-11-18T12:28:12+00:00","dateModified":"2016-11-18T15:26:54+00:00","description":"Blog Munich Business School","breadcrumb":{"@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/mystery-shopping\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.munich-business-school.de\/insights\/en\/2016\/mystery-shopping\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/mystery-shopping\/#primaryimage","url":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/11\/MBS-mystery-shopping-1.jpg","contentUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2016\/11\/MBS-mystery-shopping-1.jpg","width":678,"height":381,"caption":"MBS Mystery Shopping"},{"@type":"BreadcrumbList","@id":"https:\/\/www.munich-business-school.de\/insights\/en\/2016\/mystery-shopping\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.munich-business-school.de\/insights\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Archiv","item":"https:\/\/www.munich-business-school.de\/insights\/category\/archiv\/"},{"@type":"ListItem","position":3,"name":"Mystery Shopping in Munich Luxury Boutiques"}]},{"@type":"WebSite","@id":"https:\/\/www.munich-business-school.de\/insights\/#website","url":"https:\/\/www.munich-business-school.de\/insights\/","name":"Munich Business School Insights","description":"Der Hochschulblog der Munich Business School: News zu Studium, Forschung, Lehre und Wirtschaft","publisher":{"@id":"https:\/\/www.munich-business-school.de\/insights\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.munich-business-school.de\/insights\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.munich-business-school.de\/insights\/#organization","name":"Munich Business School","url":"https:\/\/www.munich-business-school.de\/insights\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/logo\/image\/","url":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/02\/b_MBS.png","contentUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/02\/b_MBS.png","width":567,"height":288,"caption":"Munich Business School"},"image":{"@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Munich.Business.School\/","https:\/\/x.com\/MunichBSchool","https:\/\/www.instagram.com\/munichbschool\/","https:\/\/www.linkedin.com\/school\/388042\/","https:\/\/www.youtube.com\/MunichBSchool"]},{"@type":"Person","@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/69bdbdb2c808a1956492af2820a2a820","name":"MBS","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/image\/56172a01f644aa552b30b1fc7036db83","url":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2024\/11\/cropped-MBS-Munich-Business-School-Icon-96x96.png","contentUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2024\/11\/cropped-MBS-Munich-Business-School-Icon-96x96.png","caption":"MBS"},"url":"https:\/\/www.munich-business-school.de\/insights\/author\/mbs\/"}]}},"_links":{"self":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts\/5381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/comments?post=5381"}],"version-history":[{"count":9,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts\/5381\/revisions"}],"predecessor-version":[{"id":5404,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/posts\/5381\/revisions\/5404"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/media\/5384"}],"wp:attachment":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/media?parent=5381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/categories?post=5381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/tags?post=5381"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/coauthors?post=5381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}