{"id":5952,"date":"2017-02-17T13:55:01","date_gmt":"2017-02-17T12:55:01","guid":{"rendered":"http:\/\/www.munich-business-school.de\/insights\/?p=5952"},"modified":"2017-02-17T17:28:52","modified_gmt":"2017-02-17T16:28:52","slug":"sbc-australian-football","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/en\/2017\/sbc-australian-football\/","title":{"rendered":"MASTER Sports Business and Communication Students Engage in Practical Project for Australian Football Club"},"content":{"rendered":"<p>As part of their sports marketing course, the students of the MASTER Sports Business and Communication program have started to engage in a very special practical project: Commissioned by Australian Football team <a href=\"http:\/\/www.portadelaidefc.com.au\/\" target=\"_blank\">Port Adelaide Football Club<\/a>, the student group will support Matthew Richardson, the club&#8217;s General Manager Marketing &amp; Consumer Business, in doing marketing analyses for an official game vs Gold Coast Football Club, scheduled for May 2017 in Shanghai, China.<\/p>\n<p>Port Adelaide Football Club, competing in the premier Australian Football League, AFL, will be the first team to play a game in China (alongside their opponents, of course), aiming to drive the interest in Australian Football in the country (for additional information, please see <a href=\"http:\/\/www.scmp.com\/sport\/other-sport\/article\/2067767\/beating-nfl-and-nba-punch-port-adelaide-bring-real-afl-deal\" target=\"_blank\">here<\/a>).<\/p>\n<p>The contact to the club was established by MBS lecturer and course leader Prof. Dr. Todd Davey, a former professional Australian Football player himself.<\/p>\n<h2 class=\"pv-top-card-section__headline Sans-17px-black-85% mb1\"><\/h2>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>As part of their sports marketing course, the students of the MASTER Sports Business and Communication program have started to engage in a very special practical project: Commissioned by Australian Football team Port Adelaide Football <a class=\"mh-excerpt-more\" href=\"https:\/\/www.munich-business-school.de\/insights\/en\/2017\/sbc-australian-football\/\" title=\"MASTER Sports Business and Communication Students Engage in Practical Project for Australian Football Club\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":26,"featured_media":5953,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10430,10432],"tags":[4904,4902,2406,4906,3818],"coauthors":[685],"class_list":["post-5952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archiv","category-archive","tag-afl","tag-australian-football","tag-china","tag-port-adelaide","tag-sports-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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