{"id":6934,"date":"2017-05-17T17:12:26","date_gmt":"2017-05-17T15:12:26","guid":{"rendered":"http:\/\/www.munich-business-school.de\/insights\/?p=6934"},"modified":"2017-05-22T14:50:18","modified_gmt":"2017-05-22T12:50:18","slug":"patricia-kraft-social-conference","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/en\/2017\/patricia-kraft-social-conference\/","title":{"rendered":"MBS Professor Patricia Kraft Got Fresh Insights Into Digital Customer Journey on the Munich Social Conference"},"content":{"rendered":"<p>On May 16, MBS Professor <a href=\"http:\/\/www.munich-business-school.de\/insights\/en\/author\/pkraft\/\">Patricia Kraft<\/a> participated in the Social Conference. There she discussed changes and new developments in marketing and customer journey research with agencies and companies, among them many Munich based internationals: Sixt, BMW, Audi, ADAC, Sky ProSieben, RTL2, Hamberger, Bayerischer Rundfunk, Check24, AutoScout 24, e-on, ERGO Direkt, Kaspersky, T-Systems, Microsoft etc.<\/p>\n<p>Named &#8222;FIRST FUNNEL CONFERENCE&#8220; <a href=\"https:\/\/twitter.com\/hashtag\/firstfunnel17\">#firstfunnel17<\/a> the conference agenda discussed the individual phases of the digital customer journey in different <a href=\"http:\/\/www.socialconference.de\/\">speeches<\/a>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-6937\" src=\"http:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2017\/05\/Social_Conference_2-164x200.jpg\" alt=\"\" width=\"164\" height=\"200\" srcset=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2017\/05\/Social_Conference_2-164x200.jpg 164w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2017\/05\/Social_Conference_2-839x1024.jpg 839w, https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2017\/05\/Social_Conference_2.jpg 1224w\" sizes=\"auto, (max-width: 164px) 100vw, 164px\" \/><\/p>\n<ul>\n<li>Attention<\/li>\n<li>Interest<\/li>\n<li>Purchase intent<\/li>\n<li>Conversion\/Purchase<\/li>\n<li>Service<\/li>\n<li>Advocacy<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>On May 16, MBS Professor Patricia Kraft participated in the Social Conference. There she discussed changes and new developments in marketing and customer journey research with agencies and companies, among them many Munich based internationals: <a class=\"mh-excerpt-more\" href=\"https:\/\/www.munich-business-school.de\/insights\/en\/2017\/patricia-kraft-social-conference\/\" title=\"MBS Professor Patricia Kraft Got Fresh Insights Into Digital Customer Journey on the Munich Social Conference\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":26,"featured_media":6938,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10430,10432],"tags":[3475,1981,1797],"coauthors":[685],"class_list":["post-6934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archiv","category-archive","tag-conference","tag-digital-transformation","tag-marketing-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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