Virtual Reality <\/em>(VR) is currently one of the buzzwords in digitization and marketing. While first attempts in the early 1990s were not particularly successful, Samsung Gear VR, Google Cardboard and Oculus Rift have succeeded at restarting VR in 2016.[1]<\/a> Indeed, in less than a single year, venture capitalists and technology giants such as Facebook have developed a huge interest in VR, along with other companies, which have been experimenting with this technology in the area of marketing.[2]<\/a> For example, just before Christmas, Coca-Cola invited its customers in shopping centres to a virtual ride with Santa Claus in his reindeer sleigh. The Marriott hotel chain offered newly-wed couples at a New York marriage registration office a virtual honeymoon trip to London or Hawaii, using the Oculus Rift headset in a teleporter (see below video).
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