{"id":8682,"date":"2018-01-11T14:20:37","date_gmt":"2018-01-11T13:20:37","guid":{"rendered":"https:\/\/www.munich-business-school.de\/insights\/?p=8682"},"modified":"2018-01-11T14:20:37","modified_gmt":"2018-01-11T13:20:37","slug":"alexander-hahn-professur","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/2018\/alexander-hahn-professur\/","title":{"rendered":"Munich Business School beruft Dr. Alexander Hahn zum Professor f\u00fcr Digital Marketing & Communication"},"content":{"rendered":"

Ab Februar 2018 wird Dr. Alexander Hahn Professor f\u00fcr „Digital Marketing and Communication“ an der Munich Business School (MBS). Der Experte f\u00fcr Marketing, Vertrieb und Kommunikation verf\u00fcgt \u00fcber langj\u00e4hrige Erfahrung in der Unternehmenspraxis sowie in Lehre und Forschung auf nationaler wie internationaler Ebene. Als Dozent wird er sein umfangreiches Wissen an Studierende aller Studienprogramme der MBS weitergeben. <\/strong><\/p>\n

Dr. Hahn studierte Volkswirtschaftslehre an der Universit\u00e4t Heidelberg und Betriebswirtschaftslehre an der Universit\u00e4t Mannheim, wo er anschlie\u00dfend summa cum laude promovierte. Danach schloss er sich der M\u00fcnchner Innovationsagentur und Unternehmensberatung HYVE an, wo er als Project Manager Consulting und sp\u00e4ter als Head of Innovation Consulting arbeitete. Dort betreute er unter anderem Unternehmen wie Audi, Adidas, die Deutsche Telekom und Lufthansa. 2016 gr\u00fcndete er gemeinsam mit Gesch\u00e4ftspartnern das Start-up HomeFox<\/a>, f\u00fcr das er als Chief Marketing Officer t\u00e4tig ist.<\/p>\n

Erfahrener Hochschullehrer und erstklassiger Forscher<\/h2>\n

Dr. Hahn hat an zahlreichen f\u00fchrenden Universit\u00e4ten und Business Schools im deutschsprachigen Raum und im internationalen Ausland unterrichtet, unter anderem ist er seit 2015 st\u00e4ndiger Dozent an der Solvay Brussels School of Economics and Management in Br\u00fcssel. Dar\u00fcber hinaus ist Dr. Hahn ein gefragter Referent auf internationalen Konferenzen.<\/p>\n

Neben seiner Lehrt\u00e4tigkeit verf\u00fcgt Dr. Hahn \u00fcber umfassende Forschungserfahrung in den Bereichen Marketing, Vertrieb und Kommunikation. Er ver\u00f6ffentlicht regelm\u00e4\u00dfig Fachbeitr\u00e4ge in wissenschaftlichen Zeitschriften, ist Gutachter von wissenschaftlichen Publikationen und hat als Autor an zahlreichen Fachb\u00fcchern mitgearbeitet \u2013 auf nationaler sowie internationaler Ebene. Aufgrund seiner wissenschaftlichen Leistungen wurde Dr. Hahn sowohl 2015 als auch 2016 von der American Marketing Association unter die Top 50 der weltweit f\u00fchrenden Marketingforscher gew\u00e4hlt.<\/p>\n

\u201eWir sind sehr stolz darauf, dass wir mit Dr. Alexander Hahn einen hoch angesehenen und ambitionierten Dozenten und Forscher f\u00fcr die MBS gewonnen haben. Seine Berufserfahrung, sein praxisorientierter Lehransatz, seine internationale Denkweise und seine ambitionierten Forschungsaktivit\u00e4ten passen perfekt zum Profil unserer Hochschule“, so Prof. Dr. Stefan Baldi, Dekan der Munich Business School.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ab Februar 2018 wird Dr. Alexander Hahn Professor f\u00fcr „Digital Marketing and Communication“ an der Munich Business School (MBS). Der Experte f\u00fcr Marketing, Vertrieb und Kommunikation verf\u00fcgt \u00fcber langj\u00e4hrige Erfahrung in der Unternehmenspraxis sowie in […]<\/a><\/p>\n<\/div>","protected":false},"author":26,"featured_media":8680,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10430,10432],"tags":[6265,6267,361,463,6263],"coauthors":[685],"class_list":["post-8682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archiv","category-archive","tag-alexander-hahn-de","tag-digital-marketing-de","tag-kommunikation","tag-professor","tag-professur"],"yoast_head":"\nDr. Alexander Hahn neuer Professor f\u00fcr Digital Marketing & Communication an der MBS<\/title>\n<meta name=\"description\" content=\"Ab Februar 2018 wird Dr. Alexander Hahn Professor f\u00fcr "Digital Marketing and Communication" an der Munich Business School (MBS).\" \/>\n<meta name=\"robots\" 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