{"id":8921,"date":"2018-02-07T14:59:12","date_gmt":"2018-02-07T13:59:12","guid":{"rendered":"https:\/\/www.munich-business-school.de\/insights\/?p=8921"},"modified":"2018-04-04T23:06:42","modified_gmt":"2018-04-04T21:06:42","slug":"the-mark-2018","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/en\/2018\/the-mark-2018\/","title":{"rendered":"MBS Master Students Prepare for The Mark Luxury Business Competition 2018"},"content":{"rendered":"

In the 2017 edition of the Luxury Business Pitching Competition The Mark<\/a> \u2013 organized by International University of Monaco (IUM), an MBS partner institution \u2013 the MBS student team SIELU reached the final round of the contest<\/a>, a feat achieved by just seven out of 75 teams to enter the competition.<\/p>\n

Now, the current Master students of the Luxury Management concentration are working hard to follow suit. In a two-day creative workshop organized and held by Prof. Dr. Andrea Bookhagen, their Luxury Marketing & Luxury Brand Management course leader, four student teams gathered at MBS to start developing innovative luxury business ideas and prepare their application for the contest. Meanwhile, Prof. Dr. Bookhagen, a distinguished branding and marketing expert, has been invited to become a member of the 1st round jury of the competition.<\/p>\n

The Mark Challenge allows students with an entrepreneurial spirit to pitch a luxury or premium business idea to a professional panel of potential investors and community leaders. The grand finale of the contest will be held on May 17 in Monaco.<\/p>\n