{"id":9246,"date":"2018-03-26T12:33:21","date_gmt":"2018-03-26T10:33:21","guid":{"rendered":"https:\/\/www.munich-business-school.de\/insights\/?p=9246"},"modified":"2018-04-04T23:04:09","modified_gmt":"2018-04-04T21:04:09","slug":"the-mark-2018-2","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/en\/2018\/the-mark-2018-2\/","title":{"rendered":"MBS Teams Advance to Next Round in „The Mark“ Luxury & Premium Service Business Plan Competition"},"content":{"rendered":"

Once again this year, the Master students of the Luxury Management concentration are participating in the\u00a0International Luxury & Premium Service Business Plan Competition The Mark<\/a>, organized by MBS\u2019 partner institution International University of Monaco<\/a> (IUM).<\/p>\n

In a two-day creative workshop<\/a> organized and held by Prof. Dr. Andrea Bookhagen, their Luxury Marketing & Luxury Brand Management course leader, four student teams gathered at MBS to develop innovative luxury business ideas and eventually applied for the contest.<\/p>\n

Now, the jury of the competition has announced a list of 24 teams (out of a 45-team starting field) from 52 universities and business schools around the world that advance to the second round \u2013 amongst them all four MBS teams: Wanderluxx, Morphea, Majuni, and LuxWorld. What a great achievement!<\/p>\n

\"\"<\/a>
Team Wanderluxx<\/figcaption><\/figure>\n
\"MBS<\/a>
Team LuxWorld<\/figcaption><\/figure>\n
\"MBS<\/a>
Team Majuni<\/figcaption><\/figure>\n
\"MBS<\/a>
Team Morphea<\/figcaption><\/figure>\n

A second jury will be held on April 23 to select the six finalists. The finals will be held at Novotel Monaco on May 17. The winning team will receive a prize of 500 euros, 3000 MDX cryptocurrency and marketing consultancy.<\/p>\n

In last year’s edition of the competition, MBS team SIELU managed to make it to the finals<\/a>.<\/p>\n

Congratulations to Wanderluxx, Morphea, Majuni, and LuxWorld \u2013 and good luck for the upcoming round(s)!<\/p>\n","protected":false},"excerpt":{"rendered":"

Once again this year, the Master students of the Luxury Management concentration are participating in the\u00a0International Luxury & Premium Service Business Plan Competition The Mark, organized by MBS\u2019 partner institution International University of Monaco (IUM). 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