{"id":9352,"date":"2018-04-13T14:37:30","date_gmt":"2018-04-13T12:37:30","guid":{"rendered":"https:\/\/www.munich-business-school.de\/insights\/?p=9352"},"modified":"2018-12-20T16:10:46","modified_gmt":"2018-12-20T15:10:46","slug":"business-project-ispo","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/en\/2018\/business-project-ispo\/","title":{"rendered":"Master Business Project: MBS Students Develop Strategy to Promote ISPO Trade Fairs in Asia"},"content":{"rendered":"

For several months, the Master International Business students of Munich Business School have been working on their Business Projects, commissioned by various companies and organizations. These days, the student teams are presenting their findings to the respective company representatives.<\/p>\n

One team, comprised of Master students Andrea Sanchez Aguilar, Yu Zhong, Kai Berninger, and Kai Sch\u00e4fer, dealt with developing a strategy for trade fair organizer Messe M\u00fcnchen\/ISPO<\/a> to further promote their events in China, ISPO Shanghai and ISPO Beijing, amongst exhibitors from Western countries. The students, supervised by MBS Professor Dr. Christian Schmidkonz, presented their ideas to Daniel Keppler (3rd from left on the above picture), Trade Fair Marketing Manager at ISPO.<\/p>\n","protected":false},"excerpt":{"rendered":"

For several months, the Master International Business students of Munich Business School have been working on their Business Projects, commissioned by various companies and organizations. These days, the student teams are presenting their findings to […]<\/a><\/p>\n<\/div>","protected":false},"author":26,"featured_media":9353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10430,10432],"tags":[7353,4956,6536,4958,6538],"coauthors":[685],"class_list":["post-9352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archiv","category-archive","tag-international-2018","tag-ispo","tag-messe-munchen","tag-trade-fair","tag-trade-show"],"yoast_head":"\nMBS Students Develop Strategy to Promote ISPO Trade Fairs in Asia<\/title>\n<meta name=\"description\" content=\"Master International Business students Andrea Sanchez Aguilar, Yu Zhong, Kai Berninger, and Kai Sch\u00e4fer, dealt with developing a strategy for trade fair organizer Messe M\u00fcnchen\/ISPO to further promote their events in China, ISPO Shanghai and ISPO Beijing.\" \/>\n<meta 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