{"id":9773,"date":"2018-06-07T18:16:35","date_gmt":"2018-06-07T16:16:35","guid":{"rendered":"https:\/\/www.munich-business-school.de\/insights\/?p=9773"},"modified":"2018-12-20T12:08:47","modified_gmt":"2018-12-20T11:08:47","slug":"sbc-hoamcoming-vol-ii","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/2018\/sbc-hoamcoming-vol-ii\/","title":{"rendered":"SBC Hoamcoming Vol. II \u2013 Influencer Marketing im Sport"},"content":{"rendered":"<p>Am vergangenen Samstag trafen sich \u00fcber 40 aktuelle, ehemalige und zuk\u00fcnftige Studierende des Programms Master Sports Business and Communication zum zweiten &#8222;SBC Hoamcoming&#8220;-Networkingevent in der MBS Lounge. Das Event, <a href=\"https:\/\/www.munich-business-school.de\/insights\/2017\/sbc-hoamcoming-1\/\">das im M\u00e4rz 2017 seine Premiere gefeiert hatte<\/a>, stand dieses Mal unter dem Motto &#8222;Influencer Marketing im Sport&#8220;.<\/p>\n<p>Passend zum Thema hatten die Organisatoren als Speaker Daniel Spr\u00fcgel eingeladen, Gr\u00fcnder und Gesch\u00e4ftsf\u00fchrer von <a href=\"https:\/\/sportsmaniac.de\/\" target=\"_blank\" rel=\"noopener\">Sports Maniac<\/a> und Experte f\u00fcr Digital Sports Marketing. Er besch\u00e4ftigte sich in seinem Vortrag mit &#8222;Personal Branding&#8220;. Anschlie\u00dfend stellte SBC-Alumnus Michael Babel ein &#8222;Fanfluencer&#8220;-Projekt seines Arbeitgebers Gazprom vor.<\/p>\n<p>Den verbleibenden Abend nutzen die SBCler in lockerer Atmosph\u00e4re zum Erfahrungsaustausch und Networking \u2013 w\u00e4hrend auf der eigens aufgebauten Leinwand die deutsche Nationalelf gegen \u00d6sterreich ihre Generalprobe f\u00fcr die WM vergeigte.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Am vergangenen Samstag trafen sich \u00fcber 40 aktuelle, ehemalige und zuk\u00fcnftige Studierende des Programms Master Sports Business and Communication zum zweiten &#8222;SBC Hoamcoming&#8220;-Networkingevent in der MBS Lounge. 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