{"id":991,"date":"2015-02-10T17:20:02","date_gmt":"2015-02-10T16:20:02","guid":{"rendered":"http:\/\/www.munich-business-school.de\/insights\/?p=991"},"modified":"2016-01-26T08:53:19","modified_gmt":"2016-01-26T07:53:19","slug":"paradies-in-gefahr-m-d-l-markus-blume-an-der-mbs","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/2015\/paradies-in-gefahr-m-d-l-markus-blume-an-der-mbs\/","title":{"rendered":"Paradies in Gefahr! M.d.L. Markus Blume an der MBS"},"content":{"rendered":"<p><strong>Big Data, Digitalisierung, geopolitische Ver\u00e4nderungen \u2013 drei Begriffe, die f\u00fcr die rasante Ver\u00e4nderung der Welt im 21. Jahrhundert stehen. Zu rasant f\u00fcr unsere Gesellschaft und unsere Wirtschaft? Mit diesen Fragen besch\u00e4ftigte sich Markus Blume, Mitglied des bayerischen Landtags, in seinem Gastvortrag \u201eParadise at risk\u201c an der Munich Business School (MBS)<\/strong><\/p>\n<p>Etwa 85 Studierende der MBS waren am Dienstag, den 10. Februar 2015, gekommen, um Markus Blume zu h\u00f6ren und mit ihm zu diskutieren. Der 40-j\u00e4hrige CSU-Politiker und ehemalige Unternehmer ist ein gefragter Experte zu den Themen Digitalisierung, Globalisierung und demografische Entwicklung. Besonderes Augenmerk richtet Blume dabei auf die Entwicklung im Freistaat Bayern \u2013 dem \u201eParadise at risk\u201c.<\/p>\n<p>Nach einer kurzen Einf\u00fchrung von Dr. h.c. Rudolf Gr\u00f6ger, Pr\u00e4sident der MBS, referierte Markus Blume \u00fcber Ph\u00e4nomene, die rasant und mit Nachdruck die Welt des 21. Jahrhunderts beeinflussen und pr\u00e4gen. Denn Themen wie Big Data, Digitalisierung und geopolitische Ver\u00e4nderungen betreffen s\u00e4mtliche Bereiche modernen Lebens, darunter auch Gesellschaft und Wirtschaft.<\/p>\n<p><b>Hei\u00dfen Autos bald Google?<\/b><\/p>\n<p>Das machte Markus Blume unter anderem am Beispiel der bayerischen Automobilindustrie deutlich: Die Fahrzeuge aus M\u00fcnchen und Ingolstadt haben weltweit einen guten Ruf. Sie \u00fcberzeugen traditionell durch deutsche Ingenieurskunst sowie technische Innovationen und setzen auch im Design neue Trends. Doch auch im Automobil-Bereich spielt Software eine immer bedeutendere Rolle \u2013 Stichwort Selbstfahrendes Auto. Bald k\u00f6nnte f\u00fcr Kunden nicht mehr solide Technik das entscheidende Kaufargument sein, sondern die aufgespielte Software \u2013 zum Nachteil etablierter Hersteller wie Audi oder BMW.<\/p>\n<p>Markus Blume fordert daher international g\u00fcltige Regeln, die gleiche Chancen f\u00fcr alle Unternehmen erm\u00f6glichen und Wettbewerbsverzerrungen verhindern. Sonst k\u00f6nnten es bald Daten sammelnde Global Player wie Google oder Apple sein, die den Automobilmarkt und andere Branchen entscheidend beeinflussen oder sogar dominieren.<\/p>\n<p><b>Der Bayer ist nicht mehr allein<\/b><\/p>\n<p>Auch den Themenkomplex demografische Ver\u00e4nderung und Migration griff Markus Blume in seinem Vortrag auf: Deutschland ist ein klassisches Einwandererland, in Bayern hat bereits jeder zweite Sch\u00fcler einen Migrationshintergrund. Um die Chancen effektiv zu nutzen, die dadurch entstehen, muss laut Blume eine neue gesellschaftliche Identit\u00e4t entstehen. Frei nach dem Motto: \u201eDer Bayer ist in Bayern nicht mehr allein\u201c.<\/p>\n<p>Abschlie\u00dfend richtete Markus Blume einen eindringlichen Appell an die Studierenden: Es gibt globale Entwicklungen, die nicht aufzuhalten sind \u2013 auch nicht in Bayern. Es muss ein Bewusstsein geschaffen werden, sich mit diesen Entwicklungen auseinanderzusetzen. Ansonsten ist das (Wirtschafts-)Paradies Bayern \u201eat risk\u201c.<\/p>\n<p>Im Anschluss an den interessanten Vortrag kam es zu einer regen Diskussion. Vor allem das Thema Migration war f\u00fcr die vielen ausl\u00e4ndischen Gaststudenten im Plenum von gro\u00dfem Interesse.<\/p>\n<div id='gallery-1' class='gallery galleryid-991 gallery-columns-2 gallery-size-mh-magazine-content'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.munich-business-school.de\/insights\/en\/2015\/paradise-at-risk\/img_6404\/'><img loading=\"lazy\" decoding=\"async\" width=\"678\" height=\"381\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2015\/02\/IMG_6404-678x381.jpg\" class=\"attachment-mh-magazine-content size-mh-magazine-content\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.munich-business-school.de\/insights\/en\/2015\/paradise-at-risk\/img_6390\/'><img loading=\"lazy\" decoding=\"async\" width=\"678\" height=\"381\" src=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2015\/02\/IMG_6390-678x381.jpg\" class=\"attachment-mh-magazine-content size-mh-magazine-content\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Big Data, Digitalisierung, geopolitische Ver\u00e4nderungen \u2013 drei Begriffe, die f\u00fcr die rasante Ver\u00e4nderung der Welt im 21. Jahrhundert stehen. Zu rasant f\u00fcr unsere Gesellschaft und unsere Wirtschaft? Mit diesen Fragen besch\u00e4ftigte sich Markus Blume, Mitglied <a class=\"mh-excerpt-more\" href=\"https:\/\/www.munich-business-school.de\/insights\/2015\/paradies-in-gefahr-m-d-l-markus-blume-an-der-mbs\/\" title=\"Paradies in Gefahr! M.d.L. Markus Blume an der MBS\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":26,"featured_media":984,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10430,10432],"tags":[231,396],"coauthors":[685,2663],"class_list":["post-991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archiv","category-archive","tag-digitale-transformation-de","tag-markus-blume-de"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blog Munich Business School<\/title>\n<meta name=\"description\" content=\"Blog Munich Business School\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.munich-business-school.de\/insights\/2015\/paradies-in-gefahr-m-d-l-markus-blume-an-der-mbs\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog Munich Business School\" \/>\n<meta property=\"og:description\" content=\"Blog Munich Business School\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.munich-business-school.de\/insights\/2015\/paradies-in-gefahr-m-d-l-markus-blume-an-der-mbs\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Business School Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Munich.Business.School\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-02-10T16:20:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-01-26T07:53:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2015\/02\/IMG_6394-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"MBS\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MunichBSchool\" \/>\n<meta name=\"twitter:site\" content=\"@MunichBSchool\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"MBS\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"MBS\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2015\/paradies-in-gefahr-m-d-l-markus-blume-an-der-mbs\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/2015\/paradies-in-gefahr-m-d-l-markus-blume-an-der-mbs\/\"},\"author\":{\"name\":\"MBS\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/69bdbdb2c808a1956492af2820a2a820\"},\"headline\":\"Paradies in Gefahr! 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