{"id":9928,"date":"2018-07-02T14:12:28","date_gmt":"2018-07-02T12:12:28","guid":{"rendered":"https:\/\/www.munich-business-school.de\/insights\/?p=9928"},"modified":"2018-12-20T16:07:54","modified_gmt":"2018-12-20T15:07:54","slug":"keller-sports-featured-in-brand-eins-magazine","status":"publish","type":"post","link":"https:\/\/www.munich-business-school.de\/insights\/en\/2018\/keller-sports-featured-in-brand-eins-magazine\/","title":{"rendered":"MBS Startup Keller Sports Featured in brand eins Business Magazine"},"content":{"rendered":"<p><a href=\"https:\/\/www.keller-sports.de\/\" target=\"_blank\" rel=\"noopener\">Keller Sports<\/a>, a Munich-based sporting goods retailer founded by MBS alumnus Moritz Keller and his brother, Jakob, is featured in the current edition of <a href=\"https:\/\/www.brandeins.de\/magazine\/brand-eins-wirtschaftsmagazin\/2018\/service\/ein-blick-ins-heft\" target=\"_blank\" rel=\"noopener\">brand eins<\/a>, a popular German business magazine. The article focuses on the business and customer relations strategy Keller Sports has been pursuing since its founding in 2005. Today, the company is one of the leading premium online sporting goods retailers while also running a brick-and-mortar Brand Experience Store in Munich, located in Auenstra\u00dfe 120.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Keller Sports, a Munich-based sporting goods retailer founded by MBS alumnus Moritz Keller and his brother, Jakob, is featured in the current edition of brand eins, a popular German business magazine. The article focuses on <a class=\"mh-excerpt-more\" href=\"https:\/\/www.munich-business-school.de\/insights\/en\/2018\/keller-sports-featured-in-brand-eins-magazine\/\" title=\"MBS Startup Keller Sports Featured in brand eins Business Magazine\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":26,"featured_media":9931,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10430,10432],"tags":[4427,6822,7355,3834,1763,6824],"coauthors":[685],"class_list":["post-9928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archiv","category-archive","tag-brand-eins","tag-customer-relations","tag-innovation-2018","tag-keller-sports","tag-retail","tag-sporting-goods"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MBS Startup Keller Sports Featured in brand eins 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