{"id":48,"name":"Prof. Dr. Sophie Hieke","url":"","description":"Sophie Hieke ist Professorin f\u00fcr Marketing und Kommunikation an der Munich Business School, Studiengangsleiterin des Masterstudiengangs Internationales Marketing und Markenmanagement und wurde 2022 zur Impact Officer der Hochschule ernannt. Sie ist au\u00dferdem Senior Research Strategy Advisor beim European Food Information Council (EUFIC) in Br\u00fcssel, wo sie in den letzten zehn Jahren die Abteilung f\u00fcr Konsumforschung aufgebaut hat und weiterhin an gro\u00df angelegten paneurop\u00e4ischen Forschungsprojekten und Netzwerken zu Themen rund um gesundes und nachhaltiges Ern\u00e4hrungsverhalten teilnimmt.","link":"https:\/\/www.munich-business-school.de\/insights\/author\/shieke\/","slug":"shieke","avatar_urls":{"24":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2021\/04\/cropped-20191027_mbs-Hieke-Sophie_dunkelgrau-edited-1-24x24.jpg","48":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2021\/04\/cropped-20191027_mbs-Hieke-Sophie_dunkelgrau-edited-1-48x48.jpg","96":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2021\/04\/cropped-20191027_mbs-Hieke-Sophie_dunkelgrau-edited-1-96x96.jpg"},"meta":[],"simple_local_avatar":{"media_id":19770,"full":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2021\/04\/cropped-20191027_mbs-Hieke-Sophie_dunkelgrau-edited-1.jpg","blog_id":1,"192":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2021\/04\/cropped-20191027_mbs-Hieke-Sophie_dunkelgrau-edited-1-192x192.jpg","96":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2021\/04\/cropped-20191027_mbs-Hieke-Sophie_dunkelgrau-edited-1-96x96.jpg","500":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2021\/04\/cropped-20191027_mbs-Hieke-Sophie_dunkelgrau-edited-1-500x500.jpg","180":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2021\/04\/cropped-20191027_mbs-Hieke-Sophie_dunkelgrau-edited-1-180x180.jpg","90":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2021\/04\/cropped-20191027_mbs-Hieke-Sophie_dunkelgrau-edited-1-90x90.jpg","64":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2021\/04\/cropped-20191027_mbs-Hieke-Sophie_dunkelgrau-edited-1-64x64.jpg","32":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2021\/04\/cropped-20191027_mbs-Hieke-Sophie_dunkelgrau-edited-1-32x32.jpg","24":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2021\/04\/cropped-20191027_mbs-Hieke-Sophie_dunkelgrau-edited-1-24x24.jpg","48":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2021\/04\/cropped-20191027_mbs-Hieke-Sophie_dunkelgrau-edited-1-48x48.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prof. Dr. Sophie Hieke, Author at Munich Business School Insights<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.munich-business-school.de\/insights\/author\/shieke\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"profile\" \/>\n<meta property=\"og:title\" content=\"Prof. Dr. Sophie Hieke, Author at Munich Business School Insights\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.munich-business-school.de\/insights\/author\/shieke\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Business School Insights\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2021\/04\/cropped-20191027_mbs-Hieke-Sophie_dunkelgrau-edited-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2336\" \/>\n\t<meta property=\"og:image:height\" content=\"2336\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@MunichBSchool\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"ProfilePage\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/author\/shieke\/\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/author\/shieke\/\",\"name\":\"Prof. Dr. Sophie Hieke, Author at Munich Business School Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#website\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/author\/shieke\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.munich-business-school.de\/insights\/author\/shieke\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/author\/shieke\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.munich-business-school.de\/insights\/en\/home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Archives for Prof. Dr. Sophie Hieke\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#website\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/\",\"name\":\"Munich Business School Insights\",\"description\":\"Der Hochschulblog der Munich Business School: News zu Studium, Forschung, Lehre und Wirtschaft\",\"publisher\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.munich-business-school.de\/insights\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#organization\",\"name\":\"Munich Business School\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/02\/b_MBS.png\",\"contentUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/02\/b_MBS.png\",\"width\":567,\"height\":288,\"caption\":\"Munich Business School\"},\"image\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Munich.Business.School\/\",\"https:\/\/x.com\/MunichBSchool\",\"https:\/\/www.instagram.com\/munichbschool\/\",\"https:\/\/www.linkedin.com\/school\/388042\/\",\"https:\/\/www.youtube.com\/MunichBSchool\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/4ece8f73827d652d6117ac66d4edf2a2\",\"name\":\"Prof. Dr. Sophie Hieke\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/image\/01974b52bb79720319f04efce7ef97c0\",\"url\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2021\/04\/cropped-20191027_mbs-Hieke-Sophie_dunkelgrau-edited-1-96x96.jpg\",\"contentUrl\":\"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2021\/04\/cropped-20191027_mbs-Hieke-Sophie_dunkelgrau-edited-1-96x96.jpg\",\"caption\":\"Prof. Dr. Sophie Hieke\"},\"description\":\"Sophie Hieke ist Professorin f\u00fcr Marketing und Kommunikation an der Munich Business School, Studiengangsleiterin des Masterstudiengangs Internationales Marketing und Markenmanagement und wurde 2022 zur Impact Officer der Hochschule ernannt. Sie ist au\u00dferdem Senior Research Strategy Advisor beim European Food Information Council (EUFIC) in Br\u00fcssel, wo sie in den letzten zehn Jahren die Abteilung f\u00fcr Konsumforschung aufgebaut hat und weiterhin an gro\u00df angelegten paneurop\u00e4ischen Forschungsprojekten und Netzwerken zu Themen rund um gesundes und nachhaltiges Ern\u00e4hrungsverhalten teilnimmt.\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.munich-business-school.de\/insights\/author\/shieke\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Prof. Dr. Sophie Hieke, Author at Munich Business School Insights","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.munich-business-school.de\/insights\/author\/shieke\/","og_locale":"de_DE","og_type":"profile","og_title":"Prof. Dr. Sophie Hieke, Author at Munich Business School Insights","og_url":"https:\/\/www.munich-business-school.de\/insights\/author\/shieke\/","og_site_name":"Munich Business School Insights","og_image":[{"width":2336,"height":2336,"url":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2021\/04\/cropped-20191027_mbs-Hieke-Sophie_dunkelgrau-edited-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@MunichBSchool","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"ProfilePage","@id":"https:\/\/www.munich-business-school.de\/insights\/author\/shieke\/","url":"https:\/\/www.munich-business-school.de\/insights\/author\/shieke\/","name":"Prof. Dr. Sophie Hieke, Author at Munich Business School Insights","isPartOf":{"@id":"https:\/\/www.munich-business-school.de\/insights\/#website"},"breadcrumb":{"@id":"https:\/\/www.munich-business-school.de\/insights\/author\/shieke\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.munich-business-school.de\/insights\/author\/shieke\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.munich-business-school.de\/insights\/author\/shieke\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.munich-business-school.de\/insights\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Archives for Prof. Dr. Sophie Hieke"}]},{"@type":"WebSite","@id":"https:\/\/www.munich-business-school.de\/insights\/#website","url":"https:\/\/www.munich-business-school.de\/insights\/","name":"Munich Business School Insights","description":"Der Hochschulblog der Munich Business School: News zu Studium, Forschung, Lehre und Wirtschaft","publisher":{"@id":"https:\/\/www.munich-business-school.de\/insights\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.munich-business-school.de\/insights\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.munich-business-school.de\/insights\/#organization","name":"Munich Business School","url":"https:\/\/www.munich-business-school.de\/insights\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/logo\/image\/","url":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/02\/b_MBS.png","contentUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2018\/02\/b_MBS.png","width":567,"height":288,"caption":"Munich Business School"},"image":{"@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Munich.Business.School\/","https:\/\/x.com\/MunichBSchool","https:\/\/www.instagram.com\/munichbschool\/","https:\/\/www.linkedin.com\/school\/388042\/","https:\/\/www.youtube.com\/MunichBSchool"]},{"@type":"Person","@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/4ece8f73827d652d6117ac66d4edf2a2","name":"Prof. Dr. Sophie Hieke","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.munich-business-school.de\/insights\/#\/schema\/person\/image\/01974b52bb79720319f04efce7ef97c0","url":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2021\/04\/cropped-20191027_mbs-Hieke-Sophie_dunkelgrau-edited-1-96x96.jpg","contentUrl":"https:\/\/www.munich-business-school.de\/insights\/wp-content\/uploads\/2021\/04\/cropped-20191027_mbs-Hieke-Sophie_dunkelgrau-edited-1-96x96.jpg","caption":"Prof. Dr. Sophie Hieke"},"description":"Sophie Hieke ist Professorin f\u00fcr Marketing und Kommunikation an der Munich Business School, Studiengangsleiterin des Masterstudiengangs Internationales Marketing und Markenmanagement und wurde 2022 zur Impact Officer der Hochschule ernannt. Sie ist au\u00dferdem Senior Research Strategy Advisor beim European Food Information Council (EUFIC) in Br\u00fcssel, wo sie in den letzten zehn Jahren die Abteilung f\u00fcr Konsumforschung aufgebaut hat und weiterhin an gro\u00df angelegten paneurop\u00e4ischen Forschungsprojekten und Netzwerken zu Themen rund um gesundes und nachhaltiges Ern\u00e4hrungsverhalten teilnimmt.","mainEntityOfPage":{"@id":"https:\/\/www.munich-business-school.de\/insights\/author\/shieke\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/users\/48","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.munich-business-school.de\/insights\/wp-json\/wp\/v2\/users"}]}}