Using the Business Model Canvas as a Tool

Last week, the creators and developers of the tool “Business Model Canvas”, Alexander Osterwalder und Yves Pigneur, got the Strategy Award from the Thinkers50-Organisation.

Of course, the tool is also taught and applied at MBS. Here you see some impressions from this semester’s strategy course of Prof. Dr. Patricia Kraft. The students did a great job in understanding and applying the business model instrument.