Prof. Dr. Todd Davey is a Professor of Sports Marketing and Management and Marketing at the Munich Business School and a visiting researcher and lecturer at the University of Adelaide, Australia and at the Nelson Mandela Metropolitan University in South Africa.
Formerly a Senior Manager with Deloitte Australia and Strategy and Business Development Manager for one of Australia’s fastest growing start-ups, Todd has ‘switched sides’ to work within academia. Having just completed his PhD on entrepreneurship at universities at the VU Amsterdam, Todd also divides his time between his roles as Director of Strategy with the University-Industry Innovation Network and leading the largest European study on university-business cooperation for the European commission.
Once a semi-professional Australian football player himself, Todd previously worked as Marketing Director for a large Australian second division football club as well as conducting innovation research and consultancy for Adelaide Football Club, the Pacific Islanders Rugby team, Fortuna Düsseldorf, AFL Europe and Berlin Thunder.
Prof. Dr. Todd Davey, Matthew RichardsonMarch 13, 2018
Every sports fan knows and reveres them, they are the moments when a stadium becomes the largest choir in the world, an entire nation spontaneously rises in unity, where cultures are revealed and opposition teams […]
Part 1: Self-Reflection – a Game-Changing Ability Developing self-reflection in the workplace, can lead to elite individual or organizational performance. During my work-life in a global professional service firm, there were formalized and rigorous 360-degree […]
Businesses spend exorbitant amounts on training and motivation of staff with companies spending over USD 359 billion annually, or nearly 1 % of annual revenues. Yet most of the spend is on technical training and […]
Kay Himmighöfer, Simon Trägner, Prof. Dr. Todd DaveyFebruary 24, 2017
An MBS survey, directed at decision makers of sport sponsorship in Germany, shows the potential of social media and highlights the areas in which the sporting clubs (sponsees) have to improve. Every second German uses […]
A global brand review for a professional Australian football club yielded valuable insights into how brand value in the sport business can be developed. In 2016, the Dallas Cowboys were rated by Forbes as the […]