Prof. Dr. Todd Davey
About Prof. Dr. Todd Davey
Prof. Dr. Todd Davey is a Professor of Sports Marketing and Management and Marketing at the Munich Business School and a visiting researcher and lecturer at the University of Adelaide, Australia and at the Nelson Mandela Metropolitan University in South Africa. Formerly a Senior Manager with Deloitte Australia and Strategy and Business Development Manager for one of Australia’s fastest growing start-ups, Todd has ‘switched sides’ to work within academia. Having just completed his PhD on entrepreneurship at universities at the VU Amsterdam, Todd also divides his time between his roles as Director of Strategy with the University-Industry Innovation Network and leading the largest European study on university-business cooperation for the European commission. Once a semi-professional Australian football player himself, Todd previously worked as Marketing Director for a large Australian second division football club as well as conducting innovation research and consultancy for Adelaide Football Club, the Pacific Islanders Rugby team, Fortuna Düsseldorf, AFL Europe and Berlin Thunder.

How Do You Build Iconic Fan Rituals That Are Unforgettable?

March 13, 2018

Every sports fan knows and reveres them, they are the moments when a stadium becomes the largest choir in the world, an entire nation spontaneously rises in unity, where cultures are revealed and opposition teams […]

What Makes a Sports Brand Great?

September 13, 2016

A global brand review for a professional Australian football club yielded valuable insights into how brand value in the sport business can be developed. In 2016, the Dallas Cowboys were rated by Forbes as the […]