Master
Innovation and Entrepreneurship

Sub-modules:

• Entrepreneurial Mindset and Business Design: Learn how to act with an entrepreneurial and innovative mindset and how to leverage ecosystems and available resources. Identify opportunities for sustainable, social, entrepreneurial, academic, public, and family entrepreneurship and apply appropriate entrepreneurial strategies.
• Innovation Strategy: Learn how to deal with cultural, behavioral, organizational, international, collaborative, technological, and personal factors that influence innovation. Apply strategies for implementing innovation and product development appropriate to the specific context.

Sub-modules:

• Ideation, Design Thinking & Prototyping I: Apply design thinking, the lean startup approach, and hypothesis-driven experimentation to identify, analyze, and solve key problems. Experience creativity and storytelling techniques, apply business modeling, and train to pitch successfully.
• Lean Startup, Usability Testing & Prototyping II: Become familiar with the principles of user experience and interfaces, prototyping metrics, and agile development, and apply tools and techniques for usability testing. Actively participate in a Google Design Sprint to solve a real business challenge.

Independent work in small teams on a real project for a start-up/established innovative company in the 1st and 2nd semesters:

• Define project content, working methods, and goals in collaboration with business partners.
• Benefit from the guidance and ongoing support of MBS professors.
• Train in professional collaboration and project management, structured problem solving, and sound market analysis, among other things.

Sub-Modules:

• International Strategic Management: Learn about the driving forces behind globalization and the associated strategic models, and find out how you can apply them in business operations.
• Organizational Behavior: Explore the relationships between individuals, organizations, and society, as well as the reasons behind behaviors in organizations.
• Conscious Business: Develop an understanding of alternative business practices as opposed to the traditional focus on profit as the core objective of a company, based on the four principles of conscious capitalism and best practices in conscious business.

Choose 1 out of 3

Gain insights into business practices and current business topics in the chosen region based on an understanding of the social background as well as the economic and political system in the respective region.

• Business in Germany
• Business in Latin America
• Business in China
   

Choose 1 out of 3
Depending on the level, learn the appropriate grammar and vocabulary skills to advance to the next level of language proficiency.

• Spanish
• Chinese
• German

Sub-Modules:

• Business Communication: Recognize and master the challenges of business communication, especially in an international and intercultural context.
• Business Ethics: Study and discuss current and controversial business ethics issues as well as the philosophical origins of ethics.
• Negotiation Skills: Learn how to use effective communication skills and master the dynamics of human behavior in the negotiation process.

Feel more connected to the MBS community by actively participating in a variety of extracurricular activities.

Sub-modules:

• Resource Acquisition: Identify and prepare all activities and resources for starting a new business to secure financing, business operations, human capital acquisition, and intellectual property protection. Evaluate, write, and present a business plan for starting a new business.
• Innovation Branding, Marketing, & Sales: Develop a branding strategy, concept, and plan for innovations and learn how to create, implement, and test digital marketing campaigns for innovations.
• Business Planning: Learn techniques for internal and external innovation storytelling and learn how to build sales channels for innovations.

Sub-modules:

• Open & Sustainable Innovation: Learn how to evaluate, manage, and implement open and closed innovation activities and strategies, and participate in an open innovation challenge. Apply the identification, evaluation, and implementation of sustainable innovation activities and tactics in a practical setting.
• Managing Innovation Projects: Gain experience in scaling startups, managing company growth, and preparing exit strategies and turnarounds, and learn how to deal with failure and bankruptcy.
• Scaling Startups: Learn how to identify, evaluate, select, and manage innovation projects and the development of new projects in organizations.

Choose 2 out of 4:

• Technology Trends: Learn to identify and analyze technology trends and their impact on management and society, and to create practical use cases, strategies, and business models.
• Understanding Social Startups: Learn about the implications of social entrepreneurship and apply how to develop social business models, scale social impact, and measure social performance.
• Independent Research Project: Learn how to create and develop a scientific paper, publication, working paper, or similar on a research topic of your choice in consultation with a faculty member as your mentor.
• Success Factor Happiness: Experience the concepts of happiness, mindfulness, higher purpose, compassion, and gratitude through specific exercises and learn from best practices how to apply them in the workplace to increase (among other things) subjective well-being, health, productivity, and satisfaction and reduce stress.

Independent work in small teams on a real project for a startup/established innovative company in the 1st and 2nd semesters:

• Define project content, working methods, and goals in collaboration with business partners.
• Benefit from guidance and ongoing support from MBS professors.
• Train in professional collaboration and project management, structured problem solving, and sound market analysis, among other things.

Choose 1 out of 5:

• Business in Europe
• Business in Latin America
• Business in China
• Business in USA and Canada
• Business in Emerging Economies (India, Africa)

Use case studies, business simulations, in-depth reports as well as expert knowledge to understand the complexities of the business environment in the chosen region from a cultural, economic, social, political, and legal perspective.

Choose 1 out of 3:

• Spanish
• Chinese
• German

Depending on the level, learn the appropriate grammar and vocabulary skills to advance to the next level of language proficiency.

Sub-Modules:

• Responsible Leadership: Learn how to lead and manage people in an organization responsibly, including how to motivate and support them based on the circumstances, their personalities, and the organizational culture.
• Business & Society: Familiarize yourself with the origins and development of various cultural beliefs and value systems, and learn how these shape business practices from the perspective of top management.
• Master’s Thesis Preparation: Learn how to gather, evaluate, assess, and present the current state of research on a specific topic.

Feel a stronger sense of belonging to the MBS community by actively engaging in a variety of extracurricular offerings.

Last but not least: writing your master's thesis.

Students of the Master have the opportunity to spend their third semester abroad at one of our numerous international partner universities. During the semester abroad you will gain extensive international experience and develop your intercultural skills. Alternatively, students can spend two semesters at selected universities and complete their studies with a dual degree.

Alternatively, you can also use the time to work on your own start-up. During the start-up project, you will be comprehensively supported and continuously coached by MBS lecturers:
Depending on the progress of your start-up idea, you will either deal with your strategy, finalize the business plan and pitch deck, establish contacts with important stakeholders, prepare your product or idea for market entry or further develop your existing start-up.

Students who have studied at the university level or worked professionally consecutively for at least one year outside the German-speaking region can apply to replace the study abroad period in the third semester with a subject-related internship in the German-speaking region. If this is approved, an 15-week full-time internship for 15 ECTS must be completed during in the third semester.