M.A. INTERNATIONAL BUSINESS
- Concentration: Luxury Management
- M.A. International Business
- Duration: 3-4 semesters
Your Master's degree in International Business at Munich Business School will take you to your goal in 18 months. You will supplement your concentration in Luxury Management with a further, freely selectable concentration, such as International Marketing. Together with your fellow students, you will work on a real-life business project and learn first-hand about the challenges of the luxury industry. To develop a better understanding of the world of luxury brands, regular excursions take place, such as a visit to the Cartier brand. You will spend the third semester at a university abroad that cooperates with Munich Business School. This gives you the opportunity to gain an international perspective on luxury management and to make further valuable contacts. Afterwards you will write your master thesis.
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You can download our information brochure free of charge and with no obligation to proceed. It includes complete information about:
Get to know luxury brands through field trips, guest talks and business projects, making valuable contacts to support your start to working life.
By choosing Luxury Management as a concentration for your master’s studies, you will soon find a job as a product manager or marketing manager for premium and luxury products.
During your semester abroad, you will further your expertise and expand your network. Get to know fascinating new people and broaden your horizons.
The master’s program at Munich Business School, with Luxury Management as a concentration, is aimed at students looking to gain the skills and knowledge needed for a career in the luxury sector. The course conveys extensive knowledge on luxury management and is the ideal preparation for students looking to build a future for themselves in this industry. During the course, students study topics related to marketing, PR and communications. In addition, students gain valuable insights into how prestigious luxury brands operate in practice. You will learn to communicate with demanding target groups and extract maximum value from premium products.
This concentration is ideal for creative, discerning people with an interest in luxury goods and services. You will learn all about marketing, finance, product development and product management in the luxury sector. If you enjoy working with people and have an eye for detail, this is the right course for you.
You should be interested in:
Your strengths are:
You must hold a bachelor’s degree (180 ECTS or over) to enroll on the master’s program in International Business. Applicants with a degree in a business-related subject can start the course directly; applicants without a business degree can qualify for the program by first completing a Pre-Master’s course. We would be happy to review your documents before you apply. Please contact the MBS student advisors for support.
Applicants must proof their English language skills by passing one of the following language tests:
Note: If the test is also used to apply for a visa, please check the requirements of the respective embassy in advance.
Test results can only be accepted if achieved within the last two years. If you are unable to obtain your test results before handing in your MBS application, please inform us about your planned test date.
The English proficiency test can be waived by the following candidates:
Master of Arts, 90 ECTS
The program takes three semesters of full-time study.
8,300 EUR per semester
The master’s program is state-recognized and certified.
You can apply at any time!Submit application
LUXURY MANAGEMENT CONCENTRATION IN FIGURES
After completing your studies, you will be able to work in various areas of the luxury sector, such as in the hotel industry, retail or marketing. You will have the opportunity to work in international locations, thereby ensuring your career gets off to a fast start.
As a Marketing Manager for luxury products, you will help companies to advertise and position their brand as effectively as possible. This includes developing a marketing strategy, refining existing marketing concepts and designing communication measures to attract new customers and gain their loyalty.
As a Product Manager in the luxury segment, you will help companies to advertise and sell their products as effectively as possible on national and international markets. This includes taking responsibility for new product launches, creating concepts for individual products and entire ranges, and producing market and competitor analyses.