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M.A. INTERNATIONAL BUSINESS
- Concentration: Luxury Management
- M.A. International Business
- Duration: 3-4 semesters
- English
- Arrange consultation
Your Master's degree in International Business at Munich Business School will take you to your goal in 18 months. You will supplement your concentration in Luxury Management with a further, freely selectable concentration, such as International Marketing. Together with your fellow students, you will work on a real-life business project and learn first-hand about the challenges of the luxury industry. To develop a better understanding of the world of luxury brands, regular excursions take place, such as a visit to the Cartier brand. You will spend the third semester at a university abroad that cooperates with Munich Business School. This gives you the opportunity to gain an international perspective on luxury management and to make further valuable contacts. Afterwards you will write your master thesis.
Download info material
You can download our exclusive information brochure with no obligation to proceed. It includes complete information about:
Get to know luxury brands through field trips, guest talks and business projects, making valuable contacts to support your start to working life.
By choosing Luxury Management as a concentration for your master’s studies, you will soon find a job as a product manager or marketing manager for premium and luxury products.
During your semester abroad, you will further your expertise and expand your network. Get to know fascinating new people and broaden your horizons.
The master’s program at Munich Business School, with Luxury Management as a concentration, is aimed at students looking to gain the skills and knowledge needed for a career in the luxury sector. The course conveys extensive knowledge on luxury management and is the ideal preparation for students looking to build a future for themselves in this industry. During the course, students study topics related to marketing, PR and communications. In addition, students gain valuable insights into how prestigious luxury brands operate in practice. You will learn to communicate with demanding target groups and extract maximum value from premium products.
This concentration is ideal for creative, discerning people with an interest in luxury goods and services. You will learn all about marketing, finance, product development and product management in the luxury sector. If you enjoy working with people and have an eye for detail, this is the right course for you.
You should be interested in:
Your strengths are:
Academic requirements
You must hold a bachelor’s degree (180 ECTS or over) to enroll on the master’s program in International Business. Applicants with a degree in a business-related subject can start the course directly; applicants without a business degree can qualify for the program by first completing a Pre-Master’s course. We would be happy to review your documents before you apply. Please contact the MBS student advisors for support.
Linguistic requirements
English Proficiency
Applicants must proof their English language skills by passing one of the following language tests:
Note: If the test is also used to apply for a visa, please check the requirements of the respective embassy in advance.
Test results can only be accepted if achieved within the last two years. If you are unable to obtain your test results before handing in your MBS application, please inform us about your planned test date.
The English proficiency test can be waived by the following candidates:
Master of Arts, 90 ECTS
The program takes three semesters of full-time study.
Munich
8,580 EUR per semester
The master’s program is state-recognized and certified.
THE
LUXURY MANAGEMENT CONCENTRATION IN FIGURES
The concentration modules allow students to dive deep into specific fields of international business. In the first semester, students enroll in 2 out of 5 additional courses.
International Entrepreneurship: Identifying and Generating a Business Idea
Innovation and Digital Business
International Family Firms: Understanding and Managing Family Businesses
Foundations of Sustainable Business
Sub-Modules:
International Strategic Management
Organizational Behavior
Conscious Business
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Choose 1 out of 3
Gain insights into business practices and current business topics in the chosen region based on an understanding of the social background as well as the economic and political system in the respective region.
Choose 1 out of 3:
Depending on the level, learn the appropriate grammar and vocabulary skills to advance to the next level of language proficiency.
Sub-Modules:
Business Communication
Business Ethics
Negotiation Skills
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Feel a stronger sense of belonging to the MBS community by actively engaging in a variety of extracurricular offerings.
The concentrations allow students to dive deep into specific areas of international business. In the second semester, students choose 2 out of 7 courses:
Corporate Finance: Corporate Finance and Portfolio Management
International Marketing: Integrated Corporate Communication and Relationship Marketing
International Entrepreneurship: Establishing a Startup and Testing the Business Idea
Innovation and Digital Business
International Family Firms: Building, Protecting and Investing Family Wealth
Foundations of Sustainable Business
Choose 2 out of 8:
Choose 1 out of 5:
Use case studies, business simulations, in-depth reports as well as expert knowledge to understand the complexities of the business environment in the chosen region from a cultural, economic, social, political, and legal perspective.
Choose 1 out of 3:
Depending on the level, learn the appropriate grammar and vocabulary skills to advance to the next level of language proficiency.
Sub-Modules:
Responsible Leadership
Business & Society
Master Thesis Preparation
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Feel a stronger sense of belonging to the MBS community by actively engaging in a variety of extracurricular offerings.
Students in the Master International Business gain comprehensive international experience by studying one semester at one of the numerous international partner universities of MBS. Alternatively, students can spend two semesters at selected universities and complete their studies with a dual degree.
Last but not least: writing you Master Thesis
After completing your studies, you will be able to work in various areas of the luxury sector, such as in the hotel industry, retail or marketing. You will have the opportunity to work in international locations, thereby ensuring your career gets off to a fast start.
As a Marketing Manager for luxury products, you will help companies to advertise and position their brand as effectively as possible. This includes developing a marketing strategy, refining existing marketing concepts and designing communication measures to attract new customers and gain their loyalty.
As a Product Manager in the luxury segment, you will help companies to advertise and sell their products as effectively as possible on national and international markets. This includes taking responsibility for new product launches, creating concepts for individual products and entire ranges, and producing market and competitor analyses.