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Luxury Management
M.A. INTERNATIONAL BUSINESS
  • Concentration: Luxury Management
  • M.A. International Business
  • Duration: 3-4 semesters
  • English
  • Arrange consultation

LUXURY MANAGEMENT

How are luxury brands created? And how does a brand become a must-have, the thing everybody craves? In this master’s course on Luxury Management, you will explore the world of exclusive luxury brands. Dior, Cartier and Louis Vuitton are just a few of the prestigious names you will study and examine. You will also gain insights into the world of jewelers, automotive manufacturers and designer brands. The International Business master’s program with Luxury Management as a concentration not only affords you extensive knowledge of world-leading luxury brands, it will also give you the ability and skills to apply this knowledge successfully in your career.

YOUR MASTER’S COURSE IN LUXURY MANAGEMENT

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  • Course content
  • Admission and application procedures
  • Detailed prices
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THREE KEY BENEFITS OF CHOOSING TO STUDY AT MUNICH BUSINESS SCHOOL

ENGAGE WITH LUXURY BRANDS

Get to know luxury brands through field trips, guest talks and business projects, making valuable contacts to support your start to working life.

FAST START TO WORKING LIFE

By choosing Luxury Management as a concentration for your master’s studies, you will soon find a job as a product manager or marketing manager for premium and luxury products.

INTERNATIONAL EXPERIENCE

During your semester abroad, you will further your expertise and expand your network. Get to know fascinating new people and broaden your horizons.


What does the Luxury Management course cover?
  • Marketing of goods and services in the luxury segment
  • Understanding of markets and clients
  • Corporate strategies and business models used by global players
  • Marketing and communication strategies

Other possible concentrations for your master’s studies
  • International Marketing
  • International Finance
  • Global Family Business and Wealth Management
  • Corporate Strategy and Innovation
  • International Entrepreneurship
  • Digital Business Management

Admission Requirements

Academic requirements

You must hold a bachelor’s degree (180 ECTS or over) to enroll on the master’s program in International Business. Applicants with a degree in a business-related subject can start the course directly; applicants without a business degree can qualify for the program by first completing a Pre-Master’s course. We would be happy to review your documents before you apply. Please contact the MBS student advisors for support.

Linguistic requirements

English Proficiency

Applicants must proof their English language skills by passing one of the following language tests:

  • TOEFL iBT & Home Edition: min. 85 (min. of 22 in writing band, min. of 20 in all other bands; MBS TOEFL Institution Code: 5772)
  • IELTS & IELTS Online: min. level of 6.5– Academic Module
  • ELS English for Academic Purposes: Advanced Level 112
  • Duolingo English Test: Overall Score 115 or higher
  • Pearson PTE Academic: Overall Score 56 or higher
  • Cambridge: B2 First (formerly known as Cambridge English: First (FCE)) or higher

Note: If the test is also used to apply for a visa, please check the requirements of the respective embassy in advance.

Test results can only be accepted if achieved within the last two years. If you are unable to obtain your test results before handing in your MBS application, please inform us about your planned test date.

The English proficiency test can be waived by the following candidates:

  • Applicants having completed their schooling in English (i.e., High School Diploma, IB)
  • Applicants having completed their first academic degree in English




IN BRIEF: STUDYING AT MBS

Degree

Master of Arts, 90 ECTS

Duration of studies

The program takes three semesters of full-time study. 

Place of study

Munich

Fees

8,580 EUR per semester

Recognition

The master’s program is state-recognized and certified.

Application

You can apply at any time!

Submit application

THE
LUXURY MANAGEMENT CONCENTRATION IN FIGURES

60
international partner universities

1:4
teacher-student ratio

21-32
age range

57 %
international students

Course of Studies Master International Business (Fall Start)

Semester 1

INTERNATIONAL BUSINESS MODULES
3ECTS

Concentration Modules (Choose 2)

The concentration modules allow students to dive deep into specific fields of international business. In the first semester, students enroll in 2 out of 5 additional courses.

International Entrepreneurship: Identifying and Generating a Business Idea

  • Develop a business idea using different decision-making approaches and begin to prototype the idea.
  • Study different types of entrepreneurship, creativity techniques, and entrepreneurial decision-making approaches.

Innovation and Digital Business

  • Learn how to develop smart solutions based on the latest technologies and successfully launch them on the market.
  • Recognize the potential of digital-based innovations and translate this into new business models.

International Family Firms: Understanding and Managing Family Businesses

  • Develop an understanding of key concepts and key tools for balancing family and business aspects over time.
  • Work on a case study analyzing a real-life family to apply the concepts studied and design an approach for implementation.

Foundations of Sustainable Business

  • Get to know the ecological, social and economic components of sustainability and understand their effects and challenges.
  • Understand which tools and techniques are used in sustainability management.
3ECTS

Corporate Finance

  • Learn the basics of financial derivatives on interest rates and how to assess their effectiveness and values.
  • Gain insights to core issues of international financial business management with a focus on hedging interest rate risks.
3ECTS

International Service Marketing

  • Learn how to design, implement and monitor the relevant marketing and management strategies in a service context.
  • Participate in a digitalization workshop and apply the concepts learned in class to program a website for a service marketing concept.
3ECTS

Business Project

  • Learn how to apply project management tools and methods on a real-life business problem.
  • Plan, organize, conduct and control a project for a business partner and gain insights into the company.
  • Assess the quality and reliability of existing data / research findings based on their source, data collection method and analysis / interpretation of the findings.
INTERNATIONAL BUSINESS & MANAGEMENT MODULES
6ECTS

International Business and Management

Sub-Modules:

International Strategic Management

Organizational Behavior

Conscious Business

------------

  • Learn about the drivers of globalization, related strategic models, and how to apply them in business operations.
  • Study the relationships between individual, organization, and society and reasons for behaviors in organizations.
  • Develop an understanding for alternative business practices compared to traditional profit orientation as the core goal of a business based on the four tenets of Conscious Capitalism as well as best practices in the field of Conscious Business.
3ECTS

International Focus

Choose 1 out of 3

  • Business in Germany
  • Business in Latin America
  • Business in China

Gain insights into business practices and current business topics in the chosen region based on an understanding of the social background as well as the economic and political system in the respective region.

3ECTS

Languages (Optional)

Choose 1 out of 3:

  • Spanish
  • Chinese
  • German

Depending on the level, learn the appropriate grammar and vocabulary skills to advance to the next level of language proficiency.

EXECUTIVE SKILLS
6ECTS

Communication in International Business

Sub-Modules:

Business Communication

Business Ethics

Negotiation Skills

-------------

  • Identify and master the challenges of business communication particularly in an international and intercultural context.
  • Study and discuss topical and controversial business ethics issues as well as the philosophical origins of ethics.
  • Learn how to use effective communication skills as well as manage the human behavior dynamics in the negotiation process.
1ECTS

MBS Engagement

Feel a stronger sense of belonging to the MBS community by actively engaging in a variety of extracurricular offerings.

Semester 2

INTERNATIONAL BUSINESS MODULE
6ECTS

Concentration Modules (Choose 2)

The concentrations allow students to dive deep into specific areas of international business. In the second semester, students choose 2 out of 7 courses:

Corporate Finance: Corporate Finance and Portfolio Management

  • Distinguish between different valuation concepts and learn to apply specific valuation approaches.
  • Learn how to create a portfolio that meets the given investment goals as well as how to perform a “risk and return” analysis.

International Marketing: Integrated Corporate Communication and Relationship Marketing

  • Evaluate and design all elements of integrated corporate communication campaigns and adapt them according to different communication settings.
  • Develop an understanding of relationship marketing concepts and frameworks as well as how to apply them to real-life examples.

International Entrepreneurship: Establishing a Startup and Testing the Business Idea

  • Learn how to evaluate, write and pitch a business plan for creating a new venture.
  • Develop skills to set up a new venture, assess growth determinants, detect and solve managerial challenges, and evaluate and prepare exit strategies and steps for dealing with failure.

Innovation and Digital Business

  • Develop an understanding of innovation management in corporate structures and the impact of digitalization on novel product and service offerings
  • Learn the basics and principles of digital business models in the context of corporate entrepreneurship

International Family Firms: Building, Protecting and Investing Family Wealth

  • Develop an understanding of the dynamics between ownership-family-firm and the importance of balancing the system.
  • Apply the key concepts for the execution of ownership, investment and core activities in the heart of the system to a case study.

Foundations of Sustainable Business

  • Develop a deep understanding of the principles of the circular economy and their implementation in companies.
  • Solve complex human sustainability challenges as part of a project by applying sustainable design methods such as biomimicry, circular design and design thinking at product and process level.
3ECTS

Business Project

  • Learn how to apply project management tools and methods on a real-life business problem.
  • Plan, organize, conduct and control a project for a business partner and gain insights into the company.
  • Assess the quality and reliability of existing data / research findings based on their source, data collection method and analysis / interpretation of the findings.
6ECTS

Electives

Choose 2 out of 8:

  • Independent Research Project:
    Learn how to and develop a scientific paper, publication, working paper (or similar) on a self-chosen research topic in consultation with a faculty mentor.
  • Success Factor Happiness:
    Personally experience the concepts of happiness, mindfulness, higher purpose, compassion, and gratitude through specific exercises and learn from best practices how to apply them in a work environment to increase (among others) subjective well-being, health, productivity, and satisfaction and decrease stress.
  • Management Consulting:
    Analyze the characteristics of the consulting market, evaluate the critical success factors in consulting and develop the ability to structure and analyze business problems in a highly professional way.
  • Consolidated Financial Statements:
    Develop an understanding of consolidated financial statements, how to prepare them and what challenges may arise in their preparation.
  • Communication Management:
    Learn how organizations can communicate with consumers and acquire tools to facilitate communication within a company.
  • Applied Game Theory:
    Learn how to translate economic problems into game theory and evaluate important solution concepts of game theory.
  • Process and Logistics Management:
    Understand and recognize the importance of strategic operations and logistics managements as well as learn how to use relevant practical tools.
  • International Economic Relations:
    Develop an understanding of why countries trade with each other and an ability to reflect on both advantages and problematic developments of international trade.
INTERNATIONAL BUSINESS & MANAGEMENT MODULE
3ECTS

International Focus

Choose 1 out of 5:

  • Business in Europe
  • Business in Latin America
  • Business in China
  • Business in USA and Canada
  • Business in Emerging Economies (India, Africa)

Use case studies, business simulations, in-depth reports as well as expert knowledge to understand the complexities of the business environment in the chosen region from a cultural, economic, social, political, and legal perspective.

3ECTS

Languages (Optional)

Choose 1 out of 3:

  • Spanish
  • Chinese
  • German

Depending on the level, learn the appropriate grammar and vocabulary skills to advance to the next level of language proficiency.

EXECUTIVE SKILLS MODULES
5ECTS

Responsible Leadership in a Global Context

Sub-Modules:

Responsible Leadership

Business & Society

Master Thesis Preparation

------------

  • Learn how to lead and manage people in business in a responsible way, including how to motivate and support people depending on the given circumstances, personality, and culture.
  • Get familiar with the origin and development of different cultural core beliefs, value systems and how they define business practices from a top management perspective.
  • Learn how to collect, evaluate, assess and present the state of the art in the academic discipline regarding a specific research question.
1ECTS

MBS Engagement

Feel a stronger sense of belonging to the MBS community by actively engaging in a variety of extracurricular offerings.

Semester 3

15ECTS

Semester Abroad

Students in the Master International Business gain comprehensive international experience by studying one semester at one of the numerous international partner universities of MBS. Alternatively, students can spend two semesters at selected universities and complete their studies with a dual degree

15ECTS

Master Thesis

Last but not least: writing you Master Thesis

CAREER OPPORTUNITIES: AN ARRAY OF JOBS AWAIT YOU AFTER GRADUATION!

After completing your studies, you will be able to work in various areas of the luxury sector, such as in the hotel industry, retail or marketing. You will have the opportunity to work in international locations, thereby ensuring your career gets off to a fast start.

Marketing Manager

As a Marketing Manager for luxury products, you will help companies to advertise and position their brand as effectively as possible. This includes developing a marketing strategy, refining existing marketing concepts and designing communication measures to attract new customers and gain their loyalty.

Interested? Submit a non-binding application today!



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LOOKING TO FIND OUT MORE?

Studienberater MBS: Uttamdeep Kaur, B.A.
Student Advisor, Master’s Programs Uttamdeep Kaur, B.A. +49 89 547678 227 master@munich-business-school.de
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