- Start: February & September
- Concentration: M.A. International Business
- Duration: 3-4 semesters
- Arrange consultation
NEW IN 2024: Start of studies possible in spring and fall
In addition to the fall start, the International Business 2024 master's program will offer a spring intake for the first time.
The master starts in spring with the following focus areas: Corporate Finance, International Marketing, Sustainable Business, Innovation & Digital Business.
Apply now and get one of the limited study places.
You can download our information brochure free of charge and with no obligation to proceed. It includes complete information about:
An intensive exchange with renowned companies and a practice-oriented curriculum are ideal preparation for the challenges you will face in the field of international marketing. You will also make valuable business contacts during your studies.
The International Marketing concentration will get you ready to make a fast start to your career in marketing. In just 18 months, you will acquire all the knowledge and skills you need for a successful career in the world of marketing.
Your master’s program includes an integrated semester abroad, which you will spend at one of over 60 partner universities. During your stay, you will further your expertise, hone your intercultural skills and make international friendships for life.
Strategic marketing is a methodical approach to achieving long-term corporate targets. It involves looking at the company as a whole and analyzing relevant aspects of its environment. Targets can then be formulated on this basis, with corresponding marketing measures drawn up to achieve the defined targets. Successful strategic marketing requires a company to clearly define its core statements and respond to the needs of its target group. Companies must also meticulously plan their use of resources to ensure that marketing measures can be implemented effectively.
In principle, operational marketing is nothing other than implementing a marketing strategy. It focuses on translating strategic targets into specific measures and ensuring their success. It is vital that operational marketing is closely linked with strategic marketing, as this is the only way that strategic targets can actually be achieved. Operational marketing covers all activities required to achieve marketing targets. This includes the planning, organization and monitoring of measures and activities such as advertising, merchandising, PR and sponsorships. Website design and social media activities also fall under operational marketing. In short, operational marketing covers everything associated with implementing and securing marketing targets.
Control and measurability are becoming increasingly important in marketing contexts, which is fueling the growing significance of marketing controlling. Marketing controlling involves the systematic monitoring, control and optimization of marketing measures with the aim of ensuring they effectively and efficiently contribute to attainment of company targets. This requires close collaboration with financial and strategic controlling specialists. It uses a range of KPIs and metrics, such as turnover, market share and customer satisfaction, to analyze, evaluate and, if necessary, adjust marketing-related measures.
Market research is an essential part of marketing. It serves to identify the needs and wishes of consumers and tailor products and services accordingly. The results of market research provide a basis upon which to make decisions on a whole range of issues and are incorporated in product development, product design and marketing considerations. Market research can take many forms. The most commonly used methods include surveys, expert interviews, observation, lab testing and field experiments. Big data analyses have also been used more frequently in recent times. Market research is crucial for companies looking to survive and thrive on the market over the long term.
We recommend studying marketing in Munich, Germany’s Number 1 business location. At Munich Business School, we offer two master’s programs that allow you to focus on marketing. First, you have the more wide-ranging, generalist International Business master’s program, which offers International Marketing as a potential concentration. Second, we offer a specialist master’s program in International Marketing and Brand Management.
So, which program would be most suitable for you? We’ve compiled some of the main benefits of the generalist and specialist master’s programs for you to consider:
|Master’s in International Business||Master’s in Marketing and Brand Management|
|You become a generalist with wide-ranging knowledge of business and economics.||You become a specialist with specific expertise in the field of marketing.|
|You benefit from a network made up of professionals from all areas of business.||You benefit from a network made up of marketing specialists.|
|You career is not carved in stone. You can explore various career opportunities, including in marketing.||You are ideally qualified for a sought-after career in international marketing and brand management.|
While studying this course, you will get to grips with the four Ps of marketing:
You must hold a bachelor’s degree (180 ECTS or over) to enroll on the master’s program in International Business. Applicants with a degree in a business-related subject can start the course directly; applicants without a business degree can qualify for the program by first completing a Pre-Master’s course. We would be happy to review your documents before you apply. Please contact the MBS student advisors for support.
Applicants must proof their English language skills by passing one of the following language tests:
Note: If the test is also used to apply for a visa, please check the requirements of the respective embassy in advance.
Test results can only be accepted if achieved within the last two years. If you are unable to obtain your test results before handing in your MBS application, please inform us about your planned test date.
The English proficiency test can be waived by the following candidates:
Master of Arts, 90 ECTS
The program takes three semesters of full-time study.
8,300 EUR per semester
The master’s program is state-recognized and certified.
You can apply at any time!
CONCENTRATION in FIGURES
After completing your studies, you will be able to work in various areas of marketing, such as product management and campaign management. You will have the opportunity to work in international locations, thereby ensuring your career gets off to a fast start.
As a campaign manager, you will plan campaigns that ensure your company’s marketing messages are positioned effectively both online and offline. Whether on Google, Facebook or a flyer, you will create and control convincing multi-channel campaigns and produce detailed reports about their impact. You will also keep a keen eye on your company’s main KPIs.