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International Marketing
  • Start: February & September
  • Concentration: M.A. International Business
  • Duration: 3-4 semesters
  • English
  • Arrange consultation


How can you market a product so effectively that its target group simply can’t shake the thought of it? What’s the best way to position a product in new markets? The International Marketing concentration on the International Business master’s program will prepare you for a successful, international career in the field of marketing. You will receive in-depth teaching on the topics of market research, communication and sales, exploring some of the challenges posed by globalized markets and the digital world.

Discover the special dynamics of our Masters International Business in the spring semester! Here's an overview of the key differences that set our spring start apart from our established fall semester:

  • Four relevant Focuses: The Master International Business starts in spring with concentrations in Corporate Finance, International Marketing, Sustainable Business, and Innovation & Digital Business.
  • Varied course of study: experience a unique schedule in our Spring Intake: 1st semester at MBS, followed by the exciting 2nd semester abroad, and finally the 3rd semester back at MBS. Module overview in the spring semester.
  • Accelerated preparation for the semester abroad: Your preparation time for the semester abroad is focused on the essentials. Find out about our diverse partner universities in time and secure your place!
  • Scholarship Highlights: Our scholarships are valid for the 1st and 3rd semesters, giving you financial support during the crucial stages of your master's studies.
Secure your study place!


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You can download our exclusive information brochure with no obligation to proceed. It includes complete information about:

  • Course content
  • Admission and application procedures
  • Detailed prices
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An intensive exchange with renowned companies and a practice-oriented curriculum are ideal preparation for the challenges you will face in the field of international marketing. You will also make valuable business contacts during your studies.


The International Marketing concentration will get you ready to make a fast start to your career in marketing. In just 18 months, you will acquire all the knowledge and skills you need for a successful career in the world of marketing.


Your master’s program includes an integrated semester abroad, which you will spend at one of over 60 partner universities. During your stay, you will further your expertise, hone your intercultural skills and make international friendships for life. 

Content covered on the International Marketing master’s course

Strategic marketing

Strategic marketing is a methodical approach to achieving long-term corporate targets. It involves looking at the company as a whole and analyzing relevant aspects of its environment. Targets can then be formulated on this basis, with corresponding marketing measures drawn up to achieve the defined targets. Successful strategic marketing requires a company to clearly define its core statements and respond to the needs of its target group. Companies must also meticulously plan their use of resources to ensure that marketing measures can be implemented effectively.

Operational marketing

In principle, operational marketing is nothing other than implementing a marketing strategy. It focuses on translating strategic targets into specific measures and ensuring their success. It is vital that operational marketing is closely linked with strategic marketing, as this is the only way that strategic targets can actually be achieved. Operational marketing covers all activities required to achieve marketing targets. This includes the planning, organization and monitoring of measures and activities such as advertising, merchandising, PR and sponsorships. Website design and social media activities also fall under operational marketing. In short, operational marketing covers everything associated with implementing and securing marketing targets.

Marketing controlling

Control and measurability are becoming increasingly important in marketing contexts, which is fueling the growing significance of marketing controlling. Marketing controlling involves the systematic monitoring, control and optimization of marketing measures with the aim of ensuring they effectively and efficiently contribute to attainment of company targets. This requires close collaboration with financial and strategic controlling specialists. It uses a range of KPIs and metrics, such as turnover, market share and customer satisfaction, to analyze, evaluate and, if necessary, adjust marketing-related measures. 

Market research

Market research is an essential part of marketing. It serves to identify the needs and wishes of consumers and tailor products and services accordingly. The results of market research provide a basis upon which to make decisions on a whole range of issues and are incorporated in product development, product design and marketing considerations. Market research can take many forms. The most commonly used methods include surveys, expert interviews, observation, lab testing and field experiments. Big data analyses have also been used more frequently in recent times. Market research is crucial for companies looking to survive and thrive on the market over the long term. 


We recommend studying marketing in Munich, Germany’s Number 1 business location. At Munich Business School, we offer two master’s programs that allow you to focus on marketing. First, you have the more wide-ranging, generalist International Business master’s program, which offers International Marketing as a potential concentration. Second, we offer a specialist master’s program in International Marketing and Brand Management.

So, which program would be most suitable for you? We’ve compiled some of the main benefits of the generalist and specialist master’s programs for you to consider:

Master’s in International Business Master’s in Marketing and Brand Management
You become a generalist with wide-ranging knowledge of business and economics. You become a specialist with specific expertise in the field of marketing.
You benefit from a network made up of professionals from all areas of business. You benefit from a network made up of marketing specialists.
You career is not carved in stone. You can explore various career opportunities, including in marketing. You are ideally qualified for a sought-after career in international marketing and brand management.

What does the International Marketing course cover?

While studying this course, you will get to grips with the four Ps of marketing:

  • Price: Price is a decisive factor in marketing. You need to give careful consideration to the price tag you attach to a product or service. If the price is too low, it can lead to a product being regarded as substandard; too high, and customers could be scared off. By studying marketing at MBS, you will learn how to determine the right price for a product or service.
  • Product: Obviously, the product itself is an important factor in marketing. You need to give careful thought to what product you offer and whether it meets the needs of your target group. Make sure that your product is of high quality and in line with your customers’ expectations.
  • Place: Where you offer your product is also very important. If you’re selling your product online, you need to ensure that your website works properly and is easy to navigate. As for offline sales, you need to make sure that your store is prominent, visible and easy to access.
  • Promotion: Promotion is the last of the four Ps of marketing – but that doesn’t make it any less important. When you promote a product or service, you need to ensure that your advertising is striking and captures the attention of your target group. Promotion can take the form of TV and radio ads, flyers or online ads. While studying marketing at MBS, you will learn what aspects are crucial to consider when designing an advertising campaign.

Other possible concentrations for your master’s studies
  • Luxury Management
  • International Finance
  • Global Family Business and Wealth Management
  • Corporate Strategy and Innovation
  • International Entrepreneurship
  • Digital Business Management

Admission Requirements

Academic requirements

You must hold a bachelor’s degree (180 ECTS or over) to enroll on the master’s program in International Business. Applicants with a degree in a business-related subject can start the course directly; applicants without a business degree can qualify for the program by first completing a Pre-Master’s course. We would be happy to review your documents before you apply. Please contact the MBS student advisors for support.

Linguistic requirements

English Proficiency

Applicants must proof their English language skills by passing one of the following language tests:

  • TOEFL iBT & Home Edition: min. 85 (min. of 22 in writing band, min. of 20 in all other bands; MBS TOEFL Institution Code: 5772)
  • IELTS & IELTS Online: min. level of 6.5– Academic Module
  • ELS English for Academic Purposes: Advanced Level 112
  • Duolingo English Test: Overall Score 115 or higher
  • Pearson PTE Academic: Overall Score 56 or higher
  • Cambridge: B2 First (formerly known as Cambridge English: First (FCE)) or higher

Note: If the test is also used to apply for a visa, please check the requirements of the respective embassy in advance.

Test results can only be accepted if achieved within the last two years. If you are unable to obtain your test results before handing in your MBS application, please inform us about your planned test date.

The English proficiency test can be waived by the following candidates:

  • Applicants having completed their schooling in English (i.e., High School Diploma, IB)
  • Applicants having completed their first academic degree in English



Master of Arts, 90 ECTS

Duration of studies

The program takes three semesters of full-time study. 

Place of study



8,300 EUR per semester


The master’s program is state-recognized and certified.


You can apply at any time!

Submit application


students per group

international partner universities

teacher-student ratio

age range

57 %
international students


After completing your studies, you will be able to work in various areas of marketing, such as product management and campaign management. You will have the opportunity to work in international locations, thereby ensuring your career gets off to a fast start.

Campaign Manager

As a campaign manager, you will plan campaigns that ensure your company’s marketing messages are positioned effectively both online and offline. Whether on Google, Facebook or a flyer, you will create and control convincing multi-channel campaigns and produce detailed reports about their impact. You will also keep a keen eye on your company’s main KPIs.

Interested? Submit a non-binding application today!


Innovation and Entrepreneurship
Innovation and Entrepreneurship
International Marketing and Brand Management
International Marketing and Brand Management
Sports Business and Communication
Sports Business and Communication


Studienberater MBS: Uttamdeep Kaur, B.A.
Student Advisor, Master’s Programs Uttamdeep Kaur, B.A. +49 89 547678 227
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