If you love sport and want to make a career out of it, the Master International Business | Sports Management and Media (M.A.) at Munich Business School is just right for you. The practice-oriented 18-month course provides in-depth knowledge of sports management, sports marketing, sponsoring, communication and digitalization in the sports industry. Students work together with well-known companies as part of business projects. This is complemented by international experience during a semester abroad or dual degree. Students who want to combine specialist knowledge, leadership skills and networking in sport, media and business will find the ideal mix of theory, practice and international orientation here.
We at MBS believe that one does not really know the Sports Management until one has experienced its fascination firsthand. Hence the ideal training spot for future sports management professionals like you is a practice-oriented learning environment in which you develop leadership qualities as well as technical and personal capabilities.
In the Master's program in Sports Management and Media at Munich Business School, you will benefit from an education rooted in professional practice. Our lecturers are established experts with a wealth of experience from their active careers in the sports industry. The courses are designed to promote the direct application of what has been learned in a practical context. This is achieved through guest lectures, case studies and project work, which are often carried out in cooperation with well-known companies and organizations in the sports industry. This approach hones your skills for a successful career start. The close integration of theory and practice ensures that the latest trends and technologies in the sports industry are directly incorporated into the course content. This gives graduates of the Master's program in Sports Management and Media a competitive advantage in order to succeed in a rapidly changing industry.
The practical project is a real highlight: For two semesters, you and your fellow students will work for a company and solve a real, current problem. You will process tasks for companies such as Audi or adidas and associations such as the German Football Association (DFB) or the German Olympic Sports Federation (DOSB). During these practical projects, some students are able to establish important contacts to prospective employers.
Students of the Master Sports Management and Media benefit from the MBS network. Excursions - for example to adidas, Sky or the FC Bayern Munich football club - deliver exciting impressions of actual practice. On the other hand, you can investigate current trends by visiting the ISPO Munich sports fair, which is just as much a fixed part of the Master program as is access to pertinent sector media such as, for example, SPONSORs.
What do our Master Sports Management and Media alumni do after graduating from MBS? Three graduates report:
The Program-specific Modules of the Masters Sports Management and Media prepare you optimally for your successful career in the sports management. You acquire specific know-how and get to know all facets of sports management and media. By dealing with the topics sports communication and media, management of sports organizations and the sports value chain, sports sponsorship and marketing, as well as digital sports and international sports business, you will qualify as a specialist for companies in the sports industry as well as sports clubs and associations. The optimal mix of theoretical basic knowledge and practical skills will prepare you perfectly for a successful career in an international environment.
An integral part of the Sports Management and Media program is the Business Project. On behalf of a real company such as adidas or an association such as the DFB or the DOSB, you will work together with your fellow students on a concrete, practice-relevant issue and will be able to apply and demonstrate your skills in practice. At the same time, you make important contacts with future employers.
The Core Modules of the master’s program convey knowledge and skills on general topic areas of business. Courses on international management, business communication, responsible management, and your international focus – which you are free to choose – will give you an understanding of economic interrelations in a globalized and multicultural world. The courses will encourage you to engage and critically analyze a range of topics, helping you to get to grips with practical methodologies and models. The Core Modules are interdisciplinary, so that you can exchange ideas with students from other Master's programs and work together on joint projects.
You round off your profile by completing the electives, your personal elective courses. Here you have the opportunity to enrich your Sports Management & Sports Marketing Master's degree with an individual component. You can choose from a varied pool of courses and take, for example, Brand Story Telling, Media Rights and Digital Sports Management or work on an individual research project.
A central component of the program is the semester abroad at one of more than 70 partner universities worldwide at Munich Business School – in Europe or on another continent. Whether in France, the United States, China, Australia, or Mexico, the stay abroad is an unforgettable experience for many students, allowing them to gain international experience, form lifelong friendships, and collect valuable academic and personal impressions. The International Center of Munich Business School provides comprehensive guidance and support in choosing the right partner university and with all organizational matters.
Studying at Munich Business School is an international experience, because internationality is not only taught but also lived. This is why studying abroad is an integral part of our programs. MBS maintains partnerships with over 70 universities worldwide and is continuously expanding its international network. The cooperations range from classic programs such as ERASMUS+ and exchange programs to over 20 dual-degree agreements with partners in Europe, Asia, Australia, and the USA.
With the dual degree option, you acquire an additional, specialized Master's degree from one of our partner universities. Munich Business School's cooperation with renowned international universities gives you the opportunity to acquire two different master's degrees within two years. The dual degree is only available in the fall start. For a dual degree, you will normally spend two semesters at MBS and then two semesters at the partner university, followed by the Master's thesis.
You have the opportunity to apply for our exclusive mentoring program. Within the framework of this program, a professionally experienced person from the circle of MBS alumni will support you with words and deeds during the hot phase of your studies, help you to achieve your career goals and provide you with valuable contacts through their network. At the beginning of your studies, you will receive more information about our mentoring program and can apply for one of the limited places.
In order to qualify for the Master International Business | Sports Management and Media study program, you must fulfill academic, linguistic, and to some extent professional requirements. You may submit your application documents at any time. Since the places are limited, we advise you to apply for your desired study start as early as possible.
The quality of teaching and the training of sought-after specialists and managers are at the heart of Munich Business School. By studying at MBS, you are making an investment in your future. You can conveniently pay your tuition fees in three semester installments or 18 monthly installments.
Early Bird Special - Deadlines
Spring Intake: 15 October – € 1,000 discount
Fall Intake: 15 February – € 1,000 discount
Discover our scholarships and 100% study financing with Brain Capital. You can find all the information you need under Scholarships and Study Financing.
The main requirement for admission to the Master study program is a successful Bachelor's degree (180 ECTS or more). Applicants with a degree in Business Studies/Management/Economics are entitled to apply for the program directly, applicants without a degree in economics can qualify for the program by completing the Pre Master Program. Upon request, we will gladly verify your documents in advance. Please contact your Program Advisor.
Applicants must proof their English language skills by passing one of the following language tests:
Note: If the test is also used to apply for a visa, please check the requirements of the respective embassy in advance.
Test results can only be accepted if achieved within the last two years. If you are unable to obtain your test results before handing in your MBS application, please inform us about your planned test date.
The English proficiency test can be waived by the following candidates:
We accept applications all year round. However, we recommend that you apply as early as possible, as the number of places is limited.
Spring semester (Master International Business only)
Applicants from Vietnam, China and India should allow an extra month to apply for the relevant visas.
Winter semester
Applicants from Vietnam, China and India should allow an extra month to apply for the relevant visas.
When submitting your online application, please provide the following mandatory documents:
You may also upload the following additional documents:
*Please provide the original documents or certified copies when you gain admission and matriculate to the program.
Qualified applicants will be invited for a personal interview on site in Munich or online via Microsoft Teams (approx. 30 - 45 minutes). The interview may include the processing of a case study.
As soon as you are an admitted student, you have the opportunity to get to know MBS even better – before making your final decision whether to join Munich Business School.
Our study advisors will of course be available for all kinds of potential questions and personal consultations.
Once you have successfully completed the application process, Munich Business School will provide you with an acceptance letter as well as two copies of your study contract. Please sign one copy and return it within two weeks to secure your spot in the program. The other copy needs to be kept for your own records.
The acceptance to the study program requires an enrollment fee of 690 Euro (EU/EFTA) respectively 1,490 Euro (non-EU) and a deposit of 1.990 Euro due upon signing the study contract. The deposit will be deducted from your first tuition fee installment.
If you are a non-EU national, you are required to apply for a student visa in order start your studies in Germany. To obtain a visa invitation letter from Munich Business School, which is necessary to apply for the visa, please add a copy of your passport details page when handing in your signed study contract.
Munich Business School offers attractive scholarship programs amount up to EUR 4,000 of the overall tuition fee. (Up to EUR 2,000 on the 1st and 2nd master's semester).
If you wish to apply for a scholarship, you should include an application when you submit your overall application. You can find further information on our scholarships and financing page.
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