Master International Marketing and Brand Management - Studium München

International Marketing and Brand Management

Master International Marketing and Brand Management (M.A.)

Digitalization has opened a variety of fields of activity for brand and marketing managers. The program Master International Marketing and Brand Management will communicate solidifying knowledge in the areas of international marketing, brand management and customer insights and equip you with the most important capabilities and tools for successfully implementing your innovative marketing strategies in practice.

Key Facts
Master International Marketing and Brand Management

Duration Single Degree
18 months
Duration Dual Degree
24 months
Tuition Fee
24,000 Euro
Final Degree
Master of Arts (M.A.)

Your Master's degree at Munich Business School

The unique format of the Master International Marketing and Brand Management program and its holistic, interdisciplinary approach allows you to develop new perspectives and deal with highly topical issues.

Master Study Program in Numbers

Business Concentrations

Students per group

International Partner Universities

Student to Faculty Ratio

Business Hotspot Munich

Age range

57 %
International Students

Course of Studies

Focus Modules
The Focus Modules will provide you with the specific know-how that you need for your career in the area of brand and marketing management. Learn to develop and implement marketing and branding strategies and learn how integrated marketing communication can be organized in a digital environment. Due to its optimal combination of learning in theory and practice, this master program in the area of marketing and branding will perfectly prepare you for a successful career in an international setting.

The Electives offer you various possibilities to further individualize your marketing studies in Munich. Obtain interdisciplinary insights in current discussions and trends in subject areas like “Technology Trends”, “Industry Trends” and “Happiness in Business”.


Business Projects

One important focus in the program Master International Marketing and Brand Management are the business projects. You will be working for a company on a specific project of practical relevance. In cooperation with your fellow students you show that you can develop a marketing and branding concept for a start-up and put it into practice. Moreover, you will draft and implement a marketing and branding project for a real company. If you study marketing in Munich, you will also benefit from a strong business location. Thus in your business project, you might also get the opportunity to design a brand awareness campaign for a global market leader from the Bavarian surroundings.


Studying at Munich Business School is an international experience, because internationality is not only taught but also lived. This is why studying abroad is an integral part of our programs. MBS maintains partnership relationships with over 60 universities worldwide and is continuously expanding its international network. The cooperations range from classic programs such as ERASMUS+ and exchange programs to over 20 dual-degree agreements with partners in Europe, Asia, Australia, and the USA.
International Focus
International Focus

Although global economic principles can in general be applied everywhere, international markets are strongly influenced by political, cultural and historical characteristics.

By choosing one international focus per semester, you explicitly dedicate your Master International Business to the study of different markets and methods as well as special economic areas whose development influences the global economy.

Semester Abroad
Semester Abroad

You will spend the third semester abroad at one of our numerous international partner universities.

Students of the Master International Marketing and Brand Management gain comprehensive international experience by spending a semester at one of MBS' numerous international partner universities. Alternatively, students can spend two semesters at selected universities and complete their studies with a dual degree.

Dual Degree
Dual Degree

With the dual degree option, you acquire an additional, specialized Master's degree from one of our partner universities.

Munich Business School's cooperation with renowned international universities gives you the opportunity to acquire two different master's degrees within two years. For a dual degree, you will normally spend two semesters at MBS and then two semesters at the partner university, followed by the Master's thesis.


In order to qualify for the Master International Marketing and Brand Management study program, you must fulfill academic, linguistic, and to some extent professional requirements.

You may submit your application documents at any time. Since the places are limited, we advise you to apply for your desired study start as early as possible.


Admission Requirements

Academic Requirements

The main requirement for admission to the Master International Marketing and Brand Management study program is a successful Bachelor's degree. Applicants with a degree in Business Studies/Management/Economics are entitled to apply  for the program directly, applicants without a degree in economics can qualify for the program by completing the Pre Master Program. Upon request, we will gladly verify your documents in advance. Please contact your Program Advisor

Language Requirements

English Proficiency

Applicants must proof their English language skills by passing one of the following language tests:

  • TOEFL ibt: minimum 85 (min. 22 in writing and min. 20 in all other bands; MBS TOEFL Institution Code: 5772)
  • IELTS: minimum level of 6.5 – Academic Module
  • ELS English for Academic Purposes: Advanced Level 112

Test results can only be accepted if achieved within the last two years. If you are unable to obtain your test results before handing in your MBS application, please inform us about your planned test date.

The English proficiency test can be waived by the following candidates:

  • Applicants having completed their schooling in English (i.e., High School Diploma, IB)
  • Applicants having completed their first academic degree in English

Application Process

Step 1: Written Application

When submitting your online application, please provide the following mandatory documents:

  • Letter of Motivation (1-2 pages)
  • Résumé/CV
  • Copies of your graduation certificates* and/or current university transcripts*

You may also upload the following additional documents:

  • recent photo of yourself (professional, in color with bright background)
  • Copy of the school leaving certificate (e.g., Highschool Diploma, IB, Abitur)*
  • Proof of English language proficiency (TOEFL, IELTS or ELS)
  • Reference letters (if available)
  • Scholarship application (statement of 1-2 pages)

*Please provide the original documents or certified copies when you gain admission and matriculate to the program.

Online Application

Alternatively, you can also submit your written application.

Download Application Form 

Step 2: Admission

Selected candidates will be invited to a personal interview at MBS or via Skype (30 – 45 min).

As soon as you are an admitted student, you have the opportunity to get to know MBS even better – before making your final decision whether to join Munich Business School.

Our study advisors will of course be available for all kinds of potential questions and personal consultations.

Step 3: Study Contract

Once you have successfully completed the application process, Munich Business School will provide you with an acceptance letter as well as two copies of your study contract. Please sign one copy and return it within two weeks to secure your spot in the program. The other copy needs to be kept for your own records.

The acceptance to the study program requires an enrollment fee of 690 Euro (EU/EFTA) respectively 1,490 Euro (non-EU) and a deposit of 1,000 Euro due upon signing the study contract. The deposit will be deducted from your first tuition fee installment.

Step 4: Student Visa

If you are a non-EU national, you are required to apply for a student visa in order start your studies in Germany. To obtain a visa invitation letter from Munich Business School, which is necessary to apply for the visa, please add a copy of your passport details page when handing in your signed study contract.

More about Student Visa


The tuition fee is payable in three semester installments à 8,000 Euro or 18 monthly installments. The first rate is due upon the beginning of your studies and is be paid via bank transfer or PayPal.
Books, travel costs and accommodation not included in the overall tuition fee.

The non-refundable processing fee is due upon application, the one-time enrollment fee is due upon signing of the study contract. Both is be paid via bank transfer or PayPal.

International students have the option of visiting the summer school of the Zagreb School of Economics and Management (ZSEM) in Croatia after their second semester. In addition, they can join an intensive course in German as well as career and application training for the German job market (time frame: June to August). Additional costs can incur for the semester abroad, depending on the partner university of your choice and depending on your choice to complete a dual degree.


Overall Tuition Fee
24,000 Euro
Application Processing Fee
60 Euro
One-time Enrollment Fee
690 Euro
One-time Enrollment Fee for international students
1,490 Euro


Ryan Stodden (Master IB)
Ryan Stodden (Master IB)

The intercultural environment at MBS is something that is truly unlike any other.

You have the opportunity to not only meet and network with students and faculty from all over the globe, but also the opportunity to collaborate on projects and create solutions together.

Anastacia Nosikova (Master IB)
Anastacia Nosikova (Master IB)

A lot of professors and lecturers at MBS work in well-known companies, have their own businesses, or command large professional experience.

They can share their knowledge and insights from the business perspective, what provides a much more precise and practical look at the theory. Furthermore, MBS has got a big range of company connections that allow the students to get insights into companies where they would like to do their internships or apply for a job.

Ana Mestrovic (Master IB)
Ana Mestrovic (Master IB)

For my Master I was looking for a city that offered excellent job opportunities and after some research I realized that Munich and MBS were the perfect choice.

During the studies I met many people who later became friends for a lifetime. For me personally, my time at MBS was an amazing experience.

Iuliia Tretiak (Master IB)
Iuliia Tretiak (Master IB)

I chose MBS because it offered a big variety of subjects and a Dual Degree option.

I could continue with my education there, get international experience and a good network. MBS has a special community spirit, which you can feel even while going through the application process.



Application Deadline Pre-MasterApplication Deadline…Learn more
Application Deadline International StudentsThe final Application Deadline…Learn more
Application Deadline EU-StudentsThe final Application Deadline…Learn more


Would you like to learn more?

Studienberater MBS: Christoph Schlottmann, M.A.
Program Advisor Master Christoph Schlottmann, M.A. +49 (0)89 547678-227
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