Dr. Nadine Chochoiek holds a PhD from the LMU Munich Max Planck Institute for Innovation and Competition. Previously, she completed a Master's degree at the TU Munich with stays abroad in Mexico (Tec de Monterrey) and the Netherlands (Erasmus University Rotterdam) as well as a Master of Business Research at LMU Munich. Her research focuses on personality traits of entrepreneurs, female entrepreneurship, and structural factors that enable or hinder entrepreneurial success. During her PhD, she worked at the LMU Entrepreneurship Center as Head of Teaching, where she developed (digital) entrepreneurship courses and supported entrepreneurs, intrapreneurs, students and professionals as a lecturer and coach.
Dr. Chochoiek also has extensive experience as co-founder and CEO of Bright&Bold, Managing Director of founders@unibw and head of Coordination Office for Entrepreneurship & Technology Transfer at the University of the Federal Armed Forces in Munich and managing director Germany of SpaceFounders. Through her various activities, including being a founder herself, she is well connected in the Munich entrepreneurship ecosystem.
At MBS, in addition to teaching courses in her field, she is the Academic Director for the Master in Innovation and Entrepreneurship.
Professor for Innovation & Entrepreneurship
Master Innovation & Entrepreneurship
Entrepreneurship, Intrapreneurship, Personality Traits, Future Skills
Chochoiek, N., Rosendahl Huber, L., & Sloof, R. (2024). Optimism and overconfidence of strategic decision makers - comparing entrepreneurs and managers with employees. Journal of Economics & Management Strategy. https://doi.org/10.1111/jems.12615
Chochoiek, N., & Notz, M. (2022). Die neue Gründerszene. Wie junge Entrepreneure ihre Organisation formen. OrganisationsEntwicklung, 04/22, 40–44.
Chochoiek, N. (2017). Explaining the Success of User-Centered Design - An Empirical Study Across German B2C Firms. Junior Management Science, 2(1), 81-116. https://doi.org/10.5282/jums/v2i1pp81-116
Chochoiek, N. (2020). Exploring the Enigma of the Entrepreneurial Personality – Essays on Overconfidence Optimism and Risk Propensity. Dissertation, Ludwig-Maximilians-Universität München.
Chochoiek, N., & Lorenz, S. (2023). Das Digital Mindset als essenzieller Bestandteil von Future Skills. In S. Kaiser & B. Ertl (Eds.), Digitale Mindsets (pp. 29–42). Springer Gabler. https://doi.org/10.1007/978-3-658-41104-6_3
Chochoiek, N., & Rosendahl Huber, L. (2024). Risk preferences of female entrepreneurs – closing the gender data gap in entrepreneurship. Academy of Management Proceedings, 2024(1), Article 18490. https://doi.org/10.5465/AMPROC.2024.18490abstract
Chochoiek, N., Rosendahl Huber, L., & Sloof, R. (2020). Optimism & Overconfidence in Strategic Decision Making - Are Managers & Entrepreneurs Really Different? Academy of Management Proceedings, 2020(1). https://doi.org/10.5465/AMBPP.2020.11523abstract
Chochoiek, N., & Kraus, R. (2022, March 10). Intrapreneurship potentials in the German Armed Forces [Conference presentation]. International Military Testing Association Conference, Raleigh, NC, USA.
Chochoiek, N., & Kraus, R. (2022, March 8). founders@unibw – Activating entrepreneurial potential among soldiers [Conference presentation]. International Military Testing Association Conference, Raleigh, NC, USA.
Chochoiek, N. (2022). Persönlichkeitsmerkmale von Intrapreneuren. In R. Kraus, T. Kreitenweis, & B. Jeraj (Eds.), Intrapreneurship – Unternehmergeist, Systeme und Gestaltungsmöglichkeiten (pp. 21–42). Springer Gabler. https://doi.org/10.1007/978-3-662-64102-6_3
Chochoiek, N. (2025, November 12). Defence Innovation Pitch Day [Moderator]. Holiday Inn City Centre Munich, Munich, Germany.
Chochoiek, N., & Lorenz, S. (2024, July 26). Tech alone is not the answer - future skills for the shapers of tomorrow [Workshop]. Tech Days, Munich, Germany.
Chochoiek, N., & Lorenz, S. (2024, July 2). Future Skills in der Praxis für eine erfolgreiche Unternehmensentwicklung [Presentation]. IHK Unternehmerinnentag 2024.
Chochoiek, N. (2023, July 6). Innovation & Transfer in Zeiten des Wandels [Conference presentation]. TRANSFERleben 2023 – Impulse, Lösungen, Netzwerken, Museum für Kommunikation, Nürnberg.
Chochoiek, N. (2023, February 17). US space policy as a role model for Europe? Panel at the 3rd MSC2023 SpaceNight: Star Wars meets Zeitenwende. Organized by NewSpace Initiative, vbw – Vereinigung der Bayerischen Wirtschaft e. V., and Planet.
Chochoiek, N. (2022, June 30). Dare to explore new space(s). TEDxUniBw. https://www.youtube.com/watch?v=0IbBUgQfOjo
Chochoiek, N. (2019, October 10). Fostering Female Entrepreneurship – Insights aus Forschung & Praxis. herCareer Messe, Munich, Germany.
Chochoiek, N. (2023, November 29). Future skills for the shaper of tomorrow. Xchange@Lunch, Munich Business School.
Chochoiek, N., & Stauder, D. (2023, October 16). Web3—the next level of digitalization. XChange@Lunch, Munich Business School.
Chochoiek, N. interview in Sterl, J., Rammel, F. (2020, March 9). #GAccelerateHer – Exploring Female Entrepreneurship From a Scientific Perspective. https://www.germanaccelerator.com/blog/exploring-female-entrepreneurship-from-a-scientific-perspective/
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