Professor*innen und Dozent*innen sprechen miteinander

Prof. Dr. Nadine Chochoiek

Dr. Nadine Chochoiek holds a PhD from the LMU Munich Max Planck Institute for Innovation and Competition. Previously, she completed a Master's degree at the TU Munich with stays abroad in Mexico (Tec de Monterrey) and the Netherlands (Erasmus University Rotterdam) as well as a Master of Business Research at LMU Munich. Her research focuses on personality traits of entrepreneurs, female entrepreneurship, and structural factors that enable or hinder entrepreneurial success. During her PhD, she worked at the LMU Entrepreneurship Center as Head of Teaching, where she developed (digital) entrepreneurship courses and supported entrepreneurs, intrapreneurs, students and professionals as a lecturer and coach.

Dr. Chochoiek also has extensive experience as co-founder and CEO of Bright&Bold, Managing Director of founders@unibw and head of Coordination Office for Entrepreneurship & Technology Transfer at the University of the Federal Armed Forces in Munich and managing director Germany of SpaceFounders. Through her various activities, including being a founder herself, she is well connected in the Munich entrepreneurship ecosystem.

At MBS, in addition to teaching courses in her field, she is the Academic Director for the Master in Innovation and Entrepreneurship.

At MBS: Professor for Innovation & Entrepreneurship

Courses: Master Innovation & Entrepreneurship

Focus: Entrepreneurship, Intrapreneurship, Personality Traits, Future Skills


Chochoiek, N. (2017).

Explaining the Success of User-Centered Design - An Empirical Study Across German B2C Firms. Junior Management Science, 2(1), 81-116.


Chochoiek, N. & Lorenz, S. (in press). Das Digital Mindset als essenzieller Bestandteil von Future Skills. In: Kaiser, S.; Ertl, B. (Eds.). Digitale Mindsets. Springer Verlag.

Chochoiek, N. (2021). Persönlichkeitsmerkmale von Intrapreneuren. In R. Kraus, T. Kreitenweis, B. Jeraj (Eds.). Intrapreneurship – Unternehmergeist, Systeme und Gestaltungsmöglichkeiten. Springer.Gabler. 1. Aufl. 2022. S. 21-42.

Chochoiek, N. (2020). Exploring the Enigma of the Entrepreneurial Personality – Essays on Overconfidence Optimism and Risk Propensity. Dissertation, Ludwig-Maximilians-Universität München.


Chochoiek, N., Rosendahl Huber, L., Sloof, R. (2020). Optimism & Overconfidence in Strategic Decision Making - Are Managers & Entrepreneurs Really Different? Academy of Management Proceedings, 2020 (1).


Chochoiek, N., & Notz, M. (2022). Die neue Gründerszene. Wie junge Entrepreneure ihre Organisation formen. Organisationsentwicklung. 04/22, 40-44.


Chochoiek, N. & Kraus, R. (2022, March 8). founders@unibw - Activating Entrepreneurial Potential among Soldiers. Paper presented on March 8th at the annual International Military Testing Association Conference in Raleigh, NC, USA, March 7th to 11th, 2022. Speaker: Chochoiek, Nadine.

Chochoiek, N. & Kraus, R. (2022, March 10). Intrapreneurship Potentials in the German Armed Forces. Paper presented on March 10th at the annual International Military Testing Association Conference in Raleigh, NC, USA, March 7th to 11th, 2022. Speaker: Kraus, Rafaela.

Chochoiek, N. (2019, October 10). Fostering Female Entrepreneurship – Insights aus Forschung & Praxis. herCareer Messe, Munich, Germany.


Chochoiek, N. (2021, July 7). Dare to explore new space(s). TEDxUniBw Talk. Video

Chochoiek, N. (2020, March 9). #GAccelerateHer – Exploring Female Entrepreneurship From a Scientific Perspective. Video

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