Due to the flood of information and the resulting inability of consumers to make decisions, recommender systems are increasingly becoming a key tool in e-commerce. But how do these systems influence consumers’ purchase intentions? A […]
“Digital products, services and experiences lead to companies that will be successful, particularly if they demonstrate a high level of customer understanding and digital customer journey.” (UNITY AG) Whether this insight has also arrived in the […]
Students often perceive their bachelor’s or master’s thesis only as an annoying and labor-intensive accessory that is needed to successfully complete their studies. The experience of MBS graduate Julia Kraft shows that this does not […]
ISPIM, the International Society for Professional Innovation Management, is an association of members from research, industry, consulting, and the public sector, all sharing a passion for innovation management – i.e., how to successfully create new […]
„We create radical new technologies to solve some of the world’s biggest problems.“ As guest of the MBS Connected Vehicle Lab, Robert Czerechowicz, Industry Manager Automotive at Google, gave a keynote lecture on the topic […]
“The best innovators go beyond looking – they create new partnership and alliances; they prepare to rethink their whole mission.” On Monday, November 2, 2018, Gregory Glanzmann, Head of Digitalization and Change at BMW Motorrad, […]
“During a visit to the NASA Space Center, the then US President Kennedy met a janitor who eagerly swept the floor. When Kennedy asked him what he was doing here, the man proudly said: I […]
The Digital Transformation in Automotive Will Contribute to a Digital Lifestyle in 2025 Together with Michael Mauser, Executive Vice President and President Lifestyle Audio Division of HARMAN Europe, Munich Business School students and Prof. Dr. […]
On Tuesday, November 14th, Munich Business School (MBS) was the venue for the Hackathon Predictive Maintenance event, organized by MBS, the German Mechanical Engineering Industry Association (VDMA), the management consultancy UNITY and the baking machine […]
Agriculture has been changing dramatically over the past few decades: more and more farmers have been using sensors, GPS and big data analysis to work more efficiently, resulting in agriculture steadily being digitized.[1] This “Agriculture […]
How Do Online Shops Convey Feelings in a Digital World? “The world is becoming more and more digital, still humans remain emotional.”[i] Digitization does no longer just change the way in which customers inform themselves […]
An analysis of the Introduction of a New Value and Control System at ZF Friedrichshafen Following the Takeover of TRW Automotive in the Post-Merger Phase The number of business mergers and takeovers, also known as […]
By the end of the decade, more than half of all people will live, learn and work digitally connected. These people use keywords such as Social Media, mobile, web-based applications, Industry 4.0, digital business models, […]
By the end of the decade, more than half of humanity will be digitally connected in living, learning and working. This part of humanity uses terms such as Social Media, Mobile, web-based applications, industry 4.0, […]
The mobility and automotive industry finds itself in a state of upheaval. Will Tesla Motors manage to maintain its competitive edge in the new era of mobility starting in 2020? We give a forecast. Tesla […]
It is a proven fact that emotional customer retention correlates with purchasing behavior: Emotionally bound customers buy more and more often, are less prone to competitive offers and actively recommend the brand. This is why […]
Claudia Spagl, MBS Master International Business, has defined approaches for the Fan Relationship Marketing of FC Augsburg. Football without fans is nothing “Football without fans is nothing.” There is much truth in the statement of […]
A lot, indeed! Our MBS Bachelor student Daniel Meidl will confirm this. The seminar thesis on the subject of “International Sales & Marketing” that he submitted in the sixth semester is titled: “Market segmentation: Defining […]
I am always fascinated to see which interesting perspectives our students take with their projects. As an example, I would like to present you the final thesis of Bachelor graduate, Katharina Stankovic, which deals with […]
New business models in the mobility industry are literally springing up like mushrooms. The offers are primarily aimed at simplifying and accelerating mobility and contributing to a smooth traffic flow in the large cities. After […]
As already explained in the first part, innovative and customer-centered services and service-based offers are the key to a company’s success – because they come with the biggest potentials for turnover and results. But what […]
In our times of digitalization, progressing economic liberalization and growing competition, the proverbial customer as a king is gaining increasing importance. And ever more frequently, the relationships of companies with their clients go beyond the […]
The Role and Future of Electro-mobility. This article is Part 3 of a series and focuses on research contribution. Part 1, Part 2 Economic and ecological necessities make electro-mobility an attractive solution for the future. […]
The Role and Future of Electro-mobility. This article is Part 2 of a series and focuses on the agenda for a sufficient market share. Part 1, Part 3 In my first article in this blog […]
The Role and Future of Electro-mobility. This article is Part 1 of a series. Part 2, Part 3 There are only very few people aware that electric cars have been around for much longer than […]
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