Prof. Dr. Hans H. Jung
About Prof. Dr. Hans H. Jung
Hans H. Jung has been holding the professorship for Marketing at Munich Business School since 2012. After his graduation, he worked several years as a manager and consultant for premium car manufacturers in Germany and abroad. Since 2011, he has been working for the management consulting agency UNITY AG as Senior Manager.

Hackathon Predictive Maintenance at Munich Business School

November 16, 2017

On Tuesday, November 14th, Munich Business School (MBS) was the venue for the Hackathon Predictive Maintenance event, organized by MBS, the German Mechanical Engineering Industry Association (VDMA), the management consultancy UNITY and the baking machine […]

Emotions on the Web

October 24, 2017

How Do Online Shops Convey Feelings in a Digital World? “The world is becoming more and more digital, still humans remain emotional.”[i] Digitization does no longer just change the way in which customers inform themselves […]

The Effect of Digital Transformation on the Fitness Industry

November 15, 2016

By the end of the decade, more than half of humanity will be digitally connected in living, learning and working. This part of humanity uses terms such as Social Media, Mobile, web-based applications, industry 4.0, […]

Football is Attractive for the Fans – and Vice Versa!?

February 5, 2016

Claudia Spagl, MBS Master International Business, has defined approaches for the Fan Relationship Marketing of FC Augsburg. Football without fans is nothing “Football without fans is nothing.” There is much truth in the statement of […]

Starting a Career with the Final Thesis

April 24, 2015

I am always fascinated to see which interesting perspectives our students take with their projects. As an example, I would like to present you the final thesis of Bachelor graduate, Katharina Stankovic, which deals with […]