Prof. Dr. Heiko Seif, Author at Munich Business School Insights

About Prof. Dr. Heiko Seif

Dr. Heiko Seif teaches as professor for International Management, with his academic focus on innovation, technology management and international business. After completing his studies, Prof. Seif taught at several European universities, while his professional activities were primarily focused on strategic projects in the automotive, med-tech and aerospace industries. He worked for Daimler Benz and BMW, founded the management consultancy CNX Consulting Partners, was part of the management team at UNITY AG and, since 2020, has been Managing Director of the Alpha Build Institute, where he is responsible for the strategic development and implementation of research- and practice-oriented innovation initiatives.

Buy & Boost from Practice – The Speed Lever for Value Creation in PE-Backed and Family-Owned Mid-Market Companies

Prof. Dr. Heiko Seif, Julian von der Neyen February 9, 2026

The Buy & Boost approach was not developed on the drawing board, but emerged from hands-on work with mid-sized companies across 12 projects over the past five years. It was initially developed in the context […]

Workshop on e-Business (WeB 2019) at Munich Business School

Prof. Dr. Heiko Seif December 17, 2019

On Saturday 14th, the starting event Workshop on e-Business (WeB 2019) of this year’s International Conference on Information Systems (ICIS) was hosted by Munich Business School. The Workshop on e-Business (WeB) is a premier annual […]

A German High-Tech Company’s Strategy for Entering the Japanese Market

Prof. Dr. Heiko Seif, Alexander Zettl, Hubert Stärker January 31, 2018

How does the market entry to Japan succeed against the background of the new free trade zone? Which market entry strategy is the best? We provide a guide. Recently, the EU and Japan have agreed […]

Hackathon Predictive Maintenance at Munich Business School

MBS, Prof. Dr. Hans H. Jung, Prof. Dr. Heiko Seif November 16, 2017

On Tuesday, November 14th, Munich Business School (MBS) was the venue for the Hackathon Predictive Maintenance event, organized by MBS, the German Mechanical Engineering Industry Association (VDMA), the management consultancy UNITY and the baking machine […]

“Innovation & Entrepreneurship”: Research Trip to Boston

Prof. Dr. Heiko Seif October 10, 2017

In the spring of 2017, I participated in a research trip to Boston in the context of the cooperation between MBS and the Fraunhofer-Institut. The trip was organized by the German American Chamber of Commerce […]