Master Sports Business and Communication (M.A.)

To get insights into the sports business, you can further develop personally and professionally in projects with real tasks from companies in the sports sector. Business plan developments, presentations, case studies, projects and excursions are basic elements of the Master Sports Business and Communication.

The mentoring program of the Master Sports Business and Communication is a special feature by which you, as mentee, will benefit from the expertise and network of your personal MBS mentor. MBS will provide you with a professionally experienced alumnus who will support you in the critical phase of your sports business studies with assistance and advice, help you to achieve your career goals and provide you with valuable contacts through his or her network.

The instructors in our program are renowned experts, most of whom are themselves active as managers or entrepreneurs in the areas of sports marketing, sports management and sports media. They come from companies such as adidas, BMW Group and the German Olympic Sports Federation. Not only do they impart theoretical basic knowledge, they also pass on their vast practical experience to the students − they can also facilitate your entry into the profession through their extensive network of industrial contacts.

You can begin to establish important contacts to companies in the sports business during your studies. The SBC Alumni Club connects alumni from a wide variety of industries and companies and offers a wide range of services with regular events such as the annual "Hoamcoming" at MBS and a local “Stammtisch” a platform for exchange and networking.

Potential employers in the sports business are: associations of the soccer, ice hockey, basketball or handball federal leagues, formula 1 racing drivers and teams, organizers of sports events, manufacturers of sports articles, consulting firms in the sports sector, organizers of sports fairs and conferences, consulting companies, sponsoring agencies, concerns, fashion and retail companies.

The sports business, which has worldwide revenues of over 80 billion euro, is a secure, continually growing sector of the economy. At the end of your studies, numerous attractive career options will be open to you in this sector and in the economy so that you will be able to make a profession out of your passion for sports.

The main requirement for admission to the Master Sports Business and Comunication study program is a successful Bachelor's degree (180 ECTS or more). Applicants with a degree in Business Studies/Management/Economics are entitled to apply  for the program directly, applicants without a degree in economics can qualify for the program by completing the Pre Master Program. Upon request, we will gladly verify your documents in advance. Please contact your Program Advisor.

English Proficiency

Applicants must proof their English language skills by passing one of the following language tests:

• TOEFL ibt: minimum 85 (min. 22 in writing and min. 20 in all other bands; MBS TOEFL Institution Code: 5772)
• IELTS: minimum level of 6.5 – Academic Module
• ELS English for Academic Purposes: Advanced Level 112

Test results can only be accepted if achieved within the last two years. If you are unable to obtain your test results before handing in your MBS application, please inform us about your planned test date.

The English proficiency test can be waived by the following candidates:

• Applicants having completed their schooling in English (i.e., High School Diploma, IB)
• Applicants having completed their first academic degree in English

When submitting your online application, please provide the following mandatory documents:

• Letter of Motivation (1-2 pages)
• Résumé/CV
• Copies of your graduation certificates* and/or current university transcripts*

You may also upload the following additional documents:

• recent photo of yourself (professional, in color with bright background)
• Copy of the school leaving certificate (e.g., Highschool Diploma, IB, Abitur)*
• Proof of English language proficiency (TOEFL, IELTS or ELS)
• Reference letters (if available)
• When applying for a scholarship: personal statement (1 page)

*Please provide the original documents or certified copies when you gain admission and matriculate to the program.

Online Application Master Sports Business and Communication

Alternatively, you can also submit your written application.

Download Application Form 

Qualified applicants will be invited for a personal interview on site in Munich or online via Microsoft Teams (approx. 30 - 45 minutes). The interview may include the processing of a case study.

As soon as you are an admitted student, you have the opportunity to get to know MBS even better – before making your final decision whether to join Munich Business School.

Our study advisors will of course be available for all kinds of potential questions and personal consultations.

Once you have successfully completed the application process, Munich Business School will provide you with an acceptance letter as well as two copies of your study contract. Please sign one copy and return it within two weeks to secure your spot in the program. The other copy needs to be kept for your own records.

The acceptance to the study program requires an enrollment fee of 690 Euro (EU/EFTA) respectively 1,490 Euro (non-EU) and a deposit of 1,000 Euro due upon signing the study contract. The deposit will be deducted from your first tuition fee installment.

If you are a non-EU national, you are required to apply for a student visa in order start your studies in Germany. To obtain a visa invitation letter from Munich Business School, which is necessary to apply for the visa, please add a copy of your passport details page when handing in your signed study contract.

More about Student Visa