Be fast and secure your spot now! Submit your full online application for the Fall Intake 2025 (EU ONLY) by 31.07. and get your place for the September start.
By the way: Applications for all other program starts are already open.
Key Facts
Master Sports Management and Media
Highlights
For your perfect career start: the most important reasons for the Master Sports Management and Media.
To get insights into the sports management , you can further develop personally and professionally in projects with real tasks from companies in the sports sector. Business plan developments, presentations, case studies, projects and excursions are basic elements of the Master Sports Management and Media.
You have the opportunity to apply for our exclusive mentoring program. Within the framework of this program, a professionally experienced person from the circle of MBS alumni will support you with words and deeds during the hot phase of your studies, help you to achieve your career goals and provide you with valuable contacts through their network.
At the beginning of your studies, you will receive more information about our mentoring program and can apply for one of the limited places until the end of September. In October, the mentoring committee makes its decision and in November, the selected mentees meet their mentors.
The instructors in our program are renowned experts, most of whom are themselves active as managers or entrepreneurs in the areas of sports marketing, sports management and sports media. They come from companies such as adidas, BMW Group and the German Olympic Sports Federation. Not only do they impart theoretical basic knowledge, they also pass on their vast practical experience to the students − they can also facilitate your entry into the profession through their extensive network of industrial contacts.
You can begin to establish important contacts to companies in the sports management during your studies. The SPO Alumni Club connects alumni from a wide variety of industries and companies and offers a wide range of services with regular events such as the annual "Hoamcoming" at MBS and a local “Stammtisch” a platform for exchange and networking.
Potential employers in the sports management are: associations of the soccer, ice hockey, basketball or handball federal leagues, formula 1 racing drivers and teams, organizers of sports events, manufacturers of sports articles, consulting firms in the sports sector, organizers of sports fairs and conferences, consulting companies, sponsoring agencies, concerns, fashion and retail companies.
The sports management , which has worldwide revenues of over 80 billion euro, is a secure, continually growing sector of the economy. At the end of your studies, numerous attractive career options will be open to you in this sector and in the economy so that you will be able to make a profession out of your passion for sports.
'Managers in the sports business need a special qualification to operate the interface of sports, media/communication and economy. In the Master International Business | Sports Management and Media, specialists from the sports management give you the necessary tools and offer you a valuable network for a successful entry into working life.'
Prof. Dr. Heiko Seif, Academic Director Master International Business | Sports Management and Media
Our
Master SPO in Numbers
Program-specific Modules
The Program-specific Modules of the Masters Sports Management and Media prepare you optimally for your successful career in the sports management. You acquire specific know-how and get to know all facets of sports management and media. By dealing with the topics sports communication and media, management of sports organizations and the sports value chain, sports sponsorship and marketing, as well as digital sports and international sports business, you will qualify as a specialist for companies in the sports industry as well as sports clubs and associations. The optimal mix of theoretical basic knowledge and practical skills will prepare you perfectly for a successful career in an international environment.
Business Project
An integral part of the Sports Management and Media program is the Business Project. On behalf of a real company such as adidas or an association such as the DFB or the DOSB, you will work together with your fellow students on a concrete, practice-relevant issue and will be able to apply and demonstrate your skills in practice. At the same time, you make important contacts with future employers.
Core Modules
In the Core Modules of the Master Programs you will acquire general business management knowledge. In courses on international management, business communication, management and your freely chosen international focus, you will gain an understanding of economic interrelationships in a multicultural and globalized world and learn to consider and correctly interpret social and cultural aspects in your future business decisions. The promotion of a critical approach to various topics is just as important as learning practical methods and models.
In order to be able to act entrepreneurially with foresight, the Core Modules have an interdisciplinary structure. You will work on joint projects with students from the other Master's programs and exchange ideas and experiences, thereby broadening your range of experience and your toolbox with approaches and perspectives in the fields of Marketing, International Business or Innovation and Entrepreneurship, for example.
Electives
You round off your profile by completing the electives, your personal elective courses. Here you have the opportunity to enrich your Sports Management & Sports Marketing Master's degree with an individual component. You can choose from a varied pool of courses and take, for example, Brand Story Telling, Media Rights and Digital Sports Management or work on an individual research project.
Sub-Modules:
Introduction to International Sports Business
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Sub-Modules:
Corporate Communication and Public Relations
Foundations of Communication Studies and Media Markets
Foundations of Media Law and Media Ethics
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Sub-Modules:
International Strategic Management
Organizational Behavior
Conscious Business
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Choose 1 out of 3
Gain insights into business practices and current business topics in the chosen region based on an understanding of the social background as well as the economic and political system in the respective region.
Sub-Modules:
Business Communication
Business Ethics
Negotiation Skills
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Feel a stronger sense of belonging to the MBS community by actively engaging in a variety of extracurricular offerings. The module can be taken in either the 1st or 2nd semester.
Sub-Modules:
Online Marketing
Digital Sports
Social Media Management
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Online Marketing
Digital Sports
Social Media Management
Sub-Modules:
Sports Marketing
Sports Sponsoring
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Choose 2 of 4:
Sports Event Management
Digital Sports Management
Choose 1 out of 5:
Use case studies, business simulations, in-depth reports as well as expert knowledge to understand the complexities of the business environment in the chosen region from a cultural, economic, social, political, and legal perspective.
Sub-Modules:
Responsible Leadership
Business & Society
Master Thesis Preparation
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Students in the Master Sports Business and Communication gain comprehensive international experience by studying one semester at one of the numerous international partner universities of MBS. Alternatively, students can spend two semesters at selected universities and complete their studies with a dual degree.
Last but not least: writing your Master Thesis with the focus on Sports Management and Media.
Business
Projects
The practical project is a real highlight: For two semesters, you and your fellow students will work for a company and solve a real, current problem. You will process tasks for companies such as Audi or adidas and associations such as the German Football Association (DFB) or the German Olympic Sports Federation (DOSB). During these practical projects, some students are able to establish important contacts to prospective employers.
Students of the Master Sports Management and Media benefit from the MBS network. Excursions - for example to adidas, Sky or the FC Bayern Munich football club - deliver exciting impressions of actual practice. On the other hand, you can investigate current trends by visiting the ISPO Munich sports fair, which is just as much a fixed part of the Master program as is access to pertinent sector media such as, for example, SPONSORs.
3rd Semester:
Semester Abroad
Semester abroad: Students of Master Sports Management and Media have the opportunity to spend their third semester abroad at one of numerous international partner universities. During your semester abroad, you will gather extensive international experience and expand your intercultural skills. Students can also choose to spend two semesters at selected universities and complete their studies with a dual degree.
With the dual degree option, you acquire an additional, specialized Master's degree from one of our partner universities.Munich Business School's cooperation with renowned international universities gives you the opportunity to acquire two different master's degrees within two years. For a dual degree, you will normally spend two semesters at MBS and then two semesters at the partner university, followed by the Master's thesis.
Application
In order to qualify for the Master Sports Management and Media study program, you must fulfill academic, linguistic, and to some extent professional requirements.
You may submit your application documents at any time. Since the places are limited, we advise you to apply for your desired study start as early as possible.
The main requirement for admission to the Master Sports Management and Media study program is a successful Bachelor's degree (180 ECTS or more). Applicants with a degree in Business Studies/Management/Economics are entitled to apply for the program directly, applicants without a degree in economics can qualify for the program by completing the Pre Master Program. Upon request, we will gladly verify your documents in advance. Please contact your Program Advisor.
English Proficiency
Applicants must proof their English language skills by passing one of the following language tests:
Note: If the test is also used to apply for a visa, please check the requirements of the respective embassy in advance.
Test results can only be accepted if achieved within the last two years. If you are unable to obtain your test results before handing in your MBS application, please inform us about your planned test date.
The English proficiency test can be waived by the following candidates:
We accept applications all year round. However, we recommend that you apply as early as possible, as the number of places is limited.
Spring semester (Master International Business only)
Applicants from Vietnam, China and India should allow an extra month to apply for the relevant visas.
Winter semester
Applicants from Vietnam, China and India should allow an extra month to apply for the relevant visas.
When submitting your online application, please provide the following mandatory documents:
You may also upload the following additional documents:
*Please provide the original documents or certified copies when you gain admission and matriculate to the program.
Qualified applicants will be invited for a personal interview on site in Munich or online via Microsoft Teams (approx. 30 - 45 minutes). The interview may include the processing of a case study.
As soon as you are an admitted student, you have the opportunity to get to know MBS even better – before making your final decision whether to join Munich Business School.
Our study advisors will of course be available for all kinds of potential questions and personal consultations.
Once you have successfully completed the application process, Munich Business School will provide you with an acceptance letter as well as two copies of your study contract. Please sign one copy and return it within two weeks to secure your spot in the program. The other copy needs to be kept for your own records.
The acceptance to the study program requires an enrollment fee of 690 Euro (EU/EFTA) respectively 1,490 Euro (non-EU) and a deposit of 1.990 Euro due upon signing the study contract. The deposit will be deducted from your first tuition fee installment.
If you are a non-EU national, you are required to apply for a student visa in order start your studies in Germany. To obtain a visa invitation letter from Munich Business School, which is necessary to apply for the visa, please add a copy of your passport details page when handing in your signed study contract.
Munich Business School offers attractive scholarship programs amount up to EUR 4,000 of the overall tuition fee. (Up to EUR 2,000 on the 1st and 2nd master's semester).
If you wish to apply for a scholarship, you should include an application when you submit your overall application. You can find further information on our scholarships and financing page.
Arrive and feel at home from day one: Munich Business School offers you exclusive access to high-quality, fully furnished apartments during your studies. Stylish design meets smart comfort – with gym, cinema room, co-working spaces, and much more included.
Experience modern, connected student living in a central location – with flexible rental periods and all-inclusive service. Availability is limited – it pays to be quick!
Fees
The quality of teaching and the training of sought-after professionals and managers is the focus at Munich Business School. By studying at MBS, you are making an investment in your future. You can comfortably pay the tuition fees in three semesters or 18 monthly installments.
Depending on which partner university you would like to spend your semester abroad at or if you would like to do a dual degree, additional costs may apply.
In accordance with our university values, we are willing to offer first-class and motivated applicants a study place at Munich Business School - regardless of their economic background. There are many ways to finance your studies - scholarships, BAföG, education funds, etc. Get an overview of our scholarships as well as the 100% student funding with our partner Brain Capital and find the model that suits you best. You can find further information on our scholarships and financing page.
Submit your complete online application and recieve a discount on the first semester rate.
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