Master Sports Business and Communication - Studium München

Sports Business and Communication

Master Sports Business and Communication (M.A.)

You love sports and would like to use this enthusiasm for professional purposes? The MBS program Master Sports Business and Communication combines Sports Management and Sports Marketing in a unique way. It was developed by leading experts − both men and women − in the sports sector for those who themselves aspire to a career in the sports business.

Key Facts
Master Sports Business and Communication

Duration Single Degree
18 months
Duration Dual Degree
24 months
Tuition Fee
24,000 Euro
10% to 50% reduction on semester 1 and 2
Final Degree
Master of Arts (M.A.)

Your Master's degree at Munich Business School

We at MBS believe that one does not really know the Sports Business until one has experienced its fascination firsthand. Hence the ideal training spot for future sports business professionals like you is a practice-oriented learning environment in which you develop leadership qualities as well as technical and personal capabilities.

Master SBC in Numbers

Students per group

International Partner Universities

Student to Faculty Ratio

Business Hotspot Munich

Age range

Course of Studies

Focus Modules
One of the main areas of study are the Focus Modules in which you will obtain specific know-how. In the Master Sports Business and Communication, you will become acquainted with all aspects of sports management. To become a specialist for sports clubs, associations and companies from the sports sector you will deal with sports sponsoring, sports communication and utilization of licenses and rights.

You can further individualize your Master Sports Business and Communication by taking Electives: learn a new language for your international career in sports marketing, take one of the project management courses or broaden your horizons with the course “Success Factor Happiness”.

Module Overview Master Sports Business and Communication


For your perfect career start: the most important reasons for the Master Sports Business and Communication.

Practical Relevance

To get insights into the sports business, you can further develop personally and professionally in projects with real tasks from companies in the sports sector. Business plan developments, presentations, case studies, projects and excursions are basic elements of the Master Sports Business and Communication.

Mentoring Program

The mentoring program of the Master Sports Business and Communication is a special feature by which you, as mentee, will benefit from the expertise and network of your personal MBS mentor. MBS will provide you with a professionally experienced alumnus who will support you in the critical phase of your sports business studies with assistance and advice, help you to achieve your career goals and provide you with valuable contacts through his or her network.

Renowned Trainers from Sports Business

The instructors in our program are renowned experts, most of whom are themselves active as managers or entrepreneurs in the areas of sports marketing, sports management and sports media. They come from companies such as adidas, BMW Group and the German Olympic Sports Federation. Not only do they impart theoretical basic knowledge, they also pass on their vast practical experience to the students − they can also facilitate your entry into the profession through their extensive network of industrial contacts.

SBC Alumni Club

You can begin to establish important contacts to companies in the sports business during your studies. The SBC Alumni Club connects alumni from a wide variety of industries and companies and offers a wide range of services with regular events such as the annual "Hoamcoming" at MBS and a local “Stammtisch” a platform for exchange and networking.

Career in the Sports Business: possible employers

Potential employers in the sports business are: associations of the soccer, ice hockey, basketball or handball federal leagues, formula 1 racing drivers and teams, organizers of sports events, manufacturers of sports articles, consulting firms in the sports sector, organizers of sports fairs and conferences, consulting companies, sponsoring agencies, concerns, fashion and retail companies.

Studies with Competitive Character

The sports business, which has worldwide revenues of over 80 billion euro, is a secure, continually growing sector of the economy. At the end of your studies, numerous attractive career options will be open to you in this sector and in the economy so that you will be able to make a profession out of your passion for sports.


Business Projects – for Your Perfect Career Start

The practical project is a real highlight: For two semesters, you and your fellow students will work for a company and solve a real, current problem. You will process tasks for companies such as Audi or adidas and associations such as the German Football Association (DFB) or the German Olympic Sports Federation (DOSB). During these practical projects, some students are able to establish important contacts to prospective employers.

Students of the Master Sports Business and Communication benefit from the MBS network. Excursions - for example to adidas, Sky or the FC Bayern Munich football club - deliver exciting impressions of actual practice. On the other hand, you can investigate current trends by visiting the ISPO Munich sports fair, which is just as much a fixed part of the Master program as is access to pertinent sector media such as, for example, SPONSORs.



Studying at Munich Business School is an international experience, because internationality is not only taught but also lived. This is why studying abroad is an integral part of our programs. MBS maintains partnership relationships with over 60 universities worldwide and is continuously expanding its international network. The cooperations range from classic programs such as ERASMUS+ and exchange programs to over 20 dual-degree agreements with partners in Europe, Asia, Australia, and the USA.
International Focus
International Focus

Although global economic principles can in general be applied everywhere, international markets are strongly influenced by political, cultural and historical characteristics.

By choosing one international focus per semester, you explicitly dedicate your Master International Business to the study of different markets and methods as well as special economic areas whose development influences the global economy.

Semester Abroad
Semester Abroad

You will spend the third semester abroad at one of our numerous international partner universities.

Students of the Master Sports Business and Communication gain comprehensive international experience by spending a semester at one of MBS' numerous international partner universities. Alternatively, students can spend two semesters at selected universities and complete their studies with a dual degree.

Dual Degree
Dual Degree

With the dual degree option, you acquire an additional, specialized Master's degree from one of our partner universities.

Munich Business School's cooperation with renowned international universities gives you the opportunity to acquire two different master's degrees within two years. For a dual degree, you will normally spend two semesters at MBS and then two semesters at the partner university, followed by the Master's thesis.


In order to qualify for the Master Sports Business and Communication study program, you must fulfill academic, linguistic, and to some extent professional requirements.

You may submit your application documents at any time. Since the places are limited, we advise you to apply for your desired study start as early as possible.


Admission Requirements

Academic Requirements

The main requirement for admission to the Master Sports Business and Comunication study program is a successful Bachelor's degree (180 ECTS or more). Applicants with a degree in Business Studies/Management/Economics are entitled to apply  for the program directly, applicants without a degree in economics can qualify for the program by completing the Pre Master Program. Upon request, we will gladly verify your documents in advance. Please contact your Program Advisor.

Language Requirements

English Proficiency

Applicants must proof their English language skills by passing one of the following language tests:

  • TOEFL ibt: minimum 85 (min. 22 in writing and min. 20 in all other bands; MBS TOEFL Institution Code: 5772)
  • IELTS: minimum level of 6.5 – Academic Module
  • ELS English for Academic Purposes: Advanced Level 112

Test results can only be accepted if achieved within the last two years. If you are unable to obtain your test results before handing in your MBS application, please inform us about your planned test date.

The English proficiency test can be waived by the following candidates:

  • Applicants having completed their schooling in English (i.e., High School Diploma, IB)
  • Applicants having completed their first academic degree in English

Application Process

Step 1: Written Application

When submitting your online application, please provide the following mandatory documents:

  • Letter of Motivation (1-2 pages)
  • Résumé/CV
  • Copies of your graduation certificates* and/or current university transcripts*

You may also upload the following additional documents:

  • recent photo of yourself (professional, in color with bright background)
  • Copy of the school leaving certificate (e.g., Highschool Diploma, IB, Abitur)*
  • Proof of English language proficiency (TOEFL, IELTS or ELS)
  • Reference letters (if available)
  • When applying for a scholarship: personal statement (1 page)

*Please provide the original documents or certified copies when you gain admission and matriculate to the program.

Online Application Master Sports Business and Communication

Alternatively, you can also submit your written application.

Download Application Form 

Step 2: Admission

Qualified applicants will be invited for a personal interview on site in Munich or online via Microsoft Teams (approx. 30 - 45 minutes). The interview may include the processing of a case study.

As soon as you are an admitted student, you have the opportunity to get to know MBS even better – before making your final decision whether to join Munich Business School.

Our study advisors will of course be available for all kinds of potential questions and personal consultations.

Step 3: Study Contract

Once you have successfully completed the application process, Munich Business School will provide you with an acceptance letter as well as two copies of your study contract. Please sign one copy and return it within two weeks to secure your spot in the program. The other copy needs to be kept for your own records.

The acceptance to the study program requires an enrollment fee of 690 Euro (EU/EFTA) respectively 1,490 Euro (non-EU) and a deposit of 1,000 Euro due upon signing the study contract. The deposit will be deducted from your first tuition fee installment.

Step 4: Student Visa

If you are a non-EU national, you are required to apply for a student visa in order start your studies in Germany. To obtain a visa invitation letter from Munich Business School, which is necessary to apply for the visa, please add a copy of your passport details page when handing in your signed study contract.

More about Student Visa


Munich Business School offers attractive scholarships. These are 10 - 50% for the 1st and 2nd Master semester. Students who show particular commitment can continue to receive support after the second semester. The program is also aimed at Pre-Master students.

The application for one of the scholarships is made together with the application for a study place. Further information can be found under "Scholarships and financing".


The tuition fee is payable in three semester installments à 8,000 Euro or 18 monthly installments. The first rate is due upon the beginning of your studies and is be paid via bank transfer or PayPal.
Books, travel costs and accommodation not included in the overall tuition fee.

The non-refundable processing fee is due upon application, the one-time enrollment fee is due upon signing of the study contract. Both is be paid via bank transfer or PayPal.

International students have the option of visiting the summer school of the Zagreb School of Economics and Management (ZSEM) in Croatia after their second semester. In addition, they can join an intensive course in German as well as career and application training for the German job market (time frame: June to August). Additional costs can incur for the semester abroad, depending on the partner university of your choice and depending on your choice to complete a dual degree.

Munich Business School offers attractive scholarships. Detailed information can be found here.



Overall Tuition Fee
24,000 Euro
Application Processing Fee
60 Euro
One-time Enrollment Fee
690 Euro
One-time Enrollment Fee for international students
1,490 Euro


Miriam Kathol, Senior Manager Sportrechte bei SportA GmbH
Miriam Kathol, Senior Manager Sportrechte bei SportA GmbH

Especially the lectures on media law as well as on sports rights, licenses and exploitation have laid a good foundation for my current area of responsibility.

The lectures in English language as well as my semester abroad in America help me today especially in the handling of international cooperations.

Lis Schirtz, Programme Manager, INAP, Luxembourg
Lis Schirtz, Programme Manager, INAP, Luxembourg

In my current position, I benefit daily from my experience and knowledge from MBS studies. And by that I don't mean a specific subject that has been taught, but rather the entire package.

The sports business has so many and different facets that it is less about having precise knowledge in a specific area. Rather, my everyday work requires above all networked thinking and interdisciplinary solution finding, and thanks to the "magic triangle" (sport, business, communication) I can do justice to this. 

Dominik Beyer, Social Media Manager at FC Bayern München
Dominik Beyer, Social Media Manager at FC Bayern München

I communicate daily with the most diverse target groups: with fans, players, departments in the club, as well as agencies and service providers.

In terms of content, my everyday work is very varied and requires broad knowledge and skills. Thanks to my studies, I am perfectly positioned for the varied and demanding requirements at FC Bayern Munich.


Application Deadline International StudentsThe final Application Deadline…Learn more
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Would you like to learn more?

Studienberater MBS: Christoph Schlottmann, M.A.
Program Advisor Master Christoph Schlottmann, M.A. +4989547678227 +49 178 2304275
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