Dr. Alexandra Vignolles, Associate Professor at MBS partner university INSEEC Business School, gave the students interesting insights into celebrity endorsement. The title of her lecture: “I Want You to Embody my Brand – Celebrity Endorsement from Dream to Nightmare”.
Julia Riedmeier March 3, 2021
March 11, 2016
Catarina Capelo Moreira July 20, 2020