Dr. Alexandra Vignolles, Associate Professor at MBS partner university INSEEC Business School, gave the students interesting insights into celebrity endorsement. The title of her lecture: “I Want You to Embody my Brand – Celebrity Endorsement from Dream to Nightmare”.
Luxury Insight Talk „Myth vs. Reality: Truths Through the Eyes of a Luxury Professional” With Natalia Langsdale
Julia Riedmeier April 9, 2021
June 5, 2015
March 9, 2016