Dr. Alexandra Vignolles, Associate Professor at MBS partner university INSEEC Business School, gave the students interesting insights into celebrity endorsement. The title of her lecture: “I Want You to Embody my Brand – Celebrity Endorsement from Dream to Nightmare”.
Related Articles
The MBS Master International Week 2016 Has Started
March 9, 2016
Luxury 2.0? The Digitalization of Exclusivity
Prof. Dr. Andrea Bookhagen
September 19, 2014
MBS Master International Week: Strategic Communication in a Globalized World
March 11, 2016