Dr. Alexandra Vignolles, Associate Professor at MBS partner university INSEEC Business School, gave the students interesting insights into celebrity endorsement. The title of her lecture: “I Want You to Embody my Brand – Celebrity Endorsement from Dream to Nightmare”.
Luxury Insight Talk With Frederik Schreve From OKTAVE
Julia Riedmeier March 28, 2022
MBS Students @ Cartier TANK Exhibition: The Art of Clienteling
Julia Riedmeier August 11, 2021
Luxury Insight Talk: In Conversation With the Finalists of the Mark Challenge 2020
Julia Riedmeier March 3, 2021