MBS Luxury Dialogue: Sales Management at MCM

Jasmin Haderlein (l.), Prof. Dr. Andrea Bookhagen (r.)

Yesterday’s Luxury Business Dialogue was held by Jasmin Haderlein, Wholesale Manager Europe of Munich-based luxury brand MCM. She presented the sales strategy of MCM and provided MBS students with practical insights into a luxury brand’s sales management.

The MBS Luxury Business Dialogue speaker series is organized by MBS marketing lecturer Prof. Dr. Andrea Bookhagen. The interactive session was attended by students of the Luxury Management concentration in the Master International Business as well as by the Bachelor students of the Luxury Brand Management module.