Business administration (Betriebswirtschaftslehre, commonly known by the abbreviation BWL) is the most popular course of study in Germany. But what career prospects await graduates with a business degree? In this article, we set out everything […]
In this interview, Manuel Mundl explains why the digital age requires new sales approaches and concepts, highlights areas where companies have ground to make up in terms of digital sales innovation, and underscores why this […]
Lucas Reischl, a third-semester student on the bachelor’s program in International Business at Munich Business School, made productive use of his recent vacation by completing a ten-week internship in marketing and sales at NCTE AG, […]
Nadja Donderer, a student in the International Business bachelor’s program at Munich Business School, spent her semester abroad in spring 2021 at International Business School (ISB) in Dublin – due to the COVID-19 pandemic, however, […]
Companies have already been working on digitalization programs for many years, either with the aim of improving internal processes or workflows through technology or even developing new digital business models. The corona pandemic not only […]
MBS Professor Dr. Hans H. Jung, MBS Bachelor Alumna Luisa Marie Birk and Dr. Detlef Pietsch, General Manager at the BMW Group, have written a new working paper on the topic of digitalization in the […]
“We have 30 seconds left. You can decide if you want to ask questions or go back to our buffet.” Everybody laughed. During the 3rd Brown Bag Seminar held at MBS, Dr. Alexander Hahn, our […]
The MBS Entrepreneurship Society, one of MBS’ student associations, organized another event for students of all study programs: A Sales Workshop held by Melina Menz and Rosalba Sciarratta of Hays, one of the leading Recruitment […]
Yesterday’s guest lecture at MBS made dozens of Bachelor and Master students feel reminded of their childhood: Lecturer Prof. Dr. Patricia Kraft had invited Christian Pau, Senior Sales Director Europe Central at LEGO Group, to […]
Yesterday’s Luxury Business Dialogue was held by Jasmin Haderlein, Wholesale Manager Europe of Munich-based luxury brand MCM. She presented the sales strategy of MCM and provided MBS students with practical insights into a luxury brand’s […]
A lot, indeed! Our MBS Bachelor student Daniel Meidl will confirm this. The seminar thesis on the subject of “International Sales & Marketing” that he submitted in the sixth semester is titled: “Market segmentation: Defining […]
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