Prof. Dr. Patricia Kraft has studied Business Administration focusing on marketing, strategic management and statistics, and did her PhD in the domain of international marketing at Regensburg University and the University of Colorado, USA. During her doctoral studies, she made major contributions to the launch of three new study programs within the Bavarian elite network.
After many years of professional practice and management responsibility in the fields of marketing and strategic management in the capital goods industry and in financial services, she now teaches at various universities of applied sciences. She teaches, researches and accompanies practice projects primarily in the areas of marketing, strategy, digitalization, conscious and sustainable business and communication. Patricia Kraft also focuses on the support and connection of future female managers for example with the MBS Initiative Women in Leadership.
Since 2014 she has been a professor at the Munich Business School, since 2016, Academic Director of the Bachelor Program International Business and since 2019 Vice Dean Learning & Teaching. She is part of the Teaching Excellence Initiative LehrehochN as well as a member of the Münchner Kreis, the leading independent platform providing orientation for decision makers in the digital world and an advisory council member of the management consultancy WARGITSCH TRANSFORMATION ENGINEERS.
Prof. Dr. Patricia Kraft, Prof. Dr. Barbara ScheckFebruary 13, 2019
Innovation, technology, and entrepreneurial spirit – a triad that automatically evokes associations with California’s Silicon Valley. And indeed, Silicon Valley has produced, and continues to produce, successful innovations and business models like few other places […]
Prof. Dr. Patricia Kraft, Isabell KroißNovember 24, 2017
Or: How MBS Students Find Great Jobs Through Their Thesis Virtual Reality (VR) is currently one of the buzzwords in digitization and marketing. While first attempts in the early 1990s were not particularly successful, Samsung […]
Prof. Dr. Hans H. Jung, Prof. Dr. Patricia Kraft, Lena von LindeOctober 24, 2017
How Do Online Shops Convey Feelings in a Digital World? “The world is becoming more and more digital, still humans remain emotional.”[i] Digitization does no longer just change the way in which customers inform themselves […]
Prof. Dr. Hans H. Jung, Prof. Dr. Patricia KraftMarch 10, 2017
By the end of the decade, more than half of all people will live, learn and work digitally connected. These people use keywords such as Social Media, mobile, web-based applications, Industry 4.0, digital business models, […]
“We should think about how to use our privilege for assuming responsibility for ourselves and for society.” This was one of the most important phrases that were said at this year’s MBS Graduation Gala. Why? […]
Prof. Dr. Hans H. Jung, Prof. Dr. Patricia KraftSeptember 4, 2015
A lot, indeed! Our MBS Bachelor student Daniel Meidl will confirm this. The seminar thesis on the subject of “International Sales & Marketing” that he submitted in the sixth semester is titled: “Market segmentation: Defining […]
Over the course of our six-semester Bachelor program, we, the lecturers and teachers at MBS, have the opportunity to see how versatile our students are – and how favorably they are impacted in the course […]
In total, German universities and institutions of higher learning offer 17,437 study programs. This impressive figure is the result of a statistical analysis of the German Rector’s Conference for the winter semester 2014/15. In all […]