Prof. Dr. Patricia Kraft
About Prof. Dr. Patricia Kraft
Prof. Dr. Patricia Kraft has studied Business Administration focusing on marketing, strategic management and statistics, and did her PhD in the domain of international marketing at Regensburg University and the University of Colorado, USA. During her doctoral studies, she made major contributions to the launch of three new study programs within the Bavarian elite network. After many years of professional practice in the fields of marketing and strategic management in the capital goods industry and in financial services, she now teaches the subject areas of strategics, marketing and communication at various universities. Since 2014, she has been a professor at MBS and since 2016 Academic Director of the Bachelor International Business program.

When Virtual Reality Meets Sport Sponsoring

November 24, 2017

Or: How MBS Students Find Great Jobs Through Their Thesis Virtual Reality (VR) is currently one of the buzzwords in digitization and marketing. While first attempts in the early 1990s were not particularly successful, Samsung […]

Emotions on the Web

October 24, 2017

How Do Online Shops Convey Feelings in a Digital World? “The world is becoming more and more digital, still humans remain emotional.”[i] Digitization does no longer just change the way in which customers inform themselves […]

About the Privilege of Assuming Responsibility

May 20, 2016

“We should think about how to use our privilege for assuming responsibility for ourselves and for society.” This was one of the most important phrases that were said at this year’s MBS Graduation Gala. Why? […]

Seven Recommendations to Boost Your Studies

July 31, 2015

What should I do to optimize my studies? How do I find a good job after my graduation? What is it that I should start with at this point already to get a head start […]

From Student Life to Professional Life

June 12, 2015

Over the course of our six-semester Bachelor program, we, the lecturers and teachers at MBS, have the opportunity to see how versatile our students are – and how favorably they are impacted in the course […]