Why Silicon Valley Can Help Companies to Transform

MBS Digital Innovation & Silicon Valley Journey

Innovation, technology, and entrepreneurial spirit – a triad that automatically evokes associations with California’s Silicon Valley. And indeed, Silicon Valley has produced, and continues to produce, successful innovations and business models like few other places in the world.

Also operating at the interface between innovation, technology, and entrepreneurship is Munich Business School (MBS): be it through courses in innovation management, startup initiatives and competitions, research activities, and successful startups of MBS students and graduates.

Now, MBS has designed an exciting 6-day Digital Innovation Seminar for executives that leads them all the way from Munich to Silicon Valley. In this context, we spoke with Simone Lis, who partnered with MBS to develop the seminar.

MBS Digital Innovation & Silicon Valley Journey

In 2012, Simone moved from Berlin to California to infuse startup energy from Silicon Valley into corporate culture. Through bespoke Innovation Journeys, she provides unparalleled insights into technology and audience shifts by connecting and collaborating with technology pioneers in California.

Simone has deep links into the most vibrant startup ecosystems in the world. Her understanding of cultural values and differences combined with her business acumen has enabled her to help numerous businesses innovate. She has developed corporate startup innovation concepts for clients such as Google for Entrepreneurs, Salesforce, as well as Deutsche Post, and supported Airbnb during its international growth process, namely in Germany.

What Inspired You to Develop Innovation Journeys for Executives?

As a business leader, you know that business processes are being digitized in new and exciting ways. And you know that entrepreneurial skills help: fail fast, test new ideas, be agile and collaborative. I call it a “Digital Mindset”.

Everybody understands that message, but the biggest challenge I see is how to develop a Digital Mindset shift from “Why” to “How”. For this reason, I developed bespoke Innovation Journeys that help executives not only navigate the fast-moving world of technical innovation, but also develop business ideas ready to prototype.

Innovation Journeys, in their simplest form, are customized field trips. However, they are much more than that. It’s about finding the future in the present. They are usually 3 to 5 days long, during which the participants meet with startups, investors, and thought leaders to learn more about the latest tech trends such as AI, VR, Big Data, Blockchain, and robotics.

I focus on Los Angeles and Silicon Valley, as I have built a huge network of experts across a number of fields over the past years.

Why Did You Decide to Curate an Innovation Journey in Partnership With MBS?

I have a huge passion for education and technology. In combination, I think it’s really powerful – especially if you like to develop an entrepreneurial mindset.

MBS Digital Innovation & Silicon Valley Journey
Simone Lis shares her experiences with MBS Bachelor students via Skype, directly from Silicon Valley.

A couple years ago, I already partnered with MBS, and we created a new, interactive live-streaming classroom format called “MBS meets Silicon Valley”, which was a huge success among MBS Bachelor students.

Therefore, I was honored when the MBS team came back to me to co-develop a new kind of educational seminar that combines academic knowledge, best cases, and hands-on live experiences to help corporate executives navigate the digital transformation.

Who Should Join theDigital Innovation Seminar & Silicon Valley Journey”, and What Do You Think the Participants Will Take Away?

We designed this seminar especially for senior executives who would like to get a compact and sound knowledge on the latest digital trends relevant for their business, develop an entrepreneurial mindset and Design Thinking techniques.

The goal is to learn, connect, and get inspired. The first part of the seminar starts at MBS in Munich and travels all the way to Silicon Valley, where we will immerse with startup founders, industry experts, and pioneers that are shaping our future.

We will learn how new technologies such as Virtual Reality, Artificial Intelligence, or Blockchain will impact customer thinking, behavior, and experience. The group size will be small to create an intimate, non-competitive environment of collaboration across our attendees. This also helps the group to engage in conversations instead of non-interactive lectures.

Would You Like to Come With Us on This Digital Innovation Journey?

We have a few spots left for the upcoming seminar, which will take place between June 3 and June 8, 2019. To get more information about the program, and to reserve your spot, please visit our website.

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About Prof. Dr. Patricia Kraft 19 Articles
Prof. Dr. Patricia Kraft has studied Business Administration focusing on marketing, strategic management and statistics, and did her PhD in the domain of international marketing at Regensburg University and the University of Colorado, USA. During her doctoral studies, she made major contributions to the launch of three new study programs within the Bavarian elite network. After many years of professional practice and management responsibility in the fields of marketing and strategic management in the capital goods industry and in financial services, she now teaches at various universities of applied sciences. She teaches, researches and accompanies practice projects primarily in the areas of marketing, strategy, digitalization, conscious and sustainable business and communication. Patricia Kraft also focuses on the support and connection of future female managers for example with the MBS Initiative Women in Leadership. Since 2014 she has been a professor at the Munich Business School, since 2016, Academic Director of the Bachelor Program International Business and since 2019 Vice Dean Learning & Teaching. She is part of the Teaching Excellence Initiative LehrehochN as well as a member of the Münchner Kreis, the leading independent platform providing orientation for decision makers in the digital world and an advisory council member of the management consultancy WARGITSCH TRANSFORMATION ENGINEERS.
MBS Prof. Dr. Barbara Scheck
About Prof. Dr. Barbara Scheck 9 Articles
After obtaining her diploma in Public Administration from the Diplomatic Academy of the German Federal Foreign Office, Prof. Dr. Barbara Scheck completed a Master in International Business Administration by studying in Paris, Oxford and Berlin. Subsequently, she did her Doctor's degree on Social Entrepreneurship and Impact-oriented Reporting at the Technical University of Munich. Before being appointed to a Junior Professorship in General Business Administration, particularly Social Investment, at University of Hamburg, Prof. Dr. Scheck worked for the German Federal Foreign Office, the Credit Suisse bank, the CSR department of Allianz insurance company and the social venture capital fonds BonVenture, amongst others. In June 2016, she followed the call of Munich Business School where she has been holding a Professorship in Entrepreneurship since. In addition, she is engaged in (advanced) training at Social Entrepreneurship Akademie in Munich.