Business administration (Betriebswirtschaftslehre, commonly known by the abbreviation BWL) is the most popular course of study in Germany. But what career prospects await graduates with a business degree? In this article, we set out everything […]
In this interview series, we introduce MBS lecturers on a regular basis, give an insight into their research projects and explain how corporate practice and students benefit from these. Today it’s the turn of Prof. […]
Combining studying and self-employment can be demanding. Nevertheless, a year ago Felix Schmitt decided to enroll on the master’s program in International Business at Munich Business School – even though he had already founded his […]
Lucas Reischl, a third-semester student on the bachelor’s program in International Business at Munich Business School, made productive use of his recent vacation by completing a ten-week internship in marketing and sales at NCTE AG, […]
Nadja Donderer, a student in the International Business Bachelor’s program at Munich Business School, spent her semester abroad in spring 2021 at International School of Business (ISB) in Dublin – due to the COVID-19 pandemic, […]
The sports consulting sector has moved into the spotlight in recent years and has repeatedly caused a stir, especially in the million-dollar soccer business. In the context of the lecture “Social Media Marketing” held by […]
At the invitation of MBS lecturer Michael Falkensteiner, Gordon Euchler, Head of Strategy at BBDO – the world’s leading agency network, and Nils Liedtke, Associate Partner at McKinsey & Company – the leading strategy consultancy, gave an interesting […]
This means more and Global Anfield: Markus Breglec, former Director Marketing and Media at FC Liverpool introduces students at MBS to brand management in sports business. Markus Breglec has seen quite a lot during the […]
Today we welcomed Anne-Kristin Steichele, Head of Regional Marketing at EY, to our Women in Leadership Business Breakfast. While enjoying coffee and croissants a mixed group of students listened to Anne-Kristin’s personal career story, her […]
»A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.« – Scott Cook, co-founder, Intuit. In recent years, influencer marketing has increasingly become […]
Markus Breglec, who worked as former Director Marketing & Media at the Liverpool Football Club, the winner of the Champions League 2019, has been a lecturer at the Master MBS Master program Sports Business & […]
As every year in September, Munich Business School (MBS) welcomed new students from all over the world – from more than 40 nations, and from Albania to Vietnam – to its Bachelor, Master, and MBA […]
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