Business administration (Betriebswirtschaftslehre, commonly known by the abbreviation BWL) is the most popular course of study in Germany. But what career prospects await graduates with a business degree? In this article, we set out everything […]
In this interview series, we introduce MBS lecturers on a regular basis, give an insight into their research projects and explain how corporate practice and students benefit from these. Today it’s the turn of Prof. […]
Combining studying and self-employment can be demanding. Nevertheless, a year ago Felix Schmitt decided to enroll on the master’s program in International Business at Munich Business School – even though he had already founded his […]
Lucas Reischl, a third-semester student on the bachelor’s program in International Business at Munich Business School, made productive use of his recent vacation by completing a ten-week internship in marketing and sales at NCTE AG, […]
Nadja Donderer, a student in the International Business bachelor’s program at Munich Business School, spent her semester abroad in spring 2021 at International Business School (ISB) in Dublin – due to the COVID-19 pandemic, however, […]
The sports consulting sector has moved into the spotlight in recent years and has repeatedly caused a stir, especially in the million-dollar soccer business. In the context of the lecture “Social Media Marketing” held by […]
At the invitation of MBS lecturer Michael Falkensteiner, Gordon Euchler, Head of Strategy at BBDO – the world’s leading agency network, and Nils Liedtke, Associate Partner at McKinsey & Company – the leading strategy consultancy, gave an interesting […]
This means more and Global Anfield: Markus Breglec, former Director Marketing and Media at FC Liverpool introduces students at MBS to brand management in sports business. Markus Breglec has seen quite a lot during the […]
Today we welcomed Anne-Kristin Steichele, Head of Regional Marketing at EY, to our Women in Leadership Business Breakfast. While enjoying coffee and croissants a mixed group of students listened to Anne-Kristin’s personal career story, her […]
»A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.« – Scott Cook, co-founder, Intuit. In recent years, influencer marketing has increasingly become […]
Markus Breglec, who worked as former Director Marketing & Media at the Liverpool Football Club, the winner of the Champions League 2019, has been a lecturer at the Master MBS Master program Sports Business & […]
As every year in September, Munich Business School (MBS) welcomed new students from all over the world – from more than 40 nations, and from Albania to Vietnam – to its Bachelor, Master, and MBA […]
Hands-on projects in cooperation with companies, clubs and associations from the sports industry are an important element of the Master Sports Business and Communication (SBC) program at Munich Business School. The practical projects give students […]
MBS Professor Dr. Heiko Seif (left on the picture above, with marketing professional Matthias Knoll, Vice President International at Patrón Spirits Company) has traveled to Hamburg to visit the 2019 OMR Festival, the leading digital […]
“Master International Marketing and Brand Management” and “Master Innovation and Entrepreneurship” Will Be Starting in September 2019 Munich Business School (MBS) is adding two new full-time Master programs, taught in English language, to its portfolio […]
On May 16, MBS Professor Patricia Kraft participated in the Social Conference. There she discussed changes and new developments in marketing and customer journey research with agencies and companies, among them many Munich based internationals: […]
The MBS Master International Week is one proof that internationality is not only taught, but also actively put into reality at Munich Business School. This year, the event that features several distinguished guest lecturers from […]
As part of their Luxury Management course, the MBS Master students were sent out by lecturer Prof. Dr. Andrea Bookhagen to experience luxury brands at the point of sale via “mystery shopping”, an important market […]
MBS lecturer Prof. Dr. Patricia Kraft visited the UBX (Useful Brand Experience) Conference 2016 to discuss customer-focused brand communication together with marketing decision makers of companies such as Google, BMW, Johnson & Johnson and IBM. […]
Prof. Dr. Andrea Bookhagen, lecturer for Marketing, Luxury and Brand Management at MBS, is currently taking part in the marketing conference AfM Tagung 2016 in Berlin. The AfM (Arbeitsgemeinschaft für Marketing) is an association for […]
It is a proven fact that emotional customer retention correlates with purchasing behavior: Emotionally bound customers buy more and more often, are less prone to competitive offers and actively recommend the brand. This is why […]
For the Master International Week, Prof. Dr. Natascha Zeitel-Bank from MCI Management Center Innsbruck/ Austria came to MBS to hold a lecture on “Strategic Communication in a Globalized World”. During the event, the students scrutinized […]
Yesterday’s Luxury Business Dialogue was held by Jasmin Haderlein, Wholesale Manager Europe of Munich-based luxury brand MCM. She presented the sales strategy of MCM and provided MBS students with practical insights into a luxury brand’s […]
Yesterday, consulting firm UNITY, cooperation partner of MBS, hosted the UNITY Innovation Day. Company executives from various industries scrutinized the topic “Marketing, Sales & Services – Smart Products und Services” in various lectures and interactive […]
Claudia Spagl, MBS Master International Business, has defined approaches for the Fan Relationship Marketing of FC Augsburg. Football without fans is nothing “Football without fans is nothing.” There is much truth in the statement of […]
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