SBC Business Breakfast With Markus Breglec

October 29, 2019

This means more and Global Anfield: Markus Breglec, former Director Marketing and Media at FC Liverpool introduces students at MBS to brand management in sports business. Markus Breglec has seen quite a lot during the […]

Munich Business School Launches Two New Master Study Programs

October 30, 2018

“Master International Marketing and Brand Management” and “Master Innovation and Entrepreneurship” Will Be Starting in September 2019 Munich Business School (MBS) is adding two new full-time Master programs, taught in English language, to its portfolio […]

MBS MASTER International Week 2017

March 13, 2017

The MBS Master International Week is one proof that internationality is not only taught, but also actively put into reality at Munich Business School. This year, the event that features several distinguished guest lecturers from […]

Mystery Shopping in Munich Luxury Boutiques

November 18, 2016

As part of their Luxury Management course, the MBS Master students were sent out by lecturer Prof. Dr. Andrea Bookhagen to experience luxury brands at the point of sale via “mystery shopping”, an important market […]

MBS @ Useful Brand Experience Conference

October 14, 2016

MBS lecturer Prof. Dr. Patricia Kraft visited the UBX (Useful Brand Experience) Conference 2016 to discuss customer-focused brand communication together with marketing decision makers of companies such as Google, BMW, Johnson & Johnson and IBM. […]

MBS @ Marketing Conference AfM Tagung in Berlin

April 22, 2016

Prof. Dr. Andrea Bookhagen, lecturer for Marketing, Luxury and Brand Management at MBS, is currently taking part in the marketing conference AfM Tagung 2016 in Berlin. The AfM (Arbeitsgemeinschaft für Marketing) is an association for […]

MBS Luxury Dialogue: Sales Management at MCM

February 23, 2016

Yesterday’s Luxury Business Dialogue was held by Jasmin Haderlein, Wholesale Manager Europe of Munich-based luxury brand MCM. She presented the sales strategy of MCM and provided MBS students with practical insights into a luxury brand’s […]

Unity Innovation Day at MBS

February 19, 2016

Yesterday, consulting firm UNITY, cooperation partner of MBS, hosted the UNITY Innovation Day. Company executives from various industries scrutinized the topic “Marketing, Sales & Services – Smart Products und Services” in various lectures and interactive […]

Football is Attractive for the Fans – and Vice Versa!?

February 5, 2016

Claudia Spagl, MBS Master International Business, has defined approaches for the Fan Relationship Marketing of FC Augsburg. Football without fans is nothing “Football without fans is nothing.” There is much truth in the statement of […]