Hands-on projects in cooperation with companies, clubs and associations from the sports industry are an important element of the Master Sports Business and Communication (SBC) program at Munich Business School. The practical projects give students […]
MBS Professor Dr. Heiko Seif (left on the picture above, with marketing professional Matthias Knoll, Vice President International at Patrón Spirits Company) has traveled to Hamburg to visit the 2019 OMR Festival, the leading digital […]
“Master International Marketing and Brand Management” and “Master Innovation and Entrepreneurship” Will Be Starting in September 2019 Munich Business School (MBS) is adding two new full-time Master programs, taught in English language, to its portfolio […]
On May 16, MBS Professor Patricia Kraft participated in the Social Conference. There she discussed changes and new developments in marketing and customer journey research with agencies and companies, among them many Munich based internationals: […]
The MBS Master International Week is one proof that internationality is not only taught, but also actively put into reality at Munich Business School. This year, the event that features several distinguished guest lecturers from […]
As part of their Luxury Management course, the MBS Master students were sent out by lecturer Prof. Dr. Andrea Bookhagen to experience luxury brands at the point of sale via “mystery shopping”, an important market […]
MBS lecturer Prof. Dr. Patricia Kraft visited the UBX (Useful Brand Experience) Conference 2016 to discuss customer-focused brand communication together with marketing decision makers of companies such as Google, BMW, Johnson & Johnson and IBM. […]
A global brand review for a professional Australian football club yielded valuable insights into how to develop strong sports brands. In 2016, the Dallas Cowboys were rated by Forbes as the World’s Most Valuable Team […]
Prof. Dr. Andrea Bookhagen, lecturer for Marketing, Luxury and Brand Management at MBS, is currently taking part in the marketing conference AfM Tagung 2016 in Berlin. The AfM (Arbeitsgemeinschaft für Marketing) is an association for […]
It is a proven fact that emotional customer retention correlates with purchasing behavior: Emotionally bound customers buy more and more often, are less prone to competitive offers and actively recommend the brand. This is why […]
For the Master International Week, Prof. Dr. Natascha Zeitel-Bank from MCI Management Center Innsbruck/ Austria came to MBS to hold a lecture on “Strategic Communication in a Globalized World”. During the event, the students scrutinized […]
Yesterday’s Luxury Business Dialogue was held by Jasmin Haderlein, Wholesale Manager Europe of Munich-based luxury brand MCM. She presented the sales strategy of MCM and provided MBS students with practical insights into a luxury brand’s […]
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